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It's Time to Go Mobile First With Your Destination Marketing

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A keynote at #WITS17 on why it's time to go mobile-first with destination content marketing, presented by Guidrr CEO Aassia Haq, a thought leader in travel and tourism

Published in: Travel
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It's Time to Go Mobile First With Your Destination Marketing

  1. 1. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL IT’S TIME TO GO MOBILE FIRST WHY MOBILE MATTERS TO BLOGGERS, DESTINATION BRANDS & TRAVELERS Aassia Haq Founder & CEO Guidrr, Inc.
  2. 2. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL ABOUT ME: A DALLAS-BASED STARTER-UPPER
  3. 3. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL A TRAVELER, SPEAKER & GLOBAL CITIZEN
  4. 4. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL MY GUIDRR JOURNEY - AND WHAT YOU CAN LEARN FROM IT
  5. 5. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL OUR LENS ON THE FUTURE OF TRAVEL
  6. 6. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL IT’S A FACT – INTEREST IN MOBILE, SOCIAL TRAVEL CONTENT IS AT AN ALL-TIME HIGH
  7. 7. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL TO SUCCEED, IT’S ALL ABOUT NEW TRAVEL CONTENT CAPABILITIES
  8. 8. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL THE TRAVELER IS CHANGING
  9. 9. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL THE TRAVELER IS REALLY CHANGING
  10. 10. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL THE NEW TRAVELER WANTS TO TRAVEL AND SEE PLACES LIKE A LOCAL
  11. 11. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL AND THEY ARE ALL ABOUT MOBILE, ALL OF THE TIME
  12. 12. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL THEY CRAVE EXPERIENCES, NOT THINGS
  13. 13. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL WHEN THEY TRAVEL, THEY TRUST PEERS FOR INFORMATION
  14. 14. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL AND GAIN IDEAS FOR WHAT TO DO ON SOCIAL
  15. 15. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL SO WHAT’S A BLOGGER OR BRAND TO DO?
  16. 16. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL MEET NARDIA, SHE WANTED AN APP
  17. 17. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL MEET STEW, HE WANTED TO REACH MILLENNIALS WITH HIS TRAVEL GUIDE BOOKS
  18. 18. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL MEET DAWN, SHE WANTED TO GROW HER CITY FOODIE INFLUENCE
  19. 19. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL 5 THINGS CREATORS WANT: 1. SELF SERVICE/DIY CREATIVE TOOLS 2. LOW COST NON-IT SOLUTIONS 3. THE RIGHT CREATION & SHARING FEATURES AT THEIR FINGERTIPS 4. RE-USE CONTENT THAT WORKS/BUILD A LIBRARY 5. TO MONETIZE & TRAVEL MORE
  20. 20. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL READY TO GO MOBILE? HERE’S HOW YOU DO IT RIGHT
  21. 21. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL FIRST, CONDUCT A 4 PART MOBILE HEALTH CHECK Content Check: Beauty? Read-ability? Share-ability? Click-ability?
  22. 22. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL SECOND, PRIORTIZE – WHAT GOES MOBILE? Q: # Pages? Q: Top Content? Q: Where’s the Engagement Think • Inspiration • Guides • Tips & Tricks • Monetization
  23. 23. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL THIRD, CONNECT THE DOTS FROM WEB TO MOBILE 1. 1. Build For Social & Mobile, NOT just SEO/Google 2. Build funnels and links between web and mobile web 3. Favor Mobile responsive design
  24. 24. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL FOURTH, BUILD A MOBILE CONTENT LIBRARY Start Simple: 1. What Can You Do To Make Content Mobile Accessible? 2. Which of your content is most useful On the Go?
  25. 25. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL FIFTH, ENGINEER BRAND/BLOGGER MOBILE COLLABS 1. Can you Co produce content that engages both audiences 2. Can you take successful partnerships mobile?
  26. 26. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL ESCALATING YOUR DESTINATION BRAND Understanding the World of DMO’s and CVB’s
  27. 27. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL A CASE STUDY: Downtown Dallas Inc. Lessons you can benefit from
  28. 28. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL 1. CREATE CONTENT THAT SERVES LOCAL MEMBER PARTNERS
  29. 29. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL 2. CREATE AUTHENTIC CONTENT THAT ENGAGES LOCAL AUDIENCES & VISITORSBonus Tip: Add Mobile To Your Media Kit/ Pitch for CVBs and Other Destination Brand Partners
  30. 30. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL 3. CREATE HIGH- QUALITY CONTENT THAT IS MILLENNIAL- FRIENDLY/LIKE A LOCAL
  31. 31. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL 4. BUT THE ULTIMATE KEY TO BLOGGER/BRAND /CVB VALUE IS …. ?
  32. 32. #WITS17 #VisitMKE @AASSIAHAROONHAQ @GUIDRR @WITSUMMIT @SHESWANDERFUL QUESTIONS & COMMENTS? Survey Link: http://bit.ly/wits17haqwww.guidrr.com

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