WHAT COMMUNITY MANAGER ARE YOU?
SHELDON LEVINE, COMMUNITY MANAGER
NOVEMBER 14, 2013
WHO I AM
SHELDON
LEVINE
Community Manager

@40deuce	
  
in/40deuce	
  
gplus.to/40deuce	
  
slevine@marketwired.com	
  

2
MOVEMBER
You	
  can	
  donate	
  to	
  my	
  
MOvember	
  Campaign	
  at:	
  	
  
mobro.co/sheldon-­‐40deuce	
  

3
NOW FOR SOME REAL STUFF…

4
WHAT DOES IT
MEAN TO BE A
COMMUNITY
MANAGER?

5
2 WAY S TO F I R S T A P P R O A C H C O M M U N I T I E S
AS YOURSELF ON BEHALF
OF YOUR COMPANY

AS YOUR COMPANY ON BEHAL...
C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
• 

Real person behind your logo

7
C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
• 

Real person behind your logo

• 

Makes your voice the ...
C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
• 

Real person behind your logo

• 

Makes your voice the ...
C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y
• 

Real person behind your logo

• 

Makes your voice the ...
COMMUNITY MANAGEMENT AS YOURSELF
O N B E H A L F O F Y O U R C O M PA N Y
• 

Real people representing their
company out i...
COMMUNITY MANAGEMENT AS YOURSELF
O N B E H A L F O F Y O U R C O M PA N Y
• 

Real people representing their
company out i...
COMMUNITY MANAGEMENT AS YOURSELF
O N B E H A L F O F Y O U R C O M PA N Y
• 

HOWEVER…

• 

There can be a downside to
thi...
3 TYPES OF COMMUNITY MANAGERS
PUBLISHER

CUSTOMER SERVICE

FULLY IMMERSED

14
PUBLISHERS
• 
• 

There to share their own information
Usually content producers
> 

• 

Newspapers, magazines, blogs,
vid...
PUBLISHERS
• 

Done like traditional publishing
> 
Toronto Star
> 

Mashable
CNN

> 

Buzzfeed

> 

Etc

> 

16
PUBLISHERS
• 

A new kind of publisher

17
PUBLISHERS
• 

A new kind of publisher
> 
Still pushes out their content

18
PUBLISHERS
• 

A new kind of publisher
> 
Still pushes out their content
> 

But also give a bit more

19
PUBLISHERS
• 

A new kind of publisher
> 
Still pushes out their content
> 

But also give a bit more

20
CUSTOMER SERVICE
• 
• 
• 

There to help and assist
Mainly a reactive only approach
Respond, help, manage when
people are ...
CUSTOMER SERVICE

22
CUSTOMER SERVICE

23
FULLY IMMERSED
• 
• 
• 

Constant Interaction
Becomes part of their community’s lives
Usually also incorporates the other ...
FULLY IMMERSED

25
FULLY IMMERSED

26
FULLY IMMERSED

27
FULLY IMMERSED

28
FULLY IMMERSED

29
HOW I COMMUNITY MANAGE
T h e T h r e e I ’s

30
THE THREE I’S

•  Inform

31
THE THREE I’S

•  Inform
•  Interact

32
THE THREE I’S

•  Inform
•  Interact
•  Integrate
33
INFORM
• 

Put out content about our company
> 
Blogs
> 

Reports
Tweets

> 

Anything you think your public should know

...
INTERACT
• 

Talk to people
> 
Just talk with your community and/or potential community members
> 

Talk about what they’r...
INTEGRATE
• 

Bring your community together
> 
Give them somewhere to interact amongst each other
• 
• 
> 

Forum on your ...
THANK YOU – ANY QUESTIONS?
SHELDON
LEVINE
Community Manager

@40deuce	
  
in/40deuce	
  
gplus.to/40deuce	
  
slevine@mark...
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Erin Bury | It's Not Me, It's You: How to Turn Content From Promotional to Must-Read

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Erin Bury | It's Not Me, It's You: How to Turn Content From Promotional to Must-Read

  1. 1. WHAT COMMUNITY MANAGER ARE YOU? SHELDON LEVINE, COMMUNITY MANAGER NOVEMBER 14, 2013
  2. 2. WHO I AM SHELDON LEVINE Community Manager @40deuce   in/40deuce   gplus.to/40deuce   slevine@marketwired.com   2
  3. 3. MOVEMBER You  can  donate  to  my   MOvember  Campaign  at:     mobro.co/sheldon-­‐40deuce   3
  4. 4. NOW FOR SOME REAL STUFF… 4
  5. 5. WHAT DOES IT MEAN TO BE A COMMUNITY MANAGER? 5
  6. 6. 2 WAY S TO F I R S T A P P R O A C H C O M M U N I T I E S AS YOURSELF ON BEHALF OF YOUR COMPANY AS YOUR COMPANY ON BEHALF OF THE COMPANY 6
  7. 7. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y •  Real person behind your logo 7
  8. 8. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y •  Real person behind your logo •  Makes your voice the official voice of the company 8
  9. 9. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y •  Real person behind your logo •  Makes your voice the official voice of the company •  Could make many voices into one (OR rabbit ears) 9
  10. 10. C O M M U N I T Y M A N A G E M E N T A S Y O U R C O M PA N Y •  Real person behind your logo •  Makes your voice the official voice of the company •  Could make many voices into one (OR rabbit ears) 10
  11. 11. COMMUNITY MANAGEMENT AS YOURSELF O N B E H A L F O F Y O U R C O M PA N Y •  Real people representing their company out in the world 11
  12. 12. COMMUNITY MANAGEMENT AS YOURSELF O N B E H A L F O F Y O U R C O M PA N Y •  Real people representing their company out in the world •  Can be done with a special made account 12
  13. 13. COMMUNITY MANAGEMENT AS YOURSELF O N B E H A L F O F Y O U R C O M PA N Y •  HOWEVER… •  There can be a downside to this approach 13
  14. 14. 3 TYPES OF COMMUNITY MANAGERS PUBLISHER CUSTOMER SERVICE FULLY IMMERSED 14
  15. 15. PUBLISHERS •  •  There to share their own information Usually content producers >  •  Newspapers, magazines, blogs, video communities Stores and deal sites can fall under this category as well 15
  16. 16. PUBLISHERS •  Done like traditional publishing >  Toronto Star >  Mashable CNN >  Buzzfeed >  Etc >  16
  17. 17. PUBLISHERS •  A new kind of publisher 17
  18. 18. PUBLISHERS •  A new kind of publisher >  Still pushes out their content 18
  19. 19. PUBLISHERS •  A new kind of publisher >  Still pushes out their content >  But also give a bit more 19
  20. 20. PUBLISHERS •  A new kind of publisher >  Still pushes out their content >  But also give a bit more 20
  21. 21. CUSTOMER SERVICE •  •  •  There to help and assist Mainly a reactive only approach Respond, help, manage when people are calling out for them 21
  22. 22. CUSTOMER SERVICE 22
  23. 23. CUSTOMER SERVICE 23
  24. 24. FULLY IMMERSED •  •  •  Constant Interaction Becomes part of their community’s lives Usually also incorporates the other two categories 24
  25. 25. FULLY IMMERSED 25
  26. 26. FULLY IMMERSED 26
  27. 27. FULLY IMMERSED 27
  28. 28. FULLY IMMERSED 28
  29. 29. FULLY IMMERSED 29
  30. 30. HOW I COMMUNITY MANAGE T h e T h r e e I ’s 30
  31. 31. THE THREE I’S •  Inform 31
  32. 32. THE THREE I’S •  Inform •  Interact 32
  33. 33. THE THREE I’S •  Inform •  Interact •  Integrate 33
  34. 34. INFORM •  Put out content about our company >  Blogs >  Reports Tweets >  Anything you think your public should know >  •  •  The more information you give your community the more they get to know you/ your product/ your brand Share other information >  Curate content your community is interested in •  Sharing information doesn’t always need to be about YOU 34
  35. 35. INTERACT •  Talk to people >  Just talk with your community and/or potential community members >  Talk about what they’re interested in (not just yourself) Answer questions >  Look for opportunities to bring new people into your community >  •  Remember that your community is made up of real people and want to talk to you like real people talk 35
  36. 36. INTEGRATE •  Bring your community together >  Give them somewhere to interact amongst each other •  •  >  Forum on your site Facebook page Do things to bring them together •  Meet-ups •  Twitter chats •  •  Like #SMmeasure (Thursday’s at noon(EST) It’s not enough to just call them a community. Make them feel like one. 36
  37. 37. THANK YOU – ANY QUESTIONS? SHELDON LEVINE Community Manager @40deuce   in/40deuce   gplus.to/40deuce   slevine@marketwired.com   Mining Social Media | #MiningSocial 37

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