A project done by Wowel for RMIT Student Services.

1. a d v e r t i s i n g

2. P
roblem.
There is a growing concern
regarding students at
RMIT not getting enough
nutrition to maintain a
balance diet.
They are skipping meals
and buying cheap, greasy
food at the expenses of
choosing a healthier
option.
And this can lead to
negative impact on their
physical and mental
wellbeing.

3. insights
The main barrier to preparing healthy
meals identified by students was the
lack of time.
Over 30% of students surveyed believed
that preparing healthy food would take
30 minutes or more
on average, even though this is not
necessarily true.

4. I.
To educate 75% of
students to be responsible
for their own health and wellbeing
– not skipping meals and eat
healthily.
II.
To change 50% of
student’s perceptions that
preparing a healthy meal is
not timneo tc otnimsuem cionngs.u ming.
Objectives

5. Hi. I’m Jesse.
... it’s a little daunting to manage my own meals –
even my friends agree! Especially when my
assignments are starting to pile up, I don’t even
have the time to shop, prepare the food and do the
cooking! Even when I do have time to spare, I don’t
”
“
I am 19 this year and I am living away from home,
and YES to my newfound freedom!! There are
certainly some pluses and minuses to this like how
badly I MISS EATING MY MOM’S HOME COOKED
FOOD. Every now and then I get nagged on for not
having a proper meal, but
even know what to buy!
Living alone and having a tight budget really limits
on how much I can spend on my grocery and
shopping. Once, I went grocery shopping, not only
did waste 2 hours trying to figure out what to buy, I
ended up buying junk food. So I usually go the easy
way out – fast food! It’s fast, it’s convenient and
although I know it’s not the healthiest and cheapest
option out there, it beats skipping meal totally.

6. “
It is not difficult to shop,
plan and cook my own
healthy and nutritious
meal even when I am on
a tight budget.
SMP

7. Anyone
can
Cook!

8. Rmit
recipes!

14. pocket
recipes!

16. mug
a
meal!

18. Baby Carrots
Butter
Brown Sugar
Elbow Macaroni
Cheese
Oats
Fruits

20. results RMIT Recipe Facebook page received a
total of 204 likes and
270 people engaged with our page.
The total post reach hits 1,700 with an
average reach of 130 for each post.
The total number of clicks generated from our
posts is 416 is a good amount in
relation to the number of page likes

21. results
During RUSU’s Wednesday free breakfast
period, we gave out a total of 60 pocket
recipes in an hour.
RUSU also shared our RMIT Recipes page
on their Facebook page, and this
contributed heavily to our page likes.

22. results
Instead of us approaching the students,
students themselves approached us and
we gave out a total of 24 mug-a-meals.

23. Anyone can Cook!
is designed in a way that build a
community amongst students and
university staff and is also
diverse enough to appeal to a
broader online community.