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Keyword Relevancy
- 2. WHEN BEGINNING AN ARTICLE, REMEMBER…
- 3. WHEN BEGINNING AN ARTICLE, REMEMBER… • The keyword does not have to be the topic of the article.
- 4. WHEN BEGINNING AN ARTICLE, REMEMBER… • The keyword does not have to be the topic of the article. • The keyword does not have to be used in the article.
- 5. WHEN BEGINNING AN ARTICLE, REMEMBER… • The keyword does not have to be the topic of the article. • The keyword does not have to be used in the article. • The whole keyword does have to be used in the ideation.
- 6. FOR EXAMPLE . . .
- 7. FOR EXAMPLE . . . • If the keyword is “auto glass repair,” the article does not have to talk exclusively about auto glass repair.
- 8. FOR EXAMPLE . . . • If the keyword is “auto glass repair,” the article does not have to talk exclusively about auto glass repair. • The words “auto glass repair” do not necessarily have to be used in the article.
- 9. FOR EXAMPLE . . . • If the keyword is “auto glass repair,” the article does not have to talk exclusively about auto glass repair. • The words “auto glass repair” do not necessarily have to be used in the article. • But the words “auto glass repair” do need to be used when coming up with an idea for the article.
- 10. TAKE THIS ARTICLE, FOR EXAMPLE… . . .
- 12. IN THIS ARTICLE… • “Auto glass repair” is not the topic of the article. • The article does not use the phrase “auto glass repair.” • But it’s obvious that “auto glass repair” was used in the ideation because the article is relevant to this subject.
- 13. NOW, ABOUT THE VERTICAL
- 14. NOW, ABOUT THE VERTICAL • The article needs to fit under the vertical.
- 15. NOW, ABOUT THE VERTICAL • The article needs to fit under the vertical. • The vertical is essentially the theme of the website where the article will be published.
- 16. NOW, ABOUT THE VERTICAL • The article needs to fit under the vertical. • The vertical is essentially the theme of the website where the article will be published. • 2-part verticals should be considered as a whole (Construction & Contractors, Tourism & Traveling, etc.)
- 17. HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND THE VERTICAL WELL
- 18. HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND THE VERTICAL WELL • Keyword: Trucking
- 19. HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND THE VERTICAL WELL • Keyword: Trucking • Vertical: Business
- 20. . . .
- 22. HERE’S ANOTHER EXAMPLE • Keyword: humidifiers • Vertical: Construction & Contractors
- 25. INTERSECTING INDUSTRIES • This last article is also a good example of using intersecting industries.
- 26. INTERSECTING INDUSTRIES • This last article is also a good example of using intersecting industries. • With intersecting industries, the industry listed in the vertical needs to take precedence.
- 27. INTERSECTING INDUSTRIES • This last article is also a good example of using intersecting industries. • With intersecting industries, the industry listed in the vertical needs to take precedence. • The humidifier article touches on some home & garden and health & medical things.
- 28. INTERSECTING INDUSTRIES • This last article is also a good example of using intersecting industries. • With intersecting industries, the industry listed in the vertical needs to take precedence. • The humidifier article touches on some home & garden and health & medical things. • But construction & contracting is still the main industry; the article focuses on the air in the entire house and on having a contractor install a whole house humidifier.
- 31. ABOUT SPECIAL CONSIDERATIONS They trump all.
- 32. HERE’S AN EXAMPLE • Keyword: 3D Ultrasound • Vertical: Health and Medical • Special Considerations: "Please write about finding out the gender identity of a baby before it is born."
- 34. ASK YOURSELF…
- 35. ASK YOURSELF… • Does the keyword have a prominent place in the article?
- 36. ASK YOURSELF… • Does the keyword have a prominent place in the article? or
- 37. ASK YOURSELF… • Does the keyword have a prominent place in the article? or • Was the whole keyword used in the ideation?
- 38. ASK YOURSELF… • Does the keyword have a prominent place in the article? or • Was the whole keyword used in the ideation? • Does the keyword fall under the vertical?
- 39. ASK YOURSELF… • Does the keyword have a prominent place in the article? or • Was the whole keyword used in the ideation? • Does the keyword fall under the vertical? • If intersecting industries are used, does the listed industry take precedence?
- 40. ASK YOURSELF… • Does the keyword have a prominent place in the article? or • Was the whole keyword used in the ideation? • Does the keyword fall under the vertical? • If intersecting industries are used, does the listed industry take precedence? • Does the article follow the Special Considerations?
- 41. If you answered “Yes” to these questions,
- 42. If you answered “Yes” to these questions,
- 43. If you answered “Yes" to these questions, your article probably works for the keyword.
- 44. If you answered “Yes” to these questions, your article probably works for the keyword.
- 45. AS ALWAYS… If you have any questions, email us at support@writersdomain.net.