Dina Abdel Fattah and Nermine Abdel Fattah, listed by World’s Leaders Magazine under Worlds Most Promising Branding Agencies in Middle East, 2024

1. www.worldsleaders.com Vol. 01 | Issue 03 | January 2024
Dina Abdel Fattah
Eleva ng Brand
Messages in the
MENA Region
PROMISING
PROMISING
Agencies in Middle East, 2024
World's Most
BRANDING
BRANDING
BRANDING
CEO
Nermine Abdel
Fattah
Managing Director

4. World's Most Promising Branding
Agencies in Middle East, 2024
Top-notch branding, marketing, and graphic design
services are always provided by a competent design
agency to assist your company stand out from the
competitors. A design agency may assist you in
developing a recognizable and memorable brand by
offering a single vision and message.
Working with leading branding firms can provide you the
advantage you need to stand out from the competition in
the ever-changing business environment. In addition to
helping to set your company apart from the competition,
a strong brand identity also fosters credibility and trust
within your target market.
Strong and successful marketing materials, including
brochures, social media accounts, websites, and
packaging designs, can be made with the aid of a first-
rate branding firm.
In this edition “World's Most Promising Branding
Agencies in Middle East, 2024”, World's Leaders
features leading branding agencies which help
businesses to develop and execute successful marketing
campaigns to attract new customers and drive revenue
growth. The cover has Exlnt Communications, formerly
known as Excellent Communications D&N, was founded
in 2003 by the dynamic duo, Dina and Nermine Abdel
Fattah. The two sisters, leveraging their combined
resources, networks, and expertise acquired over two
decades, embarked on a mission to provide
comprehensive communication services. Their vision
was clear: to merge exceptional expertise with 360-
degree communication services, fostering enduring
partnerships that deliver significant value to their clients.
The inspiration behind Exlnt Communications emerged
from Dina's admiration for the incredible talents she
observed in her homeland. Witnessing remarkable
achievements despite modest PR strategies to build
public image, Dina felt compelled to contribute. She
aimed to establish a PR agency that offered strategic
communication counsel, elevated brand awareness, and
managed public images to spotlight the journeys and
accomplishments of these inspiring brands. This vision
propelled Exlnt Communications to become a leading
PR company, dedicated to crafting brand messages that
effectively reach their intended audience.
Also, while you flip through the pages, don't forget to
read the articles created by our in-house editorial staff
and industry experts.
Creating a Global Identity
Have a lovely read!

5. Copyright 2024 WORLD’S LEADERS Media Tech LLC, All rights reserved. The content and images used in this magazine
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Editor-in-Chief Steve Sanchez
Managing Editor Jagdish Chincholikar
Executive Editor Nicole Williams
Assistant Editor Gayatri Bhujbal
Art & Design Director Jack Anderson
Business Development Manager Kyle Adams
Business Development Executive Natalie, Jerrey
Associate Designer Kevin Rust
Digital Marketing Manager Victor Clarke
Sales Manager Casey Simpson, Irfan Shekh
Marketing Manager Tom Swann
Technical Specialist Barry Jones
Circulation Manager Danny Parker
CREDIT PAGE
January 2024

6. Elevating Brand Messages in the MENA Region
Exlnt
Communications
y
08

7. BCW Global
Impact Events &
Media FZCO
Orient Planet Group
Z7 Communications
The Channel MENA
W7Worldwide
MSL (Global)
PR Doctor
Atteline
44
40
34
32
30
28
22
20
18

8. Elevating Brand Messages
in the MENA Region
08 | January 2024

9. Cover Story
worldsleaders.com | 09

10. A Comprehensive Suite of Services
Exlnt Communications stands as the communication partner of choice
for numerous brands covering a wide array of industries. With a rich
portfolio that includes banking, real estate, FMCGs, information
technology, telecommunications, retail, e-commerce, consumer
electronics, industrial processes and manufacturing, energy, medical
technology, automotive, tourism, and travel, Exlnt has become a
pivotal force in orchestrating PR strategies for over 20 years.
Dina and Nermine emphasise that Exlnt Communication's 360-degree
product offerings cater to diverse business models and sectors. The
agency provides a comprehensive suite of services, including Public
and Government Relations, Advertising and BTL (Below the Line),
Branding, Reporting, Digital Marketing, and Media Buying. This
holistic approach forms a 360-degree marketing strategy for each
campaign, ensuring that clients' brands stand out and leave a lasting
impact on their target audience.
The agency's esteemed partners include notable entities such as Amwal
Al Ghad Magazine (a leading economic magazine), Top 50 Women
Forum (a platform for showcasing women's achievements and
Exlnt Communications, formerly
Excellent Communications D&N, was
founded in 2003 by the dynamic duo
Dina Abdel Fattah and Nermine Abdel
Fattah. The two sisters, leveraging their
combined resources, networks, and
expertise acquired over two decades,
embarked on a mission to provide
comprehensive communication services.
Their vision was clear: To merge
exceptional expertise with 360-degree
communication services, fostering
enduring partnerships that deliver
significant value to their clients.
The inspiration behind Exlnt
Communications emerged from Nermine
and Dina's admiration for the incredible
talents she observed in her homeland.
After witnessing remarkable
achievements despite modest PR
strategies to build a public image, they
felt compelled to contribute. They aimed
to establish a PR agency that offered
strategic communication counsel,
elevated brand awareness and managed
public photos to spotlight the journeys
and accomplishments of these inspiring
brands. This vision propelled Exlnt
Communications to become a leading PR
company dedicated to crafting brand
messages that effectively reach their
intended audience.
Over the past decade, Exlnt has been a
catalyst for transforming corporate
communications and successfully
handling over 100 projects spanning
diverse business sectors. In 2020, Exlnt
Communications achieved a significant
milestone by becoming part of United
Media Services (UMS), the largest media
conglomerate in the MENA region. This
strategic move further solidified its
position in the industry, opening new
avenues for growth and collaboration.
10 | January 2024

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12. 12 | January 2024

13. empowering them), Banque Misr, Housing and
Developing Bank, Cityscape Egypt, Egypt Energy Show
(EGYPES) – formerly known as Egypt Petroleum Show
(EGYPS), Telecom Egypt, Banque du Caire, Africa
Health ExCon, Egyptian Red Crescent, and many more.
This impressive roster reflects Exlnt Communications'
expertise in serving diverse clients and industries.
Passion and Determination
Dina and Nermine's journey in the media industry spans
three decades and is characterised by significant
challenges, invaluable lessons, and remarkable
achievements. Starting a PR agency from scratch and
sustaining it in a fiercely competitive market demanded a
relentless spirit, unwavering passion, and resilience.
In an industry where measurable success is crucial,
devising PR strategies and promoting brands across
diverse platforms posed significant challenges. Their
commitment to supporting clients necessitated the
establishment of an agency grounded in passion and
steadfast determination. Financial obstacles became a
formidable barrier, especially for two women unwilling
to compromise on certain principles. However, the
journey is incredibly fulfilling, marked by hard-earned
rewards attained through their unwavering dedication.
Despite the difficulties, they see their journey as an
opportunity to establish a PR empire. The significant
business figures introduced, the networks built, and the
impactful success stories of esteemed clients contribute
to a profoundly rewarding professional odyssey. Through
their unique perspective and steadfast commitment, they
have not only faced challenges head-on but also carved
out a distinctive path for themselves in the competitive
landscape of the media industry.
Driving Change
Dina and Nermine initiated the launch of the Forum in
2015 with the target of connecting women leaders across
diverse professional sectors. The primary goal was to
foster support among women and collectively advance
women's leadership while advocating for equality on a
national scale. They envisioned the Forum as a
community for female mentorship and inspiration,
emphasising the importance of women supporting each
other in overcoming challenges and promoting gender
equality.
They believe achieving a gender-equal environment
requires women to be more aware, supportive, and
empowered. The Forum serves as a platform to
empower, support, and highlight the contributions of
women professionals in various sectors within Egyptian
society and the economy. The ultimate objective is to
leverage the power of professional women's voices and
perspectives to drive forward-thinking economic and
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14. policy initiatives, ultimately contributing to
more impactful societal change.
A Personal Snippet About the CEO and
MD
Dina's passion is towards writing and analytical
skills, with over thirty years of experience in the
media industry. Dina has used all her creativity
and passion towards public relations and
marketing of several Egyptian and international
organisations and companies over the last twenty
years. She contributed significantly to
developing strategies and crisis management, as
well as the training and positioning of executives
to understand and effectively utilise the power of
the media industry.
Nermine's ambition came from following her
father's footsteps, as he taught and guided her
with his kindness, determination, trading,
communication with clients and patience. This
resulted in letting Nermine focus on hitting the
Egyptian market with the first PR agency in
2003; with the support of her sister Dina, she has
shown great success with over 50 clients. In
addition, his qualities have impacted her,
shaping her values and guiding her in various
aspects of life, which led her to become
ambitious towards communication tools,
creating an honest and valued word of mouth
within the Marketing and PR field.
Closing the Gap
Dina and Nermine's vision of women's
empowerment centres around ensuring that
women and men enjoy equal rights and
opportunities to contribute significantly to
people, communities, and the economy. They
address the global issue of women under-
represented in leadership positions across
various sectors, including the corporate
world, academia, law, finance, science,
technology, media, health, and the creative
arts. On top of that, women often receive a
fraction of venture capital compared to male-
led enterprises.
14 | January 2024

15. In their quest to address these
disparities and make a meaningful
change, they plan to collaborate with
the Egyptian state. With
governmental support, they aim to
implement initiatives and policies
that foster gender equality, create
opportunities for women to excel in
their respective fields, and contribute
to closing the gender gap in various
sectors of society. Their approach
highlights the importance of
collective efforts and the
collaboration between private and
public entities to drive positive
change for women's empowerment.
Shaping Perspectives
In the next decade, Nermine and
Dina envision Exlnt Communications
evolving beyond being a PR agency,
aspiring to become a PR empire
deeply embedded in the local and
regional media landscapes. They
anticipate significant growth in the
agency's team, visualising it as a
powerhouse of creative minds
challenging the status quo with
innovative ideas and creative
thinking.
Their vision includes expanding the
agency's capacity to become the go-
to destination for creative media
excellence. The agency will provide
sound communications advice,
enhance brand awareness, and
manage public images to spotlight
brands' journeys and foster brand
building.
In November 2022, Exlnt
Communications took a significant
step by joining the Race to Zero
Campaign, making it the first PR
agency in Egypt and the Middle East
to participate in the UN-backed
global initiative. The agency plans to
continue developing decarbonisation
strategies to reduce emissions,
making it a primary operational goal
and a key element in mitigating
climate change challenges.
Additionally, Exlnt Communications
intends to launch media campaigns to
raise public awareness, thus
understanding the effects of climate
change and encouraging behavioural
change and societal support for
actions to reduce greenhouse gas
emissions.
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18. Presently, Bermuda-born and London-raised Atteline, a
PR firm with offices in Dubai and Manila, is owned and
managed by Sophie Simpson. Simpson received his
education at Central Saint Martins College of Art and
Design in the UK. Ever since entering the job as a recent
graduate, he has been intensely immersed in the fashion
industry.
Simpson began her professional career in London as a
Junior Fashion Editor for Vogue. She then joined Style
Magazine (The Times Newspaper) and switched from
journalism to public relations. Simpson's career in public
relations began with Lee Publicity in the UK, and she
then worked thrilling "in-house" hours for prestigious
international lingerie brand La Perla while commuting
back and forth between London and Milan, Italy. In
2013, Simpson followed the appeal of the Middle East
and relocated to Dubai to serve as an Account Director in
the region's burgeoning agency scene.
After serving an exceptional clientele for several years in
the UAE, Simpson moved on to start Atteline in 2016
with the goal of revolutionizing the market by creating a
new standard for quality and specialization. Those
included, in Simpson's words, "developing symbiotic
long-term relationships, focusing on fruitful partnerships,
ensuring each client has a dedicated and focused team,
driving collaboration between clients and strategic
partners, and ensuring that what we do means something
to the consumer.”
Simpson has learned that leadership consists of two
components as a result of her extensive experience
working with and leading busy yet highly productive
teams. "Local leadership is about inspiring, encouraging,
and pushing others around you to be better," she adds.
"At a high level, leading is taking a thought and
accelerating it forward.
Partners have praised Simpson for being "empathetic,
thoughtful, flexible, and driven," so it should come as no
surprise that she has cultivated a devoted team that
aspires to share her vision for lifelong learning, growth,
and work of unrivaled quality.
18 | January 2024

19. Award-winning consumer and business PR firm Atteline has been
dedicated to quality since 2016. The challenge of launching exciting new
possibilities for its clients and the sectors they represent excites the
business. The team works together with people who share its goal to
push today's boundaries toward tomorrow's unrestricted frontiers. The
group is of the opinion that in order to produce outstanding outcomes,
one must first create the groundwork for success by maintaining a firm
commitment to our fundamental principles of respect, diversity,
integrity, and innovation.
About the Company
Sophie
Simpson
Managing Director &
Founder of Atteline
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20. BCW
Global
Corey duBrowa | CEO
About the Company
A unique form of communications firm is BCW. Globally, the effort
inspires change, shapes culture, and creates professions in addition
to producing outcomes. The staff at BCW has one very
straightforward objective: to advance humanity. The team takes great
delight in developing the concepts that inspire people all across the
world, even though they are aware that they are only one business.
BCW is aware that a single concept has the power to change the
course of history. Because of this, it has made it a point to create ones
that are both strong and surprising. Each and every day. In a world
that is evolving, BCW is redefining what earned media means. Since
the business delivers a widening range of skills via an Earned-Plus
lens, it grows along with the demands of its clients.
20 | January 2024

21. Corey duBrowa is the CEO of BCW, one of the
biggest communications firms in the world with
over 4,000 employees worldwide. Corey is also in
charge of AxiCom, a technology-focused PR firm,
Direct Impact, a grassroots and advocacy
organization, GCI Health, a global healthcare
integrated communications firm, HZ, an integrated
creative firm, and Prime Policy Group, a public
affairs and policy consultancy. He participates in the
WPP Executive Committee as well.
Corey spent five years as the Vice President of
Global Communications and Public Affairs at
Google and Alphabet before to joining BCW in
August 2023. Prior to that, he served as Salesforce's
Executive Vice President and Chief
Communications Officer for seven years, and before
that, he was Senior Vice President of Global
Communications at Starbucks. He started his career
in employee communications at Nike and has
substantial agency expertise from his time at
Waggener Edstrom and Ketchum Public Relations.
Six SABREs, four PRWeek Global Awards, three
PRSA Silver Anvils, and other industry honors have
been given to him over the past 25 years. He has
also been inducted into the PR News Hall of Fame.
He presently holds trusteeships on the boards of the
PR Museum and the University of Oregon
Foundation. He served as a trustee for the Arthur W.
Page Society for five years and was a founding
member of the Board of Advisors of the USC
Annenberg School. Over the course of two decades,
Corey covered music for many publications,
including Rolling Stone and GQ, earning more than
a thousand bylines.
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28. About
the
Company
Strategic advice and original thought are provided by MSL, a leading worldwide partner in
integrated communica ons and public rela ons. Through courageous and percep ve campaigns
that incorporate many viewpoints and holis c thinking to foster influence and produce effect, the
organiza on advocates the interests of its clients.
The MSL is a mul -part network. It unites as a formidable force in its sector, for its customers, and
in its contribu ons to the globe.
MSL is an organiza on that was developed via mergers and acquisi ons; our business is dynamic
yet constantly connected. It is unafraid, percep ve, enthusias c, inven ve, dynamic, and
responsible. The brand stands out from the compe on due to its capacity to generate effect and
establish influence via the accomplishment of desired results for customers.
28 | January 2024

29. MSL (Global)
MacLean Brodie | CEO
The strategic communications firm
MSL Middle East has appointed
MacLean Brodie as its chief
executive officer. In his position,
MacLean is in charge of managing
client business and fostering
expansion for MSL Middle East.
He works on developing talent,
fostering innovation, and enhancing
MSL's presence and earned media
capabilities in regional key growth
areas, drawing on the Groupe's
"Power of One" strength.
Over the course of her more than
15-year career in communications,
MacLean has held prominent
positions across Asia and the
Middle East. He joins MSL from
his present position as Head of
Public Affairs at the Qatar
Foundation, where he has worked
for many years as a strategic
communications adviser.
Previously, he oversaw clients like
the Qatar Tourism Authority, beIN
Media Group, the Ministry of
Transport and Communication
(TASMU Qatar), Hamad
International Airport, Sasol, and
Doha Forum while leading the
Corporate and Public Affairs work
for Ogilvy across the MENA
region.
Prior to that, MacLean spent more
than 10 years living in China,
where he led the Public and
Government Affairs department at
Ogilvy China and established a
solid reputation in the fields of
communications strategy, campaign
planning, crisis management,
state/location branding, and market
entrance initiatives. While in
China, he collaborated closely with
Emirates Airlines to advance their
goals in aviation and aeropolitical
issues. He also played a key role in
the establishment of Dubai Week in
China. Additional client
engagements include expertise in
mining with Teck Resources and
Rio Tinto, health innovation with
J&J and Janssen Pharmaceuticals,
destination branding with the city
of Chengdu, and development work
with the World Bank in
Ulaanbaatar, Mongolia.
worldsleaders.com | 29

30. The Orient Planet Group's founder and managing director is Nidal Abou Zaki. He
founded the business in 2000, not long after leaving his position as Corporate
Communications Manager of the Dubai World Trade Centre (DWTC), one of the
busiest trade hubs in the world. He is a journalist, published author, columnist, and
widely renowned thought leader in management consulting.
Nidal holds a Bachelor of Science in Business Administration with a concentration in
Marketing from Lebanese American University (LAU), where he graduated on the
Dean's list. He has also undergone many Total Quality Management (TQM) training
courses. He still contributes editorials to the prestigious Arab newspapers Al Bayan
and others in the area.
Founder & Managing Director
Orient Planet Group
30 | January 2024

31. Orient
Planet Group
About the Company
An award-winning firm with its main office in
Dubai, United Arab Emirates, Orient Planet PR
and Marketing Communications works with
some of the most illustrious companies in the
Arabian Gulf, the Levant, and North Africa.
Conglomerates, family enterprises,
international corporations, governmental
agencies, SMEs, and non-profit organizations
are just a few of its clientele.
The business has a multiracial staff that can
manage communications campaigns for
national, regional, and worldwide customers
looking to engage the public and the media in
Arabic, English, and French. In order to secure
coverage and a wider audience, it upholds a
distinctive type of PR practice where quality
and value of the communications are
prioritized. The group also has a well-
established client and media relations staff that
continuously supports firms with their
communication requirements during events,
product launches, branding, reputation
management, and crisis communications, to
mention a few.
The global marketing and communications
firm Allison+Partners, which operates in 34
markets globally, has an affiliate in the Middle
East called Orient Planet Group.
More than 60 specialists from different
cultures and countries work at the Orient
Planet Group's main office in Dubai, United
Arab Emirates. The company is made up of a
group of business strategists and
communicators, public relations consultants
and account managers, editors and writers
fluent in Arabic and English, artists and
multimedia producers, social media
professionals, media researchers, and media
relations specialists.
In-depth and thorough coverage of key
markets and industry developments that have
an influence on the Arab Gulf and Middle
Eastern nations is necessary. Orient Planet
Research offers current macro-level research
and insightful analysis of industry trends in
particular nations. To deliver high-quality
research and analysis in industries serving the
Arabian Gulf, Levant, and North Africa, it
draws on a vast network of professionals and
specialists in important domains.
The information economy in the Arab world,
renewable energy, the rise of startups, social
media, road infrastructure, social housing,
private equity, family companies, and tourist
attractions are just a few of the major topics
covered by OPR.
worldsleaders.com | 31

32. PR Doctor
Valeria Mingova | CEO
32 | January 2024

33. About the Company
CEO of the PR firm PR Doctor, Valeria Mingova.
Professional with more than 16 years of experience
managing reputations in the greatest banks, including
Rigensis Bank in Latvia, Nomos Bank in Russia and
England, and Openbank in Russia, as well as in
financial companies and
governmental authorities in Russia and Argentina.
Over the course of five years, Valeria's agency has
secured more than $50 million in investments for
clients while producing more than 100,000 articles
about its clients in 11 different languages.
According to Agency Vista, Valeria's company ranks
1–5 in the following categories:
Ÿ Marketing Agencies in Saudi Arabia,
Ÿ Events Services Marketing Agencies in UAE,
Ÿ Events Services Marketing Agencies in Saudi
Arabia,
Ÿ Marketing Agencies in UAE,
Ÿ Financial Services Marketing Agencies in Saudi
Arabia
Ÿ PR and marketing Agencies in Singapore
Ÿ IT Marketing Agencies in Estonia
Ÿ Marketing Agencies in Bulgaria
Valeria is always willing to work with the media, give
speeches, and serve as a mentor. She also oversees
masterminds for building personal brands. She says,
"I'm always pleased to hear from professionals, and
you can reach me on Telegram at @valeriamingova.
Additionally, you may reach me on Twitter and
LinkedIn.
The top-tier rankings PR Doctor received in Agency Vista's assessments serve as
a testament to Valeria's profound influence. Her agency is a shining example of
excellence and innovation in the field of public relations and marketing, holding
enviable positions across a broad spectrum of categories, including Marketing
Agencies in Saudi Arabia, Events Services Marketing Agencies in both the UAE
and Saudi Arabia, Marketing Agencies in the UAE, Financial Services Marketing
Agencies in Saudi Arabia, PR and Marketing Agencies in Singapore, IT Marketing
Agencies in Estonia, and Marketing Agencies in Bulgaria.
Valeria has been running her own company for five years, during which time her
visionary leadership has guided her team to outstanding successes. Her talented
team's coordinated efforts resulted in more than 100,000 publications featuring
the clients of her agency. The significant financial development under her
management is even more impressive; thanks to the efforts of her agency, her
renowned customers have been able to secure assets totalling more than $50
million.
worldsleaders.com | 33

34. The Channel
MENA
A Female Entrepreneur
Redefining Boundaries in
the Advertising Industry
34 | January 2024

35. Hala Tfayli
Founder & CEO
The Channel MENA
worldsleaders.com | 35

36. From Research to Retail
Hala embarked on her professional
journey as a research analyst at
Zawya Reuters, a role that provided
her with invaluable exposure to the
research sector. Recognizing the
significance of research in shaping
effective strategies and business
plans, she developed a strong
foundation in this field.
Seeking to broaden her horizons,
Hala transitioned to Alshaya, the
leading retailer in the Middle East.
This opportunity allowed her to
acquire fundamental knowledge and
insights into the retail industry.
Immersed in this dynamic
environment, she gained a
comprehensive understanding of the
essentials of retail operations.
Driven by her passion for exploring
new avenues, Hala then ventured into
the professional services realm,
joining SSH, a prominent
architecture and engineering
consultancy. In this role, she took on
the challenge of establishing and
nurturing the marketing department
to support the regional expansion
initiatives of a newly appointed
international team. These experiences
proved to be transformative for her,
shaping her into the capable
individual she is today.
Throughout her career, Hala
consistently demonstrated a keen
interest in sales and business
development. She relished the art of
negotiation and took pleasure in
fostering connections and bridging
gaps between different stakeholders.
These skills and interests have been
an integral part of her professional
growth.
Driving Growth and Innovation
The Channel MENA, a boutique
advertising and marketing agency,
first originated in Beirut back in 2018
and has since expanded its operations
to Kuwait and more recently, KSA.
Despite being a relatively young
agency, it adopted a flexible and
remote business model ahead of its
time, recognizing the effectiveness of
such an approach. This foresight has
proven immensely beneficial for the
agency.
With a strong creative foundation,
The Channel MENA consistently
provides strategic insights and input
for every creative brief,
demonstrating a deep understanding
of our clients' commercial needs. As
a result, the agency has garnered a
reputation for being one of the
fastest-growing agencies in Kuwait
today.
36 | January 2024

37. Empowering Excellence
Hala emphasizes to her team that her primary
responsibility is to ensure they have the necessary tools
and support to excel in their roles. She believes that
enabling individuals to perform at their best involves two
key elements: building effective teams and establishing
efficient processes.
Building teams involves assembling a group of talented
individuals with the right skills and expertise. It is
crucial to create a cohesive and collaborative
environment where team members can contribute their
unique strengths and work together towards common
goals. By nurturing a strong team dynamic, Hala ensures
that each member can perform optimally and
complement each other's abilities.
Establishing efficient processes is equally important. By
implementing streamlined workflows and standardized
procedures, Hala ensures that tasks are executed
smoothly and consistently. This allows for greater
productivity and effectiveness in achieving desired
outcomes. However, Hala recognizes that these
processes are not static. With each new wave of growth
or opportunity, there is a need to attract more talent and
revise existing processes to accommodate the evolving
needs of the agency.
Hala remains vigilant in keeping up with new
technologies and solutions that can enhance the agency's
capabilities. This requires regularly reassessing the team
and the processes in place to ensure they are aligned with
the latest advancements. Adapting to change and
embracing innovation is essential for sustained growth
and success.
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44. Zeina El-Dana
Founder & CEO | Z7 Communica ons
44 | January 2024

45. Z7
Communications
In 2007, Zeina El-Dana started Z7 Communica ons a er gaining years of priceless exper se in
the Middle Eastern PR and events industries. In less than ten years, she and her team, led by her
entrepreneurial spirit and passion for the business, transformed the bou que agency into one
of the top luxury PR firms in the area by securing notable clients from the luxury fashion,
beauty, lifestyle, and hospitality industries. Z7's extensive network of media and influencer
rela onships, together with its crea ve and strategic consul ng services, have helped the ever-
expanding por olio of companies build a strong name and presence in the area.
Zeina is leading Z7 as it approaches its second decade, expanding the company's worldwide
talent pool and bringing a new group of interna onal partners to the Middle East from custom
headquarters in Dubai's Design District.
Leading premium brand, communications, digital,
and events agency in the Middle East, Z7
Communications provides specialized, cutting-edge,
and integrated solutions for cutting-edge companies
in fashion, beauty, fine jewelry, lifestyle, and
hospitality. The business has a highly skilled,
competent, enthusiastic, and globally aware crew that
is entirely devoted to providing top-notch services to
the agency's exclusive clientele.
Z7 Communications, which has over 10 years of
expertise, works with businesses as an extension of
their internal team and delivers a customized and
personalized 360-degrees strategy. Strategic
consulting, communications strategy, press office
operations, market insights, influencer management,
social media and digital strategy, events and
experiences, guest list management, and showroom
management are among the wide variety of services
offered.
Z7 Communications gives premium companies'
unique experience ideas life. Through amazing
events, we foster deep alliances, build digital
platforms, and produce outstanding content for
businesses.
With comprehensive end-to-end production, concept
design, and event management, the organization
maintains brand connections with audiences through
distinctive experiences thanks to its natural
understanding of the premium market, local press,
and consumers.
Aside from venue selection, invitation design, food,
entertainment, and integrated branding, Z7
Communications' expert event producers, designers,
and project managers have extensive worldwide
experience in creative innovation and bespoke
production.
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