Absolute Digital is the Social and Digital Communications division of Absolute Communications Group where we have developed a unique approach based on 5 key elements Communications Humanizing Communications Great Storytelling Invoking and Emotions Understanding Human Psychographics

2. Specialists in generating interactive ideas.

3. Communication, social media management, Socio-digital marketing

4. A strong team of experienced and digitally savvy professionals.

5. Social Media Managers, Creative Writers and Creative Directors and Story Tellers.

6. Social Brand Management, Social Media Marketing and Social Communication Strategies

7. Things differently.

10. To position Mirinda as the cool young adults’ soft drink
To launch the #WhatsYourPagalPanti campaign on the digital front

11. #WhatsYourPagalPanti

13. Likes : 4865
Comments : 107
Shares : 47

16. Womania – Women’s Day offer

17. The United Sports Bar & Grill wanted to expand its male dominated audience to include female customers as well
Subtly promote the New Food & Drinks menu

18. Creating user generated content by asking our online fans to share their pagal panti stories through various contests
Giving a twist to various sports and games and encouraging people to be a part of the contest
Fans were also encouraged to participate by sending a message on whatsapp, the most used app by our target.

19. We leveraged various calendar events to particularly attract the female audience viz. Valentine’s Day and Women’s Day
Galentine’s Day – A group offer for women instead of couples and Womania - wherein every item on the menu was offered to women
for Rs.8 only!
An event page was created and promoted along with posts targeting women

22. Promises are forever.

23. Forevermark’s Global CampaignVideo

25. Leverage the upcoming brand campaign launch to increase recognition and consideration of Forevermark diamonds
by creating a long-term digital platform that makes hand holding the international symbol of these precious diamonds.

26. Using digital channels, make hand holding a symbol of the promise inherent in every Forevermark diamond so that when anyone
sees an image, video, etc. Of two people holding hands they think of Forevermark diamonds. Localize the messaging and make it
relevant to india.

27. We created a series of promises against a back drop of hand holding images –
participants had to tag their special ones to those promises.

28. FOREVERMARK – Promises Campaign

29. FOREVERMARK – Promises Campaign

30. FOREVERMARK – Promises Campaign

31. FOREVERMARK – Promises Campaign

32. FOREVERMARK – Promises Campaign (Activation)
On-ground participants wrote their promises on a whiteboard – we tweeted those pictures,
tagging them and their loved ones. In return they were presented with a song by our
musician regaling their promise, thereby encouraging typical Indian sentiments for love and
promises.

33. FOREVERMARK – Promises Campaign
A contest was created asking fans to submit photos of
them holding hands of their loved one. The contest
generated 1200 entries, 31,000 clicks, 1.5 million
impressions and reached over 2 million people.

35. Berger Paints - Colours Of Childhood

36. Berger’s super premium paint, breathe easy, had an identity crisis. People didn’t know why it was so special.
Our objective was to make the product proposition believable.

37. If it’s safe for children, it’s safe for you.
Use children’s day to create spine tingling moments.
The brand becomes more human and product becomes believable.

38. On Children’s Day we painted the orphanage with help from fans on Berger’s Facebook page.

39. The campaign was featured on Facebook
Studio 100,000+ organic views on YouTube
The campaign went viral.

41. What women want
ORRA has always targeted the accomplished working woman and the suave home-maker.
Even though jewelry in the Indian context is strongly associated with tradition and occasion.
We chose Women’s Day and created an annual property to communicate that thought.

42. ORRA - We went out and asked women what they want this women’s day

43. ORRA Crown Star – IMPOSSIBLE TO HIDE

44. Launch ORRA Crown Star Diamonds
Use simple contrasts in daily lives to Highlight the intrinsic value of diamonds
Too bright to hide
‘Too Bright To Hide’ Video
#StarInMe Contest
GDN Ads targeted at relevant TG

46. ORRA Crown Star – IMPOSSIBLETO HIDE

47. ORRA Crown Star – IMPOSSIBLETO HIDE

48. ORRA Crown Star – IMPOSSIBLETO HIDE

50. TBZ - Wedding Diary

51. A campaign whose narrative was about from the POV of a new bride;
a countdown to her wedding day.

52. A 30 day countdown to a woman’s wedding day, with contests asking fans to share their wedding day stories.
Tips on how to make your wedding day/ceremonies stand out.
Specific product post about the wedding collection.

54. TBZ - Wedding Diary

55. TBZ - Wedding Diary

56. TBZ - Wedding Diary

57. TBZ - Wedding Diary – Blogger Engagement

58. TBZ - Wedding Diary – Blogger Engagement

59. TBZ - Wedding Diary – Blogger Engagement

60. TBZ - Wedding Diary – Blogger Engagement Video

61. Reach : 774,207
Impressions : 957,171
Engagement : 85,308

63. Liberty Videocon - Thookpatti

64. A campaign which highlighted the ill effects of public spitting while talking about health insurance.

65. Its okay to spit, only in certain conditions
Dumb ways to spend Rs. 5000
Creating awareness about the diseases that spread due to public spitting
CTA asking people to take charge of making the change

67. Liberty Videocon - ThookPatti

68. Liberty Videocon - ThookPatti

69. Liberty Videocon - ThookPatti

70. Liberty Videocon - ThookPatti

71. Reach : 34522
Impressions : 61423

73. Liberty Videocon – Horn NOT OK Please

75. Liberty Videocon – Horn NOT OK Please

76. Liberty Videocon – Horn NOT OK Please

77. Liberty Videocon – Horn NOT OK Please

78. Liberty Videocon – Horn NOT OK Please

79. Liberty Videocon – Forget Me Not

80. To create a campaign that talks about monsoon safety and highlights the brand positioning
i.e. Responsibility is our policy

81. We targeted the most commonly occurring car problems during the monsoons and conveyed the importance of preemption (brand
essence) in a comedic way.

82. Liberty Videocon – Forget Me Not (Social Videos)

83. Liberty Videocon – Forget Me Not (Social Videos)

85. Bol Gappa - #FilmyFood

86. Bol Gappa - #FilmyFood
Films with food names to highlight the unique Bollywood theme of the restaurant and even the food.

87. Bol Gappa – Amitabh Bachan’s Birthday - #dialoguebaazi

88. Leva Hotels - #DeiraDiaries

89. Leva Hotels - #DeiraDiaries

91. Communicate with us
UAE Office
403, Al Ameri Towers, TECOM
Opposite Grand Millennium Hotel
PO Box 487100, Dubai, UAE
vk@AbsoluteCG.net
+971564241999
India Office
Office 69, First Floor, Evershine Mall,
Chincholi Bunder Road, Mindspace, Malad West,
Mumbai – 400064, Maharashtra, India
info@AbsoluteCG.net
+919167134735