This document provides guidance on developing an effective business plan. It explains that a business plan is a 25-35 page written document that describes a new business idea and how it will achieve its goals from marketing, financial, and operational perspectives. An effective business plan answers questions about the business opportunity, product or service, target market, costs, potential profits, investment needs, and risks. It includes sections on the executive summary, company description, products/services, industry and market analysis, marketing plan, operations plan, management team, financial plan, implementation timeline, and appendices. The business plan should establish goals, objectives, strategies, and quantifiable marketing plans for startup, first years, and future periods. An professional presentation of the

1. STARTING YOUR OWN BUSINESS! BUSINESS plan Guide

3. What Is a Business Plan?
 Business Plan
 A written document that describes in detail how a new business is going to achieve
its goals…A business plan layout a written plan from a marketing, financial and
operational viewpoint..
 A business plan is a written description, typically 25 to 35 pages long, that
describes what a new business idea/plan to accomplish.
 Dual-Use Document
 For most new ventures, the business plan is a dual-purpose document used
both inside and outside the firm.

4. A Road Map to Success
Gain Control of Your Business
From Day One

5. What Should a Business Plan Contain?
1.Title Page
2.Table of Contents
3.Executive Summary and Fact Sheet
4.Body of the Plan
The Company description
The Product/Service Offering
Industry Analysis
Market Analysis
The Marketing Plan
The Production/Operations Plan
The Management Team
Implementation Schedule and Risks Associated with the Venture
The Financial Plan
5.Appendices

6. Vision Statement
• What will the business be
like in the future?
Goals
•Statements of direction
•How will the vision be achieved?
Objectives
•Statement of intention
•Specific, measurable
Strategy
•Action taken to achieve objectives

7. Business Plan Sections

8. Questions a start-up business plan should answer
and realistic answers to questions such
as:plan is meant to be read by potential finance providers (banks etc) or business owners
The
/shareholders. So it ought to provide convincing
•What is the business idea or opportunity?
•What is the product and how is it different or unique?
•What is the target market segment and who are the potential competitors?
•How large is the target market and is it growing?
•Who are the customers; how much will they buy and at what price?
•What will it cost to produce and sell the product?
•Can the product be made and/or sold profitably?
•At what stage will the business break-even and what are the likely profits?
•What investment is required to launch and establish the business?
•Where will the money come from?
•What are the main risks facing the business and how to handle them?

9. What are the forms of a Business Plan?
 Document
 Sample
 Slides
 Film
 Demonstration

12. 
Marketing Plan





Quantifiable Goals/Objectives =
specific deadline dates, and
numerical goals
Specific, detailed activities
Complete budget
Metrics
Several plans:
–
–
–
–
Start-up/awareness
First year
First three years
Marketing calendars are useful tools

13. Presenting the Business Plan to Investors
look sharp when
• It’s also important to
presenting a business
plan.
• This new venture team
is going over its
PowerPoint slides one
last time before an
investor presentation

14. Summary

15. Prof. Purvish Shah
BE , PGDBM (Mech)
•
sbdc@canton.edu–developer@cantonnewyork.us
BizCentral USA’s Business plan writing and Process
Ratchkrit Klongpayabal