This document contains responses from several individuals involved in the fruit and vegetable industry and education regarding healthy eating, barriers to consuming 5 servings of fruits and vegetables per day, and promoting healthy diets. Those interviewed include sandwich shop owners, a home cook, a delivery driver, a food technology teacher, and a nursery head teacher. Common challenges identified were cost, convenience, and making fruits and vegetables appealing. Interviewees also discussed strategies for encouraging healthy eating in schools, at home, and within their own diets.