The document provides instructions for setting up filters, advanced segments, goals, and event tracking in Google Analytics. It discusses how to exclude specific IP addresses from reports using filters. It also describes how to create custom advanced segments to compare traffic from different devices. The document outlines the process for setting up conversion goals and funnels. Additionally, it explains how to use event tracking to monitor actions on pages like video plays or file downloads. Lastly, the document provides steps for tracking outbound links to other websites.

1. Jeff Wisniewski
Darlene Fichter
CIL2012

3.  Login or buddy up!

5.  Interface old and new
 Filters and advanced segments
 Goals and funnels
 Events and alerts
 Tracking non-HTML files
 Creating and using filters and advanced segments
 Tracking outbound links
SEE THEN DO

7. Important
 Filters are destructive, advanced segments
are not
TIP: Create a backup, non filtered profile of
your data for safekeeping

9.  Why might you want to exclude IPs
from your analytics? You want report
on traffic that excludes devices from
within your libraries.
 This could include staff
devices, publicly accessible
devices, or both.

10. 1. Click Filter Manager from the Analytics Settings
page.
2. Enter a Filter Name for this filter.
3. For Filter Type choose Predefined.
4. Select Exclude all traffic from an IP
address.
5. Enter the IP and click Save.

13. 1. Click Filter Manager from the Analytics Settings
page.
2. Enter a Filter Name for this filter.
3. For Filter Type choose Custom filter and choose
Exclude.
4. Under Filter Field choose Visitor IP address
from the dropdown menu.
5. Paste the regular expression code into the Filter
Pattern field.
6. Click Save

14. Must enter using Regular Expressions

15. "In computing, regular expression provides a
concise and flexible means for "matching"
(specifying and recognizing) strings of numbers or
text, such as particular characters, words, or
patterns of characters.“ Wikipedia

16. ^136.142.(1.([2-9]|[1-9][0-9]|1([0-9][0-
9])|2([0-4][0-9]|5[0-5]))|(([2-9]|[1-2][0-
9]|3[0-4]).([0-9]|[1-9][0-9]|1([0-9][0-
9])|2([0-4][0-9]|5[0-5])))|35.([0-9]|1[0-
2]))$

17.  Google has a form-based tool for generating
regular expressions for ranges of IPs
 www.google.com/support/googleanalytics/b
in /answer.py?answer=55572
http://tinyurl.com/ip-cil

19.  Have multiple ranges?
 Rerun the tool with the additional
range(s)
 Put them all together: separate each
expression it generates with the pipe
symbol, i.e. |
 Paste into your filter

20.  Advanced segments are non-destructive;
they create distinct VIEWS of your data

21.  Several predefined advanced segments are
available out of the box
 Can create custom ones
 You can work with up to a total of four
segments at a time

22.  Create an advanced segment that
compares iPad user behavior versus
desktop user behavior

23.  Advanced segments apply throughout a profile.
 If you keep the segment(s) active, they’re visible in
all of the different reports available to you in GA.

24.  View more or less content,
 Use the different or same keywords to find
your site,
 Stay on your site longer duration or not
than other visitors and so on.

25. 1. Define segment
2. Create statement
3. Combine statements

26.  Once you’re in your website’s profile, go
to:
 Standard Reporting tab >
 Advanced Segments >
 New Custom Segment for Desktop

31.  Create second advanced segment
 Save
 Click to activate both
 View reports

34.  A “goal” is the page which a visitor
reaches once they have completed a
desired action, such as a registration or
download.
 A “funnel” is the pages they need to visit
on the way to a goal. Can include up to
10.
 EXAMPLE: Library legislative history
course sign up
Computers in Libraries 2012

35. 1. Name the goal.
2. Choose whether or you want the goal to
be active (on) now
3. Choose a type of goal.
 Most library scenario goals will probably fall
under the “URL Destination” type, meaning the
goal is to get the user to a specific place, in this
case the “thank you for registering” page.
Computers in Libraries 2012

36. 4. Enter the URL for the goal page
5. Under “Goal Funnel” click yes
6. On the following page add the URL(s) of
the page(s) along the path a user would
take to get from the homepage all the
way through to the thank you page.
Computers in Libraries 2012

37.  Exact match has to be EXACTLY the same
as the URL….even leading or trailing
spaces will cause it to fail
Computers in Libraries 2012

38. Computers in Libraries 2012

39. Computers in Libraries 2012

40. Computers in Libraries 2012

41. Computers in Libraries 2012

42. Computers in Libraries 2012

43.  Use event tracking to track:
 Any Flash-driven element: a Flash
website or movie player
 Embedded AJAX page elements
 Page gadgets
 File downloads

44. Two ways:
Virtual pageview
artificially inflates pageview numbers
Event tracking

45. Five components:
 Categories
 Actions
 Labels
 Values
 Implicit count

46.  Category: A category is the root level of
Event Tracking Some sample categories
are "Videos" and ”PDFs".
 Action: An action is a descriptor for a
particular event.

47.  Label: A label is an optional
 Value: A value is a numerical variable
that you can assign to any event that
you've assigned to a category.
 Implicit Count: The implicit count is a
count of the number of interactions with
an event category.

48. <a href="#"
onClick="_gaq.push(['_trackEvent', 'Guides', 'Dow
nload', 'Intro to Genealogy
Research']);”>Download the guide</a>
 Category = Guides
 Action = Download
 Label = Intro to Genealogy Research

49.  Appear under Content > Events

52. 1. Insert some code into the <head> of the
page(s) on which you want to track outbound
links:
<script type="text/javascript">
function recordOutboundLink(link, category, action) {
_gat._getTrackerByName()._trackEvent(category, action);
setTimeout('document.location = "' + link.href + '"', 100);
}
</script>
Computers in Libraries 2012

53. 2. Tag the specific link(s) you want to track so that
the activity will be recorded in GA using a
javascript onClick statement:
your link
<a href="http://www.example.com"
onClick="recordOutboundLink(this, 'Outbound
Links', 'example.com');return false;">
the category the link label
Computers in Libraries 2012

54.  Google calls these Intelligence

55.  Any referrals from a local news site that recently
wrote about your library?
 A class confirmation page has been generated X
times, class nearly full
 Page views of your 404 page go up by X
%...what’s wrong?

56.  Admin >
 Profiles >
 Assets >
 Custom Alerts >
 Create New Alert

58.  Alert name
 Apply to: Alerts can be cross profile if you
choose
 Period: Frequency at which the alert can be
generated (Day, Week, Month).
 Send me an email?

59.  Set up your mobile phone
 Alert Conditions
 Alert me when
 Click Create Alert

61.  Traffic >
 Search >
 Overview >
 Keyword >
 Cloud

64.  Improve the speed, improve the
outcomes