Are the blogging experts wrong about headlines? Can the last century's dead copywriters really help you write better headlines today?

1. Write BuzzFeed Blog
Headlines Without Getting
Fired
Read the entire article at !
www.PushingSocial.com

2. Contrast the Ordinary with the
EXTRAORDINARY
Human beings are superb contrast spotters. We pay close
attention to thing that seem out of place.
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3. Contrast the Ordinary with the
EXTRAORDINARY
"Discarding worn ball bearings is killing
your profit margins.”
Examples:
!
"Golden Retrievers Are Excellent
Largemouth Bass Spotters”
!
"Actually Video Games Are A Great Way to
Stop Bullying"
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4. Connect the Dots in an
UNCONVENTIONAL WAY
"Connecting the Dots" is a critical skill for thought leaders
working in information dense industries.
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5. Connect the Dots in an
UNCONVENTIONAL WAY
"Why Your Intern Recruitment Process is
a Competitive Advantage”
!
Examples:
"How Vladimir Putin Will Set Your
International Operations Agenda for the
Next 3 Months"
!
“Why Every Therapist Should Care About
Groundhog’s Day"
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6. Create a
CONVERSATION STARTER
You publish a blog to stay relevant and top of mind.You need
to give your reader something to work with by combining
urgency with relevant information.
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7. Create a
CONVERSATION STARTER
How Your Congressman Would Vote
If He Cut Grass for a Living"
Examples:
!
"Why It's Time to Fire Your Best
Customer."
!
"Perhaps You Should Cheat on Your
Accountant"
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8. Want More Blog Readers?!
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