Analysis of why some indiegogo campaigns are more effective than others

1. Crowdfunding write up
analysis

2. Good
rewards:
“Flow Hive”
“Skinner
Bad
rewards:
“Travel
Queen”
“Scamper
Van”
I will be reviewing
the following
campaign rewards

3. Campaign Write up #1
“Travel Queen”

4. Campaign info
Hopes to start a travel tv show
that can show how women
can travel safely on a budget.
Funding goal: $35,000
Achieved: $2,800 (ends in 8
days)
https://www.indiegogo.com/pr
ojects/travel-queen-women/x/
18325066#/

5. The Bad
-The campaign write up essentially seemed
like a long emotional facebook rant.
- It was didn’t connect with the reader at all. I
wasn’t able to see how her tv show would
benefit anyone besides her being able to
travel more.
-“The show will be dedicated to the memories of Erin Briana O'Brien
and of my father, Gerrit de Beer. (Therefore I'm gonna have to make
sure the production we've got in the works kicks as much butt as
possible).
Thank you to everyone that believes in me. I'm so grateful to
everyone that's been there for me over the past few years. They were
some of the toughest I've ever had to live through but..”

6. SCAMPER
VAN
Bad Write
up
Campaign
#2

7. Campaign info
Scamper van is a camper van
rental company in the South East
of the US. They have finished
the prototype van and want
funds to create more vans to rent
out.
● $130,000 goal
● $43,653 achieved
https://www.indiegogo.com/proje
cts/scamper-van-camper-van-ren
tal-camping-travel/x/18325066#/

8. Why was their
write up
“Bad”?
-They tell their story well,
but too much personal
story, not enough details
about why the scamper
is awesome.
-No images or visuals of
any kind in the write up.

9. Good rewards. Campaign number 1. Skinners

10. Campaign Overview
● Skinners are a sock that
has the durability and
strength of a shoe. Can be
worn during virtually any
activity and very portable
● $2,196,137 raised on
indiegogo since 2016
● 6546% over their goal.
● Over 20,000 pairs
delivered
https://www.indiegogo.com/projects/skinners-revolutionary-ultraportable-footwear-shoes-d
esign/x/18325066#/

11. What was good about
their write up?
● This was my all time favorite write up.
● They had lots of interactive videos and photos that
demonstrated the novelty of the product.
● It was very in depth, the write up itself was longer than
all the other campaigns I have read, because it was so
thorough in showing the research and explaining the
product

12. Good rewards campaign
#2 Flow Hive

13. Campaign Overview
● 14.4 million raised on indiegogo from 2
campaigns.18983% of their target goal.
● It is a beekeeping hive that makes harvesting honey
easier to do. Instead of having to smoke all the bees and
physically extract the honey you can just turn a nop and it
comes out the spout. It’s nicer to the bees.
● One of the higest raising indiegogo campaigns of all time!
● https://www.indiegogo.com/projects/flow-hive-2-innovation
/x/18325066#/

14. What made their write up good?
● It was very heavy on the pictures
● After each section there is a “Back now”
option.
● Testimonials, pictures and videos, gifs,
question + answer section, award section...all
of it is very professional.

15. Resources
Only used indiegogo sites and google slides “Unsplash photos” which are not
copyrighted.
The one photo I did use from google was:
https://www.google.com/search?q=good+vs+bad&safe=strict&rlz=1C1CHZL_enU
S730US730&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiY7qqTs_XZAhXorFQ
KHf_iCsIQ_AUICigB&biw=1366&bih=637#imgrc=13GbOriSs1NGiM: