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Tapping into Your 
 Community for Support" @andrewzimakas | @TangerineBank! CMO, Tangerine Bank! May 22, 2014! Andrew Zimakas"
Page 2! Three Takeaways " 1.  Be kind to your community before you need them! 2.  Build your community online & offline ! 3.  Employees are your biggest advocates ! Three Takeaways "
Page 3! The Timeline " The Timeline ! Strategic Review! Sale to Scotiabank! Name reveal! Transition! Tangerine!
The Story 
 of Tangerine"
Page 5! The Challenge " Preserve the essence of the ING DIRECT brand and reassure employees, Clients & Canadians that the only thing changing was 
 our name ! The Challenge!
Page 6! Our Communities " Our Communities! Communities! Ambassadors! Employees! Clients! Non-Clients !Media! Peter Aceto (CEO)! Social C-Suite !
Page 7! How did we engage 
 our communities for support? "
Page 8! Pre-Reveal " Pre-Reveal!
Page 10! Name Reveal " Name Reveal!
Transition"
Page 12! We Are Tangerine" We are Tangerine!
Page 13! Different Voices " Different Voices!
Page 14! Three Takeaways " 1.  Be kind to your community before you need them! 2.  Build your community online & offline ! 3.  Employees are your biggest advocates ! ! Three Takeaways!
Thank You" @andrewzimakas! @TangerineBank !

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