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Laura Creekmore
@lauracreekmore
http://slideshare.net/lauracreekmore
Thursday, October 17, 13
NO MORE

JUST KNOWING
Thursday, October 17, 13
http://www.flickr.com/photos/ell-r-brown/

Thursday, October 17, 13
http://www.flickr.com/photos/sa_steve/

Thursday, October 17, 13
http://www.flickr.com/photos/markgregory/

Thursday, October 17, 13
http://www.flickr.com/photos/toolstop/

Thursday, October 17, 13
http://www.flickr.com/photos/dougtone/

Thursday, October 17, 13
Thursday, October 17, 13
http://www.flickr.com/photos/dougtone/

Thursday, October 17, 13
Cheap

Quick
Good

Thursday, October 17, 13
Cheap

Quick
Good

Thursday, October 17, 13

NOT
REAL
0
Thursday, October 17, 13
http://www.flickr.com/photos/scottfeldstein/

Thursday, October 17, 13
http://www.flickr.com/photos/pamelav/

Thursday, October 17, 13
Photo by http://www.flickr.com/photos/aussiegall/

Thursday, October 17, 13
Photo by http://www.flickr.com/photos/epsos/

Thursday, October 17, 13
Photo by http://www.flickr.com/photos/mdpettitt/

Thursday, October 17, 13
Thursday, October 17, 13
I need
directions
to the
restaurant.

Thursday, October 17, 13
I want to know
if people
like me liked
this product.

Thursday, October 17, 13

I need
directions
to the
restaurant.
I want to know
if people
like me liked
this product.

I want to find
out what
my shipping
options are.
Thursday, October 17, 13

I need
directions
to the
restaurant.
With thanks to Daniel Eizans
Thursday, October 17, 13

http://www.flickr.com/photos/deizan
Thursday, October 17, 13
Thursday, October 17, 13
http://www.flickr.com/photos/rosenfeldmedia/
Thursday, October 17, 13
Thursday, October 17, 13
http://www.flickr.com/photos/crystiancruz/
Thursday, October 17, 13
Thursday, October 17, 13
http://www.flickr.com/photos/krcla/
Thursday, October 17, 13
http://www.flickr.com/photos/shine3/
Thursday, October 17, 13
Thursday, October 17, 13
Thursday, October 17, 13
Usability
Testing
Surveys
Thursday, October 17, 13

Web
Analytics
http://www.flickr.com/photos/bayasaa/
Thursday, October 17, 13
With thanks to Daniel Eizans
Thursday, October 17, 13
Audience Needs
+ Business Goals

CONTENT
Thursday, October 17, 13
Channels
Messages
Edit Calendar
Content Templates
CMS Decisions
Thursday, October 17, 13
SEO
Accessibility
Readability
Suitability
Thursday, October 17, 13
How Will
I Know?
http://www.flickr.com/photos/tm_10001/

Thursday, October 17, 13
Reading Level Tests
http://www.readability-score.com/

Thursday, October 17, 13
I am going to the store
today.

Thursday, October 17, 13
I am going to the store
today.

Store the going today I am to.

Thursday, October 17, 13
When you feel chest pains, you need
urgent medical attention. Please don't
wait to see if you feel better, or
postpone going to the physician because
you don't want to be a bother. Your
physician would much rather check you
out and send you home with a diagnosis
of heartburn than have you sit at home
and die of a heart attack.

Thursday, October 17, 13
What to do if you feel chest pains:
Get urgent medical attention.
Don't wait to see if you feel better,
or put off going to the doctor. Your
health is important to your doctor.
Your doctor is the best person to
see what is wrong.
Your life could be at stake!

Thursday, October 17, 13
What to do if you feel chest pains:
Get urgent medical attention. Don't wait to
see if you feel better, or put off going to the
hospital. Your health is important to your
physician. Your physician is the best
person to see what is wrong. Your life could be
at stake!

Thursday, October 17, 13
http://contentsmagazine.com/articles/
the-audience-you-didn%E2%80%99t-know-you-had/
Thursday, October 17, 13
http://plainlanguage.gov
http://centerforplainlanguage.org

Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen
Enclosed by bright red __________ walls and situated amidst
__________ rolling hills of Ashley __________ Forest lies Flaming
Gorge __________ —one of the best __________ fishing destinations
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
__________ rolling hills of Ashley __________ Forest lies Flaming
Gorge __________ —one of the best __________ fishing destinations
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
__________ rolling hills of Ashley __________ Forest lies Flaming
Gorge __________ —one of the best __________ fishing destinations
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Gorge __________ —one of the best __________ fishing destinations
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
Gorge __________ —one of the best __________ fishing destinations
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
space
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
space
skiing
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
space
skiing
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
water
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
space
skiing
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
water
want
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
space
skiing
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
water
want
grid
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
space
skiing
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
water
want
grid
Flaming
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
Thursday, October 17, 13
A Fisherman’s Paradise
Flaming Gorge National Recreation Area is the perfect getaway for all
types of vacationers—especially fishermen

canyon
Enclosed by bright red __________ walls and situated amidst
the
National
__________ rolling hills of Ashley __________ Forest lies Flaming
Lake
trout
Gorge __________ —one of the best __________ fishing destinations
country
is
in the __________ . e 91-mile lake __________ the gem of the
__________ Gorge National Recreation area, __________ draws in
Flaming
which
take
trophy
vacationers who __________ advantage of the lake’s __________ -sized
space
skiing
trout and ample __________ for boating, skiing, jet __________ , house
boating and other __________ sports. For people who __________ to
water
want
grid
Flaming
get off the __________ for a few days, __________ Gorge National
Recreation Area is __________ perfect retreat.
the
Thursday, October 17, 13
USABILITY
AND A/B
TESTING
Thursday, October 17, 13
http://alistapart.com/
article/testing-content

Thursday, October 17, 13
http://www.flickr.com/photos/ben_grey/
Thursday, October 17, 13
Everyone
talks to customers

Thursday, October 17, 13
Personas are
part of the team

Thursday, October 17, 13
Thursday, October 17, 13
Selling it
Thursday, October 17, 13
http://www.flickr.com/photos/8906966@N02/
Thursday, October 17, 13
http://www.flickr.com/photos/ell-r-brown/

Thursday, October 17, 13
@lauracreekmore
http://slideshare.net/lauracreekmore

Thursday, October 17, 13

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Content Designed for Your Audience - Big Design 2013

  • 1. Content Designed for Your Audience Laura Creekmore @lauracreekmore http://slideshare.net/lauracreekmore Thursday, October 17, 13
  • 20. I want to know if people like me liked this product. Thursday, October 17, 13 I need directions to the restaurant.
  • 21. I want to know if people like me liked this product. I want to find out what my shipping options are. Thursday, October 17, 13 I need directions to the restaurant.
  • 22. With thanks to Daniel Eizans Thursday, October 17, 13 http://www.flickr.com/photos/deizan
  • 35. With thanks to Daniel Eizans Thursday, October 17, 13
  • 36. Audience Needs + Business Goals CONTENT Thursday, October 17, 13
  • 37. Channels Messages Edit Calendar Content Templates CMS Decisions Thursday, October 17, 13
  • 41. I am going to the store today. Thursday, October 17, 13
  • 42. I am going to the store today. Store the going today I am to. Thursday, October 17, 13
  • 43. When you feel chest pains, you need urgent medical attention. Please don't wait to see if you feel better, or postpone going to the physician because you don't want to be a bother. Your physician would much rather check you out and send you home with a diagnosis of heartburn than have you sit at home and die of a heart attack. Thursday, October 17, 13
  • 44. What to do if you feel chest pains: Get urgent medical attention. Don't wait to see if you feel better, or put off going to the doctor. Your health is important to your doctor. Your doctor is the best person to see what is wrong. Your life could be at stake! Thursday, October 17, 13
  • 45. What to do if you feel chest pains: Get urgent medical attention. Don't wait to see if you feel better, or put off going to the hospital. Your health is important to your physician. Your physician is the best person to see what is wrong. Your life could be at stake! Thursday, October 17, 13
  • 48. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen Enclosed by bright red __________ walls and situated amidst __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 49. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 50. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 51. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Gorge __________ —one of the best __________ fishing destinations in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 52. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake Gorge __________ —one of the best __________ fishing destinations in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 53. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 54. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 55. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 56. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 57. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 58. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 59. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 60. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized space trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 61. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized space skiing trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 62. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized space skiing trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to water get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 63. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized space skiing trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to water want get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 64. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized space skiing trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to water want grid get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 65. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized space skiing trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to water want grid Flaming get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. Thursday, October 17, 13
  • 66. A Fisherman’s Paradise Flaming Gorge National Recreation Area is the perfect getaway for all types of vacationers—especially fishermen canyon Enclosed by bright red __________ walls and situated amidst the National __________ rolling hills of Ashley __________ Forest lies Flaming Lake trout Gorge __________ —one of the best __________ fishing destinations country is in the __________ . e 91-mile lake __________ the gem of the __________ Gorge National Recreation area, __________ draws in Flaming which take trophy vacationers who __________ advantage of the lake’s __________ -sized space skiing trout and ample __________ for boating, skiing, jet __________ , house boating and other __________ sports. For people who __________ to water want grid Flaming get off the __________ for a few days, __________ Gorge National Recreation Area is __________ perfect retreat. the Thursday, October 17, 13
  • 71. Personas are part of the team Thursday, October 17, 13