The document reviews the 2015 Twitter engagement stats for the International Association of Business Communicators (#iabcli) and discusses strategies for increasing visibility. Key insights include that over 60% of tweets are retweets and emphasize the importance of crafting engaging content to amplify reach. It encourages users to track their impact using Twitter analytics and provides resources for further analysis.

1. Create Connection: #IABCLI
2015 stats-­in-­review – and a look ahead to the 2016 Leadership Institute

2. 2International Association
of Business Communicators
2015 #IABCLI Tweet Binder Stats
Let’s beat last year’s record…
#IABCLI

3. 3International Association
of Business Communicators
Key insight from the data
Fact: IABC leaders are keen repeaters
– Just over one in five tweets are original
– Three in five are retweets
– One in ten has an image or a link
– One in twenty are replies (we’re not that
conversational)
Actionable insight: craft a good tweet and get
amplified well beyond your individual reach –
essential for visible leadership and #IABCieb key
message traction
Track your own impact: http://analytics.twitter.com
#IABCLI

4. 4International Association
of Business Communicators
Whoa: how about the big
numbers?
Busy bunch!
Please don’t take either of these two seriously – about as useful as counting
the number of people passing a billboard. What matters is the engagement
and resulting action … see http://analytics.twitter.com to get closer to your own.
#IABCLI

5. 5International Association
of Business Communicators
More data for
those who want
to dig a little
deeper…
#IABCLI

6. No major surprises
here… peaks correlate
with plenary session
times
6International Association
of Business Communicators #IABCLI

7. 7International Association
of Business Communicators #IABCLI

8. Resources & Action
• Run your own report:
– http://tweetbinder.com
• Analyse your own tweets:
– http://analytics.twitter.com
• Get engaged and create connection:
– #IABCLI
8International Association
of Business Communicators #IABCLI