2. We begin to realise that we as humans have lost our humanity somewhere.
Sharing shouldn’t be that big a deal.
As children we were taught to share, whether it was a toy, our tiffins at school or a simple helping hand.
Why have we let go of that practice?
3. Today we don’t even share a smile.
We are so engrossed in our smart phones that we forget to look up.
A moment of beauty today is captured through a 5 by 2 inch
screen instead of basking in the moment.
4. There is a glimmer of hope…
That line for the Ganpati Darshan is too long but a friend saved a space for you,
someone is ready to share his or her blessings.
While running on the platform to catch that last train to Virar,
a hand juts out to pull you in,
some one is ready to share theyr space.
While being stranded on the road on a rainy afternoon,
a slight shift by the stranger to your right gives you a respite;
someone is ready to share his or her comfort.
You forget to get your lunch and someone at the cafeteria beckons you over,
just with the hint of an eye gesture,
someone is ready to share a basic necessity.
Share all you CAN
5. To Share is to give from your own.
# s h a r e A m e a l
# K h a n a K h i l a n a
A movement, a culture and this is just a spark with a vast reach
Just giving is giving away the excess.
6. Let’s GET TOGETHER & RALLY MumbAi
ACCEPTANCE IS THE IDEA
For years sharing of food has been a dividing factor.
However, once you’ve shared a meal,
it automatically embodies a spirit of kinship.
With Mumbai being the land of diversity,
it only seems fitting that the revolution of acceptance begins here.
#shareAtable
7. This is the start of the campaign, we clear the biases and hesitations
and remind people of the everyday things that make us Human.
Share each emotion via Social Media
Influencers and achievers use their platforms to create the buzz
9. The Seed
The germination of our main campaign
With various celebrities and VIP’s already on board,
we will showcase a pre-recorded video of them sharing a meal talking about the joy of sharing
Stalwarts like Karen Anand, Vikas Khanna or Vir Sanghvi shall host
the largest share a meal table
Over a feast at Jugal Mandi - a Music & Food festival
11th of October 2015
Mehboob Studio
10. The Catalyst
People from different walks of life post their picture or video sharing meals
and tag others on Facebook, Twitter & Instagram
….the chain continues
The campaign will be flagged off by our Honourable Chief Minister
on October 16th, World Food Day
11. The Gears
With all corporates & sectors involved the gears will churn.
In support of sharing their table with others people will put the flag upside down to say ”Happy to Share”
October 26th to be observed as
#ShareAMeal with #ShareSomeGyan Day
The routine activities of knowledge sharing, target discussion, brainstorming sessions, deals & negotiations, corporate
presentations will move out from the conference room to a breakfast or lunch table.
Starting October 19th
all offices, restaurants and cafes will host Share A Table week.
12. The Touchpoints
‘Talking dustbins’ installed in cafeterias in corporate houses.
It responds in a fun banter when one throws garbage into the bins-
For eg. “Thank you for feeding me, hope you shared a meal with your colleague today”
Umbrellas with branding for Food Vendors
‘Branded Buses, Local & Metro Trains” to remind people to participate
Catchy Posters & e-mailers sent out in a co-ordinated effort with HR departments
13. #foodrevolution
It’s essential that we arm future generations with the life skills they urgently need in order to lead
healthier, happier, more productive lives.
Food education will make a difference to the lives of the next generations.
Jamie Oliver is petitioning for all the G20 Governments to invest in food education.
Share a Meal hopes to bring about the needed evolution and revolution.
Co- creating Change
14. Share A Meal ‘Wall of Jam’
December 4th, 5th, 6th
Mumbai will witness the biggest open air event.
“Mumbai JAM” is a festival that celebrates diversity of the city.
It aims to engage, entertain and involve all social classes regardless of age & income.
A huge installation will be created including all corporates & individuals
who contribute to the Share A Meal campaign.
The names will also feature on the website created for the festival.
A collage of pictures will also be screened at the festival.
15. The doubt…
Why you Should be involved…
You have a chance to be a part of that change
Rather than sit on the sidelines
This is a movement to sustain the pure idea of humanity
