Wow site and Beacon concept

1. HOSPITALITY ONLINE BUSINESS DEVELOPMENT
Anna Cuzon
Juliette Poupée
Julie Fournaux
MBA 2B
SESSION 4
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Wearables Sites
-
Concept - i Beacon

2. WOW Site

3. WOW SITE EXAMPLE
 Quiksilver website:
http://www.quiksilver.fr/

4. WHY IT IS A WOW SITE ?
 The Quiksilver website is wow because of all the possibilities it
brings for the users
 It is an online shop, a blog, an event following platform
 A good deal sharing pace
 More generally there are 2 world  SNOW and SURF:
On each one you can follow the athletes and egeries actualities,
see competitions results

5. HOW DID WE FIND IT ?
 We search what mean wearable website
 We saw a wearable website example: GoPro
 We already know the brand
 We find it (Quiksilver website) on internet

6. In Class Exercise - Concept - i Beacon

7. • BEACON TECHNOLOGY DEFINITION
 Is the name for Apple’s technology standard
 Indoors positioning and communication
 Connection to share messages to a smartphone or
tablet
• HOW DOES IT WORK WITH MOBILE DEVICES?
 Allows Mobile Apps to get signals
 Allows Mobile Apps to understand the position on a
micro-local scale
 It works on Bluetooth low energy
 Used by a low frequency chip which communicate
with multiple Beacon devices to form a network

8. PERSONALIZED SERVICE FOR AN INDEPENDENT HOTEL
 Can help to increase the service by being more reactive to the customer’s needs
 Can allowed to send and propose to the guest, individual and personalize services/
recommendations/ specific information's:
- Recommend restaurant with specific cooking according his tastes
- Recommend personalized spa treatment according information's we already knows
- Recommend tourist visit according the reasons of his trip (cultural, sport, wine testing,
professional reasons…)

9. WHAT DO HOTELIERS HAVE TO UNDERSTAND TO USE BEACON TECH
WITHOUT CYBERSTALKING?
 It is a crime  illegal practice
 Hoteliers have to protect the guests private life
(by asking them the permission/ keep customers’ data confidential…)
 Hoteliers have to respect the customers’ rights

10. WHAT IS THE MANAGEMENT BENEFIT OF DATA COLLECTED USING MOBILE INTERACTIONS - BOTH
GUESTS AND STAFF.
HOW WOULD YOU USE THESE ANALYTICS TO CREATE INNOVATIVE SERVICES
• Guests:
 Provide information's on services require
 Service ask quickly
 Receipt personalize service
• Staff:
 Helpful to anticipate and provide guest’s wants
 Controlling costs
 Anticipate customers’ needs
 Personalize the service
 Guide and help the guest during his stay
 Follow the guests wants (be more present)

11. HOW COULD THE SEPHORA APPROACH BE USED EFFECTIVELY BY HOTELS?
Sephora:
 Loyalty program
 Purchase products by categories
 Watch tutorials and beauty bar
Hotels:
 Provide to the guests information's about external activities
 See menu (restaurant) in advance
 Purchase hotel’s product according guest’s wants and by categories
 Giving restaurant/ spa information's when they approaching restaurant and spa