The document outlines the key components of a business plan, including an executive summary, company summary, products/services description, market analysis, strategy implementation, competitor analysis, and financial plan. The executive summary covers the business foundation - target market, structure, objectives, and competitive advantages. The company summary describes the owner's skills and startup plan. The products/services section outlines the offerings and target markets. The market analysis identifies customer motivations and value proposition. The strategy implementation describes high-level strategies and goals. Competitor analysis evaluates strengths and weaknesses of rivals. The financial plan contains income statements and balance sheets.

1. Business Studies
Grade 10
Topic: The components of a
business plan

2. Definition of a Business Plan
• It is a operating guide for a business to
refer to.
• It is a self checking tool that lets the
business know if they still on track with
their business aims and objectives.
• It is a roadmap that guides a business in
which direction they working towards.

3. Executive Summary
• This part covers the foundation of the
business, which is:
The target market
The business structure
The objectives of the business
Advantages the organization has over the
companies.

4. Company summary
• For first time company owners, this
section entails the skills and experience of
the company owner
• It should also include a brief description of
the start-up plan.

5. Products and services
• This section entails the company's
products and services
• It also entails the target market of the
products and services which is for current
and future market segments

6. Market analysis
• Here the plan should identify the reasons
why customers will buy from the company
• It also entails the value proposition that
underpins the company’s success.

7. Strategy Implementation
• This section should describe the
company’s high-level strategies and
expected results.
• Strategic priorities should fit into one of the
following categories:
– financial,
– customer,
– products and services,
– people, or internal capabilities.

8. Competitor Analysis
• This analysis should describe the
strengths and weaknesses of key
competitors.
• Meaning that it should list all the factors
that can threaten their business.

9. Financial plan
• This section is very important to the start-
up and routine management of a
company.
• The key elements are the income
statement and the balance sheet

10. Citations
• Sharma,N. (2012) Components of
business plan. available from slideshare at
https
://www.slideshare.net/ssuserb4c5a5/compone
from_search=1
(Accessed 1 September 2018).

11. • Kashyap,S. (2014). Components of a
business plan. available from slideshare at
https
://www.slideshare.net/sandeepkashyapr/comp
from_search=3 (Accessed 1 September
2018)

12. Sparkle, S. (2017). Business Plan.
available from slideshare at https://
www.slideshare.net/SparkleStudy/market-structu
( accessed 1 September 2018)

13. Guru,P.( 2016). Guru Pandyor Essential
Business Plan. available from slideshare at
https
://www.slideshare.net/PrasadRaoPandyarGuru/g
from
( accessed at 2 September 2018).

14. Gamage, P( 2014) .Business Planning
Components of a Business Plan. available
from slideshare at
https://www.slideshare.net/premasiri/busine
ss-planning-contents?qid=52bd4561-cb4b-
413f-ad83-
94e0e3d9889a&v=&b=&from_search=17
( accessed 2 September).