This document outlines a multi-tier review process for evaluating articles submitted to WritersDomain.net. Tier 1 checks that articles have a clear controlling idea, title, structure and lack filler content. Tier 2 ensures articles are useful, well-organized and easy to read. Tier 3 provides an optional higher-level review of articles that have excelled in Tiers 1 and 2. The document provides example review comments and identifies issues editors may find like unclear sentences, poor organization or irrelevant content.
ANT2002 Major Essay Instructions.docxEssay Question Discuss.docxamrit47
ANT2002 Major Essay Instructions.docx
Essay Question:
Discuss the concept of an epidemiological transition. Explain the natures of those associated with the Neolithic, urbanisation/civilisation, colonisation/migration/ conquest, and modernisation.
MAJOR ESSAY (2500-3000 WDS)Assessment
· Item MAJOR ESSAY (2500-3000 WDS) — TWMBA ONLINE ONL
Due by 11 May 2020
Maximum grade 40
Weighting 40%
· Assessment of essays
All essays returned to you will have a marking matrix attached with comments. These are meant to be constructive and are made to point out errors and areas where improvements could be made. The comments will explain why you got the mark you did. They are, therefore, usually ‘critical’. You should consider these comments carefully, and try to understand why they were made. If you do not see the point, or want further comment, please take this matter up with whoever marked your essay, preferably via the course coordinator A/Prof Lara Lamb.
The following points will be noted particularly in marking essays:
1. Relevance to the topic set.
2. Organisation and effectiveness of argument, and proper use of anthropological concepts and principles as outlined during the course of your reading.
3. Evidence of reading outside the set texts and accuracy of facts presented in the essay.
4. Originality – careful and critical thought about the topic, and use of illustrative material from independent reading and also, to some extent, from observation and experience.
5. Accuracy and clarity of written English, including grammar, spelling, and punctuation. Overall legibility and general setting out will be noted, especially of essay structure and referencing.
How to write an essay/presentation
Do not go over the word limit. This is set specifically to help you develop a sharp and concise style. Going under the word limit is preferable to ‘padding out’ your answer with vagaries or ‘waffle’ to reach the word limit.
Do not use value judgements of subjective terminology such as: primitive, backward, surprisingly advanced, superior or developed. You must be objective and indicate clearly what you mean by your terms.
Writing an essay is a gradual process; the final version of an essay should have been developed over several drafts, prepared as you explore the topic and compile notes from reading material.
You will usually need to do some reading before you can grasp the significance of the set topic. Begin with the suggested references in your book of reading and, as you read, keep a copy of the actual wording of the topic/question in view. Initial reading will enable you to:
1. Recognise the implications underlying the actual wording of the topic.
2. Understand key ideas and terms.
3. Identify all parts of the set question.
After some preliminary reading, when you feel you are beginning to grasp the topic, draft an outline plan for your essay. This will involve drawing up headings for each major section of your essay, writing a statement, in .
Synthesis #1 Assignment SheetOverviewHaving the Critique u.docxmattinsonjanel
Synthesis #1 Assignment Sheet
Overview
Having the Critique under your belt as well as quite a few journal entries must feel pretty good! Use this confidence as we now move into our first long paper of the semester, Synthesis #1. At first, see this paper as an extended argument you make about a particular topic using secondary sources to persuade your reader.
Topic Selection
I really want you to explore a topic that interests you and motivates you to think critically and write persuasively. Do not simply summarize a reading and claim that it is “right” or “wrong.” Instead, you must see connections between readings and extend the thinking here in a way you see fit. Look around the world around you, think of topics you have thoughts about in this and other courses, and also speculate about what would happen if you took the thinking of certain authors further in your desired direction. I only require that your topic must deal in some way with media and pop culture—the theme of our readings in the course thus far. We will spend time in class brainstorming topics as well as looking at sample essays.
What is a Synthesis?
If anything confuses a student when writing an essay like this, it is the actual term “synthesis”. Don’t worry too much about this term; instead, see what you are doing as arguing a position with a variety of sources to help you. What you want to do in this essay is show that you can both sustain a logical and persuasive argument, and control sources and their use to your persuasive end. Try to have your secondary sources have a “dialogue” with each other in terms of what they do and do not agree with in relation to your argued positions. We will practice this in class. As a matter of fact, we have been practicing this since the first week of class in discussion (esp. the lively discussion we have had in class).
Additional Help with Synthesis
It is very important in this essay to “Establish connections among readings”. The more you can have a “dialogue” between your sources, the more credible you will be as an author and the more importance you may place on your assessment of the ideas being discussed.
This is an essay that may really be helped out by using some of the templates from They Say/I Say. I am not going to assign that you use them in a certain order, but I do think that the templates are excellent ways to start “saying something” if you are stuck. Review pages 55-75 in They Say/I Say for some directions.
Required Sources
I am requiring you to use between 4-6 sources to help your write your essay here. I would like you to use at least 2 from the readings in our 102 textbook . You may certainly use more. You may also bring in other sources you find on your own as long as they are credible and work in the assignment. Overall, I think you would be best served using 3-4 sources from the textbook, but I leave it open to you. Please use MLA Style for this essay as well as a Works Cited page.
The Assignment
Compose a 5- ...
! Providing in-text citations and full references tells re.docxgertrudebellgrove
! Providing in-text citations and full references tells readers what sources were used to write an article or book.
! Using APA format ensures consistency in the conventions writers use and readers expect in publications.
! Including in-text citations and full references credits writers in their field for the research they have conducted.
! Using APA format protects writers from being plagiarized and from plagiarizing others.
The reference list gives the reader the information necessary to locate and retrieve any source you cite in your paper. Full references are always listed on a separate page at the end of a paper and match one-to-one with a citation that appears in a paper. Every source you cite in the paper must appear in your reference list; and, every entry in the reference list must be cited in your text. If you review other sources, but do not cite them, they are not included in the reference list. The reference page is labeled as: References centered and bolded and always plural. Each reference appears in alphabetical order by the first word, and no numbering is used. Each entry is double spaced, with the first line at the margin and the second and subsequent lines indented one-half inch. Use double spacing between entries.
Research Paper Using Word
This assignment has two goals: 1) have students increase their understanding of
ethical issues related to the use of information technology through research, and 2)
learn to correctly use the tools and techniques within Word to format a research paper,
including use of available References and citation tools. These skills will be valuable
throughout a student’s academic career. The paper will require a title page, NO
abstract, three to five full pages of content with incorporation of a minimum of 3 external
resources from credible sources and a Works Cited/References page. Wikipedia and
similar general information sites, blogs or discussion groups are not considered
creditable sources for a research project. No more than 10% of the paper may be in the
form of a direct citation from an external source.
A list of topics from which students can choose is provided below.
Topics for Research Paper
The focus of the paper should be on the following:
1. how information technology supports or makes possible biometrics and its
various implementations, and potential ethical and privacy issues related to the
use of biometrics.
2. how information technology supports or makes possible the development of
artificial intelligence (AI) and intelligent agents (such as Siri, Cortana, etc.) and
potential ethical and privacy issues related to AI.
3. how information technology supports or makes possible the development of
robots as intelligent as humans, smart machines and the IoT, What potential
benefits and risks can/will robots introduce?
4. how information technology supports or makes possible genome-based
tre ...
The word journal comes from the French word jour and from the Latin word diurnalis meaning daily. Thus, a journal is some form of notebook in which daily writing (or at least regular writing) is recorded. Journals help people clarify their thoughts. Jotting down feelings, responses, and insights into daily events gives writers an opportunity to discover what they think and how they feel about different topics.
Due Date 1159 p.m. EST, Sunday, of Unit 7 Points 100MargaritoWhitt221
Due Date: 11:59 p.m. EST, Sunday, of Unit 7
Points: 100
Overview:
Over the course of the last few units, you have been working on crafting the argument
for your Argument Essay. You will now write an argument essay that answers one of
these questions.
The essay should answer ONE of these questions:
1. Should climate change be considered a real issue or a hoax?
2. Should the United States have universal health care?
3. Should employers have access to employee’s social media content?
Each of the above questions relate to one of the issues you have already written about
in the Unit 4 Assignment: Pro and Con of an Issue. Now, choose one side of the issue
to develop into an argument essay.
You should answer ONE of the above questions in a well-thought out and developed
argument essay with:
• A clear introduction that sets up the issue, explains your topics, and ends with your
thesis statement.
• Body paragraphs focusing on one topic in support of your argument in each paragraph.
o You need three reliable and academic sources for this assignment in support of
your argument. You should include evidence that is directly quoted, paraphrased,
or summarized to support each topic. The evidence should have appropriate in-
text citations.
o You will typically want to include one piece of evidence in the body of each
paragraph, as you did in the paragraph and pro/con assignment. You are not
required to include a source about the counterargument (other side of your
argument), but you may if you would like.
• Then, end with a conclusion that wraps up your essay’s argument and leaves the reader
with something to consider about your issue.
ENG110 – College Writing
Argument Essay
• Include a references page for the three sources you used in your essay.
You can use the ideas from your Pro/Con paragraphs in your argument essay, but
they should be revised and reworded so that you are not just resubmitting your
Unit 4 assignment.
Argument Essay and Third Person, Objective Writing
We have probably all had to argue for a position we held. What makes someone
receptive to your argument? Normally, the audience is more willing to listen to your
position if you argue for it objectively and avoid unreasonable, argumentative tactics.
Your argument needs to be logical and fair, giving people the ability to disagree with
you.
Your argument also should be written in the third person to show that you can be
objective, meaning you use “He,” “she,” “they,” “people,” “one” and do not use “I,” “me,”
“we,” “us,” “our,” “you,” and “your.”
Instructions:
• Create an argument essay that answers ONE of the above questions.
• You should have a well-articulated argument essay with an introduction, body
paragraphs (with evidence), conclusion, and a references page.
Requirements:
• Please submit a Microsoft Word document or PDF.
• The essay should be three to four pages in length ...
Research Paper Using Word This assignment has two goals.docxeleanorg1
Research Paper Using Word
This assignment has two goals: 1) have students increase their understanding of
ethical issues related to the use of information technology through research, and 2)
learn to correctly use the tools and techniques within Word to format a research paper,
including use of available References and citation tools. These skills will be valuable
throughout a student’s academic career. The paper will require a title page, NO
abstract, three to five full pages of content with incorporation of a minimum of 3 external
resources from credible sources and a Works Cited/References page. Wikipedia and
similar general information sites, blogs or discussion groups are not considered
creditable sources for a research project. No more than 10% of the paper may be in the
form of a direct citation from an external source.
A list of topics from which students can choose is provided below.
Topics for Research Paper
The focus of the paper should be on the following:
1. how information technology supports or makes possible biometrics and its
various implementations, and potential ethical and privacy issues related to the
use of biometrics.
2. how information technology supports or makes possible the development of
artificial intelligence (AI) and intelligent agents (such as Siri, Cortana, etc.) and
potential ethical and privacy issues related to AI.
3. how information technology supports or makes possible the development of
robots as intelligent as humans, smart machines and the IoT, What potential
benefits and risks can/will robots introduce?
4. how information technology supports or makes possible genome-based
treatments for curing diseases, and potential ethical and privacy issues that
might result from use of such treatments.
5. how information technology impacts family, eldercare, and parenting issues, and
potential ethical and privacy issues introduced by the use of information
technology and information systems in this area
6. how information technology has enhanced the use of computer-assisted
education in the elementary school classroom, and the possible positive and
negative impacts this enhancement provides.
7. issues facing the IT Manager or Security professional (e.g., privacy, ownership,
control, accuracy, and security) in an environment where information technology
is constantly expanding and changing.
8. how information technology plays a role in the era of Edward Snowden, Chelsea
Manning, WikiLeaks, et and the impact on defense information systems
9. how information technology plays a role in the rise (and fall) of cryptocurrency
and the positive and negatives of switching to the bitcoin environment.
If there is another topic that addresses ethical issues as related to information
technology that is of special interest to you but one that is not in the list above, request
permission from your instructor before selecting this alternate topic.
Writing.
Research Paper Using Word This assignment has two goals.docxaudeleypearl
Research Paper Using Word
This assignment has two goals: 1) have students, via research, increase their understanding of impacts of information
technology on current world issues, and 2) learn to correctly use the tools and techniques within Word to format a research
paper, including use of available References and citation tools. These skills will be valuable throughout a student’s
academic career.
The paper will require a title page, NO abstract, three to five full pages of content with incorporation of a minimum of 3
external resources from credible sources and a Works Cited/References page. Wikipedia and similar general information
sites, blogs or discussion groups are not considered creditable sources for a research project. No more than 10% of the
paper may be in the form of a direct citation from an external source. Choose your topic from the list of topics that follow
these organization steps.
Paper organization
Open Word and save a blank document with the following name:
“Student’s LastNameFirstInitial Research Paper”
The paper should be organized in the following way:
1. Title page:
a. Center in the middle of the page (horizontally and vertically) the title (subject) of the paper and below that
your name
2. Body of the paper:
a. Use 12-point Arial font
b. Set the margins at 1”
c. Length – 3-5 full pages, not counting the title page or the References page.
d. Include a minimum of 3 APA-formatted citations and related References page. Every reference must be cited
at least once, and every citation have an entry in the References list. If you are not familiar with APA format,
it is recommended that you use the References feature in Word for your citations and Reference List or refer
to the "Citing and Writing" option under the Resources/Library/Get Help area in the LEO classroom. It is
important to review the final format for APA-style correctness even if generated by Word.
e. Include at least two (2) informational footnotes. Footnotes are not used to list a reference! Footnotes contain
information about the topic to which the footnote has been attached.
f. Place the references on a separate page following the body of the paper. Note: Use a hard return (CTRL
Enter) after the end of your paper body and the start of the References page.
3. Organization of the content of the paper:
Include the following sections in the paper (include, in bold, the headings identified here):
a. Introduction - Identify the issue or idea. Explain why was the topic selected and what you are trying to
achieve (what is your end goal). The introduction should not be more than half a page; details will be
discussed in the follow-on areas.
b. Areas of interest, activity or issue – Define the issue or idea in greater detail. Define the specific problem
or problems or new idea. Identify other underlining or related issues as well as dependencies. Explain what
impacts will result if not addresse ...
Describes the anatomy of an annotated bibliography as well as how to develop one.
For a presentation with active hyperlinks, link here: https://docs.google.com/presentation/d/1ykDgN2tlhV-aEGVJqz_ikc0OSDgpXqiLHItKKc0KMFU/edit?usp=sharing
Usage and the Usual Suspects: Clearing Up Commonly Confused WordsWritersDomain
There are many words and phrases that are misused in everyday writing. Sharpen your skills with this refresher on some of the most commonly confused terms and how to properly apply them in your writing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Does the article pass the tier 1 checklist?
Yes
Does the article pass the tier 2 checklist?
Does the article pass the tier 3 checklist?
Does the article pass the tier 4 checklist?
Approve at 5 stars
Send back at one star
Send back at two stars
Approve at 3 stars
Approve at 4 stars
Yes
Yes
Yes
No
No
No
No
3. Tier 1
To complete Tier 1, the editors will check to see if the controlling idea, title, and supporting headlines are worthy of being read. They will ask if the title makes sense, and whether or not it carries a basic interest value.
The editors will also pay close attention to the substance (ideas, supporting evidence, logic) found in the article. Issues concerning substance revolve around the use of inane material to fill word count and/or grammatical errors which interrupt the general readability of the article.
If any of the following issues are found, the editors will send the article back for revision.
4. Tier 1 checklist
1.1 Controlling Idea
1.1.1 Is the controlling idea present in the first paragraph?
1.1.2 Is the controlling idea engaging, useful, and industry-relevant?
1.1.3 Does the controlling idea communicate the purpose and value of the article?
1.2 Title
1.2.1 Does the title reflect the controlling idea?
1.2.2 Does the title illustrate how the article will impact or benefit the reader?
1.2.3 Is the title grammatically and structurally sound?
1.3 Headings/First Sentences
1.3.1 Are headings in logical order?
1.3.2 Do headings logically follow from the title?
1.4 Formatting
1.4.1 At first glance, are big blocks of text broken up with headers and paragraph breaks?
1.4.2 Is textual formatting (bolding, italics, etc.) used appropriately?
5. Tier 1 checklist
1.5 Filler/Fluff
1.5.1 Is the article generally free of redundant ideas and sentences?
1.5.2 Is the article largely free of unnecessary or irrelevant ideas?
1.5.3 Is the article mostly free of generalities and/or absolutes?
1.5.4 Does the article leave the reader feeling capable, informed, or excited through strong, detailed information, rather than filler expressions of encouragement and overhyping?
1.6 Citations
1.6.1 Are hyperlinks reader-friendly?
1.6.2 Are the hyperlinks relevant to the article? Do they support the claims they're linked to?
1.7 Sentence structure:
1.7.1 Are sentences basically comprehensible?
1.8 Proofreading
1.8.1 At first glance, are there trends of grammar or spelling mistakes that interrupt the flow of reading for an average web reader?
6. Tier 1 stock comments
1.1 Controlling idea:
1.1.1 Web readers look for articles that get right to the point. For this reason, it’s important to include your controlling idea within the first paragraph.
1.1.2 Our goal is to provide content that is engaging, helpful, and useful to the reader. In order to fulfill that goal, we recommend . . .
1.1.3 The purpose/value of this article is unclear. Focus on a specific need of your target demographic and ask yourself why someone would choose your article over another. Check out the WritersDomainblog for more information.
7. Tier 1 stock comments
1.2 Title:
1.2.1 The article's title, “. . ." does not line up with the content, which primarily addresses . . .
1.2.2 Remember, the reader's first impression of your article (and whether or not they decide to read on) is based largely on your title. The title should be able to answer the reader's question, "What will I gain out of reading this?" Your title, “. . .” doesn't contain enough of a promise about what the article entails.
1.2.3 Your title, "," contains grammatical/structural errors, such as . . . Please proofread before resubmitting.
8. Tier 1 stock comments
1.3 Headings/1stsentences:
1.3.1 Please pay attention to the organization of your article. Currently, the headings appear to be out of order. A better sequence might be “. . ."
1.3.2 Be sure to utilize headings that are descriptive enough to give the reader an idea of what the following section will cover and how it relates to the controlling idea.
1.4 Formatting:
1.4.1 Blocks of text are intimidating to many readers—visual breaks help the reader both move through the text and understand it. Please give your article more breaks by using paragraphs, headers, and other formatting elements.
1.4.2 Overusing italics and bolding in running text or misusing other textual formatting can be distracting to readers and decrease readability. Use sparingly. One example in this piece is “. . ."
9. Tier 1 stock comments
1.5 Filler/fluff:
1.5.1 Redundant ideas weaken the credibility of an article. One example of redundancy in this article is “. . ."
1.5.2 Tangents and irrelevancies weaken an article because they stray away from the controlling idea and may waste a reader's time. One example of a tangential idea within the article is “. . .”
1.5.3 This article contains some generalities that are unusefulto readers, specifically: “. . .”
1.5.4 Articles should rely on the strength of their information to impact the reader—not on expressions of encouragement and overhyped language. Sentences like “. . ." can weaken a piece and frustrate readers.
10. Tier 1 stock comments
1.6 Citations:
1.6.1 Hyperlinks should be used to give additional resources to your readers. That means that the linked sites should be reader-friendly and easy to navigate. Sources like _____, that are dense or hard to navigate, don't offer readers as much useable information as they could. For tips on making the most of hyperlinks, check out the WritersDomainblog.
1.6.2 Citations should support the information that they're linked to. The link _____ seems to offer information that isn't relevant to or contradicts the ideas in this piece, specifically, ". . ." Please revise to include relevant, supportive links for the given information.
11. Tier 1 stock comments
1.7 Sentence structure:
1.7.1 Sentences like “. . ." are difficult to follow. Make sure that each sentence clearly and completely expresses the idea you are trying to convey. Reading the piece aloud might be helpful for catching similar issues.
1.8 Proofread:
1.8.1 This article contains several noticeable grammatical errors, misspellings, and/or typos. For example, ". . ." Be sure to thoroughly proofread for similar errors before resubmitting.
12. Tier 1 examples: Controlling ideas/titles
Title: Why You Shouldn’t Flush Too Much Toilet Paper Down the Toilet
This answer to this query is, for the most part, pretty common knowledge. If the writer uses the article to address more than just toilet paper, then the title should accommodate it (i.e. “What You Can and Can’t Flush Down the Toilet” or “Toilet Clogs: Where they Happen, How to Fix Them”). Based on the current title, the writer has restricted himself and will have a hard time meeting the word count because he has narrowed his scope too much.
13. Tier 1 examples: Controlling ideas/titles
Title: What the Benefits of Curtains Are
Subheadings:
You can save on your heating bill
You can decorate your room with them
You can have some privacy
Besides being oddly phrased (which dings the authority), the use value in this article is almost non-existent—what questions will this article answer with any depth, what real value does it have? The facts and logic are so elementary that they are unhelpful—and the reader gets the feeling that this writer just sat down and thought of all the reasons that drapes could be beneficial. This writer has not really thought about the readers on the other end. If the writer had completed more research to get deeper into just one facet of this article, she would most likely have created a more engaging title, had more substance to work with, and approached it from a more useful angle.
14. Tier 1 examples: Controlling ideas/titles
Title: How to Find a Mining Lawyer in Kamloops
Subheadings:
Use the Internet
Ask Around
Make Sure They’re Certified
Articles that address how a certain service can be found and tested are normally unhelpful to the reader because they degenerate very quickly into a common sense mad lib--with information that could apply to multiple services and categories. If you take this angle (or another one like it), the information needs to be extremely specific and use authority and actual insight to really answer the questions that the reader would have.
15. Tier 1 examples: Controlling ideas/titles
Title: Dogs and Cats
This article title is too broad and doesn’t explain the relationship between the two parts of the article. Will the article explain how to successfully keep both as pets? Is the article going to explain the differences between training both of the animals? Or will it expound on the genetic and developmental differences between the two? We don’t know the purpose of the article from looking at the title.
See our blog posts on ideationfor more information about controlling ideas and titles.
16. Tier 1 examples: Filler/fluff
The terms “filler” and “fluff” refer to any tactics used which try to overtly “pad” the article without enhancing the article’s purpose, substance, or clarity. This includes sentences, commentary, and phrasing that don’t really enhance the user’s experience.
While some assumptions and generalizations can made by the writer for the purposes of establishing common ground with the reader, these tactics, when overused, will actually injure the writer’s authority and the article’s value.
If you begin writing without doing any research on the issues surrounding it, chances are you will end up writing filler/fluff. Examples are on the following slides:
17. Tier 1 examples: Filler/fluff
Redundant:
“Definitely have your ducts checked out if you think that they’re clogged. If they’re clogged, then they’ll impede your ability to breathe. Breathe better by having them checked out”
Irrelevant and unnecessary:
“The internet has become an incredible place for people to go who are looking for things they want to find. And if you’re in a situation where you need your ducts cleaned, it’s a place you can go to find someone who can check them out for you. Be extra careful with your ducts.”
18. Tier 1 examples: Filler/fluff
General and absolute:
“The duct cleaner you call will have plenty of experience and knowledge on what his deals are and how you can get you the most bang for your buck. The best thing about going to a cleaner is that they are a professional and will know exactly what they are doing when they look into their ducts. You won’t even have to get your screwdriver out.”
Overkill of emotion and sentimentality:
“Your family is the most important thing to you in your life. Can you imagine what you would do if you found out that one of them had contracted mold poisoning because you never had your ducts checked? Besides trips to the hospital, you would be beside yourself with grief, knowing that your lack of attention to a simple problem had caused such tragedy. Take responsibility for those you love and get your ducts checked today.”
19. Tier 1 examples: Readability and proofreading
Basic Readability
Watch for dense sentences that hinder readability:
“The expectation that chairs made from high-quality frames and that are wood-constructed will perform better is wise.”
Proofreading
We are serious about proofreading and hope that by now, you are too. It’s very easy to quickly review what you have written and catch missing words, inaccurate punctuation, and homophones. If we see that your piece has more than a few obvious errors, we will send it back.
20. Tier 2 checklist
This tier ensures that the article is basically useful, easy-to-read, and easy-to-understand.
2.1 Basic Use Value
2.1.1 Is the sum of the information helpful and interesting?
2.2 Mid-level Organization
2.2.1 Is information in each section relevant to and supportive of its heading?
2.2.2 If the article presents a series of items, does information in each section follow in the proper order?
2.3 Sentence Flow
2.3.1 Are sentences easy-to-read and easy-to-understand, and can a reader easily transition between sentences?
2.4 Diction
2.4.1 Does the article use conventional, grammatically correct, and easy-to-understand language?
21. Tier 2 stock comments
2.1 Basic use value:
2.1.1 An abundance of surface-level information—information that can be easily found with a quick Google search or through everyday life experience—is not useful or interesting for readers. Your article includes some surface-level ideas, such as “. . .“
2.2 Mid-level organization:
2.2.1 Just as the article's title should reflect the body content, each subheading should reflect its corresponding information. For example, it isn't clear how the subheading “. . ." relates to its corresponding content, which primarily addresses . . .
2.2.2 The information under the subheading ______ is not in an easy-to-follow order. Please revise and reorganize.
22. Tier 2 stock comments
2.3 Sentence flow:
2.3.1 Sentences that are not easy to read or easy to understand make the reader's job harder and reduce the readability of the article as a whole. Here is one example of an unclear sentence from your article: “. . .”
2.4 Diction:
2.4.1 Readers have an easier time understanding writing that is clear and conversational. Sentences with atypical syntax or diction, such as “. . ." can interrupt the overall flow and make it more difficult for your readers to follow. Please revise with this in mind.
23. Tier 2 examples
Editors may not specifically name the problems affecting the readability of each sentence (i.e. “watch your dangling modifiers”), but will give examples of troubled sentences within your piece. They will send the article back for revision for dense and hard-to- read sentences.
“Paint that is created from lead which smells are usually the more permanent paints.”
This sentence needs to be revised for clarity and flow.
“Lighthouse Park serves West Vancouver residents and visitors looking for native wildlife and scenic views as well as kayaking and whale-watching tours. Visitors to West Vancouver can stay in a number of hotels along the coast during their stay. Airports can easily be reached from anywhere in the city.”
The issues in this example are more subtle--lack of parallelism in verbs, lack of flow and structure between sentences--but still illustrate problems editors will check for when assessing an article in the second tier.
24. Tier 2 examples
“The quality found in customized coats will look better longer, and that it will be resistant to the influences that might normally pose a threat, such as holes and wear caused by fabric-eating moths.”
This sentence is trying to express a worthy idea but the lack of structure makes it too hard for a web reader to extract.
“The first thing you’ll notice when you check your lawn mower after an accident is the smells. You are going to see parts that are bent and buzzing, and you want to see a list of how much repairs are going to cost.”
Besides not meeting some other checks in tier 2, this sentence also demonstrates some problems with diction—the choice and use of words and phrases in writing. Because it doesn’t use conventional language patterns, it sounds foreign and throws the reader off.
25. Tier 3
This level isn’t required, but is icing on the cake for writers who have gone the extra mile in their writing from the beginning of their article.
The main feature this tier addresses is engagement—upon reading, the reader is compelled to keep reading, is fully involved with the content, enjoys themselves while reading, and feels satisfied by the experience afterwards.
While these qualities can be hard to qualify, the checks on the next slide represent some features from of this level of writing.
26. Tier 3 checklist
3.1 Engagement
3.1.1 Does the controlling idea have an above average interest factor?
3.1.2 Does the article use concrete, specific, and interesting examples and points in supporting the controlling idea and subheadings?
3.1.3 Are sentences varied in length and structured enough to keep the piece interesting?
3.2 Overarching Organization
3.2.1 Do ideas and thoughts flow well together within and between paragraphs?
3.3 Audience
3.3.1 Does the piece clearly address its target audience?
3.3.2 Does the tone and terminology used align with the person being targeted?
27. Tier 3 stock comments
3.1 Engagement:
3.1.1 When considering the compelling nature of an idea, ask yourself questions like, "Is it trending?" "Is it interesting?" "Does the piece take a new or unique angle?" or "Does it help solve a relevant and specific problem?" Controlling ideas that fulfill one or more of these criteria tend to be inherently more engaging. Visit the WritersDomainIdeation Training for more information.
3.1.2 To raise the engagement factor of future pieces, work to incorporate more specific information and details. For example, instead of saying “. . ." explain to the readers that _____. The more specific a piece is, the more actionable and engaging it will be.
3.1.3 When sentences and paragraphs are varied in length/structure, the piece is more interesting and has better flow. In this article . . .
28. Tier 3 stock comments
3.2 Overarching Organization:
3.2.1 Disjointed sentences, paragraphs, or ideas, such as “. . .”, can trip a reader up. For higher ratings in the future, make sure that each piece has a smooth and logical flow.
3.3 Audience:
3.3.1 Articles that thoroughly and succinctly address the needs of their target audience generally elicit a higher degree of reader engagement. In future pieces, try to really hone in on a specific audience and preemptively address any questions or concerns they might have.
3.3.2 Audiences respond best when the tone of the article is tailored to them. For higher scores on future pieces, make sure that word choice matches the audience's level of understanding. For example . . .
29. Tier 4 checklist
This tier is reserved for articles that meet a very high standard of excellence and receive an audible, all-around “wow!”
Checklist
4.1 Excellence
4.1.1 Does the piece take a new or unique angle?
4.1.2 Is the article grammatically perfect?
4.1.3 Does the writer qualify their expertise?
30. Tier 4 stock comments
4.1 Excellence:
4.1.1 Articles that take a new angle or offer unique information are inherently more useful and interesting. Sources like ubersuggest.org and the WritersDomainblog can help guide you in more unique directions.
4.1.2 For an article to receive a 5-star rating, it must be grammatically perfect. While small, the following grammatical errors were found: _______. Be sure to thoroughly proofread before submitting your work.
4.1.3 To qualify for a 5-star rating, we're looking for a writer to qualify their expertise in a specific subject. In the future, try. . .