Pioneering Techpreneur and Visionary Marketer Digital Version Highlights Blogs Balancing Career and Family for Modern Women – The Motherhood Dilemma Blogs

1. Executive
For Women, By Women
August
Issue : 01
2023
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3. The World’s Most Prominent
Women Leaders ShowThe
Importance Of Honesty,
Courage, Impact And Decisive
Action In Leadership.
,,
,
,

4. ,
,
The Fusion of Technology
Entrepreneurship and Marketing

5. In today's
dynamic business landscape, the
synergy between technology entrepreneurship
and marketing has driven innovation and growth.
Technology entrepreneurship is the art of transforming
groundbreaking ideas into viable businesses. Entrepreneurs with
technological prowess drive change across sectors, harnessing
advancements such as AI, blockchain, and IoT to create disruptive solutions.
These innovations streamline operations and unlock unprecedented opportunities for
marketers to connect with their audience in novel ways.
Modern marketing transcends traditional strategies, propelled by the fusion of data analytics
and AI-driven insights. Marketers leverage technology to gather granular data about customer
behavior, preferences, and trends. Armed with this knowledge, they craft personalized campaigns
that resonate with audiences on a deeper level. From predictive analytics to hyper-targeted ads,
technology empowers marketers to optimize customer experiences and drive tangible results.
The convergence of technology entrepreneurship and marketing is a catalyst for transformative
change. Startups that integrate innovative tech solutions seamlessly with strategic marketing
campaigns gain a competitive edge. Whether it's optimizing supply chains, enhancing customer
journeys, or developing disruptive products, this collaboration shapes the future of industries.
In this edition, we explore the story of a tech-savvy entrepreneur who is building
groundbreaking solutions. By examining her journey, challenge, and success, we aim to
inspire a new generation of business leaders to harness the potential at the intersection
of technology and marketing. Join us on this enlightening exploration into the
realm where innovation meets audience engagement, and discover the
blueprint for navigating the evolving landscape of modern
entrepreneurship.

6. Circula on Manager
Research Analyst
Editor-in-Chief
Business Development Execu ves
Managing Editor
Business Development Manager
Art & Design Head
Art & Design Assistant
Visualiser
Co-designer
Marke ng Manager
Technical Consultants
Technical Head
Assistant Technical Head
SME-SMO Execu ve
Digital Marke ng Manager
Assistant Digital Marke ng Manager
Sales Execu ves
Nancy Langer
Sarah Miller
Merry D'souza
Nancy B., Sarah M.
Jane Adans
Jaine Woods
Deepanjali Jena
Sharon Smith
Lisa Jones
Lexi Morgan
Maurice Williams
Lilly Jacob
Alicia Perez
Kelly V., Maureen C.
Prachi Mokashi
Adiba Tarade
Rohil Shinganapurkar
Renuka Kulkarni
Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not
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EXECUTIVE SHE
AUGUST, 2023

7. GLOBAL
Cap vate the Profound and Inspiring
Insights Shared by Esteemed
Business Thought Leaders

8. Myrtle Anne Ramos
Founder and CEO
Block Tides

9. Myrtle
Anne
Ramos
PioneeringTechpreneur
andVisionary Marketer

11. n an era defined by rapid technological advancements, being passionate about technology
Iis akin to being captivated by the possibilities of a boundless universe. Technology has
become an integral part of our daily lives, reshaping the way we communicate, work, and
live. For those who harbor a deep passion for the digital realm, the journey is an exhilarating
one, filled with constant learning, innovation, and the excitement of a digital revolution.
One such tech enthusiast is Myrtle Anne Ramos. Her fascination with technology ignited
during her childhood, when her innate curiosity led her to explore its endless possibilities. As
she grew older, her passion for technology only intensified, becoming an unyielding force that
would shape her career path and lead her to become a trailblazing entrepreneur in the tech
industry.
With a remarkable eight-year stint as a technical and sales executive in the corporate world,
Myrtle’s experience became the foundation for her entrepreneurial aspirations. Working with
prestigious companies like Apple EMEA, she served as a Technical Support Advisor, solving
clients’ technical challenges and guiding them through Apple’s products and services. This role
provided her with valuable insights into client requirements and the profound significance of
delivering impeccable service in the ever-evolving technology industry.
The next chapter in Myrtle’s journey took her to Godaddy, where she thrived as an Account
Executive and later as a Senior Quality Analyst at Support.com. Her commitment to
excellence in customer service was unwavering, and she sought to enhance the customer
Transforming
Industries
with
Innovation
andImpact!

12. Myr
Myr
experience by leveraging data and implementing innovative
tech and sales strategies. Through these roles, she honed her
skills in technology-related customer service and quality
assurance, further solidifying her expertise in the field.
Armed with her invaluable experiences, Myrtle Anne
Ramos embarked on her entrepreneurial odyssey,
transforming her passion for technology into a thriving
business. As the Founder and CEO of Block Tides,
Myrtle’s vision and leadership have led to remarkable
achievements in the blockchain, crypto, and metaverse
industries. She has raised over $5.4 million and is
celebrated as an official influencer of CoinMarketCap,
solidifying her position as a pioneering force in these
cutting-edge realms.
Moreover, Myrtle’s journey has garnered recognition and
accolades from various prestigious platforms. Her expertise
as a branding and marketing expert has earned her
accolades in global outlets. As a successful businesswoman
and philanthropist, she remains dedicated to creating a
positive impact through innovation, hard work, and
determination.
Let us delve deeper into her tech-driven journey!
Pioneer: Empowering the Blockchain Industry through
Innovation and Impact
Myrtle’s fascination with blockchain technology blossomed
during her tenure in the corporate realm. While working in
diverse capacities like community manager, social media
manager, and investor relations representative for multiple
blockchain enterprises as a side gig, she sought to immerse
herself in this burgeoning industry. These opportunities
enabled her to amass comprehensive knowledge of the
blockchain sector, glean valuable insights into its potential,
and establish a robust network of influential connections
within the field.
In 2016, inspired by the transformative power of blockchain
technology, Myrtle took the bold step of founding Block
Tides. Initially, it centered on organizing events for the
blockchain community, providing an invaluable platform
for sharing information and fostering collaboration. The
ultimate goal was to encourage cooperation among
blockchain professionals, business owners, and enthusiasts,
thereby accelerating the adoption and exploration of
blockchain opportunities.
Public rela ons, marke ng, and
business development are all
essen al to the success of any
business. Throughout my career,
I’ve grown extensive knowledge
in these areas and have
personally seen the impact they
can have on a business’s
capacity to expand.

13. rtle
rtle

15. Under her visionary leadership, Block Tides achieved its
mission, forged strategic alliances, and assembled an
exceptional team. In 2020, a strategic decision was made to
transform it into a comprehensive marketing agency
exclusively catering to the blockchain and cryptocurrency
industry.
This strategic pivot allowed Block Tides to address the
growing demand for effective advertising and public
relations services within the dynamic blockchain landscape.
The objective was to assist blockchain companies in
building their brands, expanding their customer bases, and
promoting their products. Since its inception, it has proven
successful in helping clients raise over $20 million through
targeted marketing campaigns, investor relations endeavors,
and community-building initiatives.
Myrtle played a pivotal role in propelling Block Tides’
growth and progress. She collaborates closely with clients to
grasp their unique value propositions and target audiences,
devising tailor-made marketing strategies to effectively
communicate their messages and set them apart in the
fiercely competitive blockchain realm.
Beyond her role at Block Tides, Myrtle embarked on various
technology-related entrepreneurial ventures. In 2021, she
co-founded the blockchain gaming platform PlaceWar,
aiming to amalgamate cutting-edge blockchain technology
with gamers’ beloved pastimes to deliver a fresh and
exhilarating experience. Through the backing of seed
investors, private investors, and the sale of non-fungible
tokens (NFTs), PlaceWar secured an impressive $5 million
in funding to support its development and launch.
In 2023, following PlaceWar’s acquisition by GuruGames, a
prominent player in the gaming industry, Myrtle stepped
down as the platform’s Co-Founder. The alliance with
GuruGames granted access to additional resources and
capabilities, propelling the PlaceWar platform to new
heights and commencing an exciting new chapter of growth.
Throughout her entrepreneurial journey, Myrtle encountered
both challenges and opportunities. These experiences
fortified her resolve, adaptability, and comprehension of
how technology can disrupt traditional markets. Agility and
adaptability are paramount traits for success in the
technology industry, especially within the blockchain and
cryptocurrency space.

16. As a leader, Myrtle embraces these responsibilities driven by her passion
for blockchain technology and her aspiration to drive its widespread
adoption. Witnessing the expansion of blockchain companies and
contributing to the advancement of this game-changing technology brings
her an overwhelming sense of fulfillment and achievement.
Looking ahead, she eagerly anticipates pushing the boundaries of her
company and making a lasting impact in the digital realm. She firmly
believes that by thinking creatively, collaborating effectively, and deeply
understanding client needs, the full potential of technology can be
unleashed, leading to substantial positive change in the world.
Fueling Innovation and Fostering Thriving Communities
The exploration of blockchain, cryptocurrency, and the metaverse has
been an exhilarating odyssey fueled by Myrtle’s unquenchable thirst for
knowledge and her profound passion for cutting-edge technologies. These
transformative sectors are reshaping social dynamics, economic systems,
and the trajectory of the future, and she eagerly awaits witnessing their
continued development and boundless potential. The spirit of disruption
and change embodied by blockchain, cryptocurrencies, and the metaverse
has always captivated her, driving her relentless pursuit of advancement in
these realms.
The Block Tides team takes immense pride in their role in nurturing
thriving communities centered around their platform. They have diligently
cultivated a supportive environment that propels the progress of
blockchain, cryptocurrency, and the metaverse. Moreover, they have
embraced a significant commitment to charitable causes.
• They have successfully raised money from private investors, seed
investors, and NFTs to support startups and businesses in the
blockchain, cryptocurrency, and metaverse.
• They are passionate about empowering Filipinos and women in tech
and have been working hard to promote these causes through
educational content, webinars, programs, events, and collaborations.
• They believe in the power of collaboration and original thought and
are committed to helping these industries grow and improve people’s
lives.
Art of Business Development & Effective Marketing
Throughout Myrtle’s illustrious career, she has amassed a wealth of
knowledge and hands-on experience in the domains of public relations,
marketing, and business development, recognizing their pivotal role in
driving the success of any enterprise. Her expertise in business
development encompasses identifying opportunities, forging strategic
partnerships, and devising growth plans. Leveraging her acumen, Myrtle
has been privileged to support businesses in expanding their horizons,

18. Investing in the Extraordinary
Myrtle’s primary focus lies in identifying companies that
operate in markets with promising growth potential,
creating opportunities for new entrants to make a significant
impact. She is particularly drawn to companies that offer a
unique value proposition; She gets thrilled by ideas that
make her say, “Why didn’t I think of that?” I’m looking for
companies that offer something innovative and different,
whether it’s groundbreaking technology or a creative twist
on an existing solution. Uniqueness is like a magnet,
attracting customers and setting the company apart,
expressed Myrtle.
When evaluating potential investments, Myrtle places
immense importance on the team behind the venture. She
meticulously examines the founders’ experience, expertise,
and ability to execute their business plans. Her preference is
to invest in passionate individuals who possess the drive
and determination to bring their vision to fruition, even in
the face of challenges. To her, assembling a robust team is
akin to forming a powerful ensemble, akin to the Avengers
of entrepreneurship.
Myrtle finds a great fortune in combining her work with her
passions. She derives immense pleasure from investing in
industries or sectors that align with her interests and
expertise. This enables her to offer value beyond the capital,
leveraging her experience and network to support the
companies she invests in. As an investor, Myrtle transcends
being merely a financial partner; she offers mentorship and
guidance to the founders, sharing her industry knowledge
and experience. Acting as a compass, she guides them
through uncharted waters, helps them overcome obstacles,
and assists in making informed decisions. She understands
the potency of networking in the business world and
harnesses her connections to introduce the company to
potential customers, strategic partners, and influential
figures within the industry. Through this, she opens doors
and creates opportunities, enabling the company to tap into
invaluable resources and broaden its horizons.
Above all, Myrtle acknowledges the significance of
providing long-term support. Building a successful
company necessitates time and dedication, and she remains
steadfast in her commitment to the companies she invests
in. By maintaining regular communication with the
founders and offering support whenever needed, she
assumes the role of a trusted ally, ready to lend a helping
hand throughout their journey.
penetrating new markets, and unleashing their full potential.
With a keen eye for market research and analysis, she has
steered companies toward lucrative development prospects
while adapting to the ever-changing preferences of
consumers. She has witnessed firsthand how transformative
initiatives like mergers and acquisitions, strategic alliances,
and innovative product development can revolutionize
businesses, catapulting them to unprecedented heights.
In the realm of effective marketing, Myrtle has observed
that the results include increased brand recognition, the
generation of new leads, and the fostering of customer
loyalty. As a seasoned marketer, she has borne witness to
how businesses can flourish by identifying their unique
market niche and skillfully communicating with their target
audience. By analyzing consumer trends and behaviors, she
has played a pivotal role in guiding companies toward
becoming leaders in their respective markets while crafting
compelling selling points. Myrtle’s meticulous approach to
marketing tactics has proven to be exceptionally
advantageous for businesses, and she has implemented a
range of successful strategies, including but not limited to
the following:
• Creativity and concept of eye-catching marketing
campaigns.
• Strategies for organic growth of digital platforms and
social media.
• Generation of new leads and sales.
Investing in public relations (PR) is paramount for
managing a company’s public image and reputation
effectively. By strategically cultivating trust, credibility, and
positive relationships with stakeholders, PR campaigns play
a crucial role in shaping public opinion and handling crises.
Myrtle’s expertise allows her to leverage these campaigns
to influence public perception positively and build a strong
reputation. When executed adeptly, PR initiatives can
bolster brand awareness, foster client loyalty, and enhance
overall brand value. By actively engaging with clients,
investors, and the broader public, businesses can elevate
their standing and image within the market.
Innovation and adaptability are key for organizations to
thrive, but they must first grasp the desires and
requirements of their target market. This understanding
empowers them to tailor their offerings and approaches to
meet the ever-evolving needs of their audience.

21. Driving Positive Change
Myrtle’s active engagement in the EC-Council Advisory
Board and the International Council of E-Commerce has
profoundly influenced her outlook on the industry and her
ability to effect positive change. Through these
engagements, she has had the privilege of collaborating
with industry experts, thought leaders, and innovators,
which has opened doors to invaluable insights and
opportunities.
One of her most inspiring ventures was co-authoring a
whitepaper titled “How Blockchain Technology Can
Enhance IoT Security” in partnership with EC-Council.
This collaborative effort allowed her to delve deep into the
potential of blockchain technology in fortifying the security
of IoT systems. By harnessing their collective expertise and
insights, the objective was to provide essential guidance to
businesses and individuals interested in leveraging
blockchain to address IoT vulnerabilities.
The whitepaper served not only as a conduit for knowledge-
sharing but also as a means to raise awareness and drive
positive change in the industry. By spotlighting the
advantages and potential applications of blockchain
technology in securing IoT, the ultimate goal was to
empower organizations to embrace more resilient and
robust solutions, thus fostering a safer and more dependable
IoT ecosystem.
All in all, Myrtle’s involvement with advisory boards has
enriched her perspective, expanded her professional
network, and afforded her a platform to make a positive
impact. It has enabled her to contribute to the advancement
of the industry, share her knowledge and insights, and
collaborate with like-minded professionals who share her
passion for driving positive change in the realms of e-
commerce and cybersecurity. She eagerly anticipates
continuing this journey and exploring new avenues to
further contribute to the industry’s growth and security.
Guiding the Crypto Community
As an official influencer of CoinMarketCap, Myrtle’s role
revolves around delivering top-notch content and insightful
analyses of the cryptocurrency market. Her affiliation with
CoinMarketCap has significantly enriched her
understanding of the ever-evolving world of
cryptocurrencies.
Having been recognized as the Top 1 Editor’s Pick and Best
Quality KOL in August 2021, along with receiving the #2
Social Media Engagement Award in July 2021, serves as
strong motivation for her to continue providing valuable
content and engaging with the crypto community. These
accolades reinforce her dedication to offering high-quality
information, in-depth analysis, and valuable insights to help
individuals navigate the complexities of the cryptocurrency
market.
Participating in CoinMarketCap’s Learn and Earn program
has offered her the opportunity to create content for various
projects like Iotex, Sushi Swap, Cybertino, Crust Network,
and The Sandbox Game. By generating content for these
projects, her aim is to educate users about their unique
features, use cases, and potential benefits. This hands-on
experience further deepens her comprehension of different
cryptocurrencies and their underlying technologies, as well as
the diverse ecosystem surrounding them.
CoinMarketCap’s Alexandria platform serves as a valuable
space for sharing knowledge and facilitating learning. By
contributing to this platform, Myrtle disseminates
educational content, insights, and research to a broader
audience. Her role as an official influencer of CoinMarketCap
has significantly influenced her understanding of the
cryptocurrency market, providing exclusive opportunities to
collaborate, learn from industry experts, and engage with a
passionate community.
Through content creation, project collaborations, and
knowledge sharing, Myrtle endeavors to contribute to the
growth of the crypto ecosystem and assist individuals in
making well-informed decisions in this dynamic and rapidly
evolving industry.
For Myrtle, being recognized as an “Influencer” entails a
responsibility that surpasses seeking popularity or fame. It
involves a commitment to delivering value, knowledge, and
guidance to the community she engages with. As a “True
influencer,” she comprehends the impact she can have on her
audience and takes this responsibility seriously.
She prioritizes the quality and authenticity of her content,
providing well-researched information, thoughtful insights,
and balanced perspectives. Her focus lies in offering
educational resources, aiding others in navigating complex
topics, and empowering individuals to make informed
decisions.

22. Being an influencer entails recognizing the significance of
continuous learning and personal growth. It involves
utilizing social media platforms and influence responsibly
to empower others and cultivate a supportive and
knowledgeable community. Myrtle embraces this role with
enthusiasm, aiming to make a positive impact and foster a
vibrant crypto community.
Weaving Eco-friendly Art with Nature’s Beauty
In her creative journey, Myrtle places a profound emphasis
on sustainability, meticulously choosing eco-friendly
materials. Nature and the universe serve as her boundless
sources of inspiration, with their landscapes, flora, and
fauna igniting her creativity. Through her artistry, she seeks
to encapsulate the very essence of the natural world,
evoking a sense of wonder and admiration. Her heartfelt
aspiration is to not only inspire others but also to foster
healing, encouraging individuals to forge a deeper
connection with the environment and recognize its intrinsic
worth. For Myrtle, conveying environmental messages is a
collective responsibility, and she takes proactive steps by
initiating projects, making donations, and tirelessly working
to raise awareness about crucial sustainability issues such as
conservation, climate change, and the plight of endangered
species.
Navigating the Entrepreneurial Rollercoaster
Throughout her entrepreneurial journey, Myrtle has
encountered numerous formidable challenges that have
tested her resilience and determination. With each hurdle,
she has gleaned valuable insights and honed strategies to
overcome them.
One notable challenge she faced was getting entangled in
overthinking and analysis paralysis. As an entrepreneur, the
multitude of decisions and possibilities can be
overwhelming. To surmount this obstacle, Myrtle adopted a
structured approach. Setting clear goals, gathering relevant
information, seeking counsel from mentors, and trusting her
instincts were crucial steps. By breaking tasks into
manageable steps and taking calculated risks, she was able
to forge ahead and make tangible progress.
Imposter syndrome, that nagging feeling of self-doubt, also
posed a genuine hurdle for her. To address this, she focused
on acknowledging and celebrating her accomplishments.
Building a supportive network of mentors and like-minded
individuals provided her with encouragement and
motivation. Additionally, she continually sought
opportunities for personal and professional growth,
bolstering her confidence in her capabilities.
The rollercoaster nature of entrepreneurship often brings
periods of stagnancy, where progress appears to stall and
motivation wanes. To combat this, Myrtle sought
inspiration from other entrepreneurs, industry leaders, and
innovators. Participating in conferences, workshops, and
networking events kept her abreast of emerging trends and
technologies. Embracing a growth mindset, she consistently
pursued new knowledge, adapted her strategies, and
explored innovative approaches.
Rejection, an inevitable aspect of the entrepreneurial
journey, presented its own set of challenges. Whether facing
investor refusals, customer skepticism, or market setbacks,
she cultivated resilience and a growth mindset. She
reframed rejection as an opportunity to learn and improve.
Each setback became a stepping stone toward eventual
success. By remaining persistent, embracing feedback, and
prioritizing continuous improvement, she transformed
rejections into invaluable lessons, propelling her forward.
Lastly, the realms of communication, conflict resolution,
and team morale management were demanding. To tackle
this challenge, Myrtle invested time in enhancing her
leadership and communication skills. She fostered an
environment of open and transparent communication,
nurturing a positive work culture and offering opportunities
for professional development. By cultivating strong
relationships with her team members, she fostered an
atmosphere of trust and collaboration.
Entrepreneurship is undoubtedly a journey laden with
challenges, but Myrtle’s perseverance and proactive
mindset have enabled her to surmount them. Seeking
support, embracing personal growth, and maintaining a
positive outlook can metamorphose challenges into
opportunities for growth and triumph. Through adaptation,
learning from setbacks, and resolute determination, one can
conquer the hurdles that lie ahead.
Crafting Success through Experience
When supporting CEOs, executives, and solo entrepreneurs
in elevating their personal and professional brands, Myrtle
adopts a comprehensive approach that amalgamates
valuable experience, best practices, case studies, and an
adaptable mindset. Drawing from her own experiences,
including both successes and failures, she imparts
invaluable insights and lessons learned, guiding clients in
crafting their brands effectively.

23. I get thrilled by ideas that make
me say, “Why didn’t I think of
that?” I’m looking for companies
that offer something innovative
and different, whether it’s
groundbreaking technology or a
creative twist on an existing
solution. Uniqueness is like a
magnet, attracting customers and
setting the company apart.

24. To innovate and adapt,
organiza ons must first
understand what their target
market wants and needs.
Knowing this helps them
adjust their offerings and
methods to the ever-shi ing
needs of their market.

25. Myrtle equips her clients with proven best practices
while showcasing successful strategies through case
studies, all of which can be tailored to each client’s
unique circumstances. In the dynamic Crypto and
Blockchain industry, she advocates for
experimentation and fresh approaches to
maintain a competitive edge. Continuous
research and study ensure that clients’
brands align with the ever-evolving
demands of the market.
Working closely with her clients,
Myrtle optimizes conversions,
develops launch strategies,
refines messaging, enhances
user experience, and tracks
performance using data
analytics. By synergizing
these elements, she
empowers her clients to
expand their brands, drive
conversions, and achieve
successful launches that
propel growth and triumph
in this fast-paced industry.
Elevating Brands to
Global Prominence
Her proficiency in
implementing strategic
campaigns has garnered global
media recognition for her
clients. One noteworthy instance
was the groundbreaking NFT
metaverse event held at Okada
Manila, Philippines, in 2022. With
over 100 global companies and 1800
attendees, Myrtle leveraged her
background in technology, PR, and
marketing to craft a media campaign
that secured coverage in prestigious
media outlets.
Another client she collaborated with was a
social impact organization committed to
collaboration and sustainable development.
Through compelling content and strategic
partnerships, they gained exposure in renowned
international publications like Cointelegraph,
Forbes, Bitcoin.com, and more..
Offering comprehensive support, Myrtle
capitalizes on her technological expertise to
navigate the intricate landscape. She designs
tailored PR strategies to amplify brand
messages and employs her marketing
knowledge to drive audience engagement. By
integrating these elements, she provides
clients with a cohesive and impactful brand
presence, positioning them as thought leaders in
the industry. Furthermore, she boosts their
visibility through organic and paid channels,
fostering business growth and success.
Approach to Branding and
Marketing
As a branding and marketing
expert, what sets her apart from
others in the industry is her
holistic perspective, strategic
mindset, creative thinking, and
emphasis on authenticity. Myrtle
approaches branding and marketing
comprehensively, considering all
aspects of a client’s brand and
ensuring alignment with their
business goals.
With a strategic mindset, she
delves into market research and
trends to develop informed
strategies that drive growth and
differentiation. She also brings
a creative and innovative
approach, constantly exploring new
ideas and unconventional methods
to help clients stand out.
Emphasizing authenticity, She
works closely with clients to
uncover their unique stories and
express them genuinely, fostering
deeper connections with their target
audience.
Incorporating her skills as a business
coach further enhances the value she
provides to clients. By aligning goals and
establishing clarity, she helps clients define
their brand vision and connect it with their
overall business objectives. Additionally, she
provides accountability and progress tracking,

26. ensuring clients stay on track and measure their success.
Through a combination of branding expertise and coaching
principles, she empowers clients to make informed
decisions, drive growth, and build meaningful and authentic
brands.
Myrtle recognizes and embraces her unique gifts, such as
creativity, strategic thinking, and the ability to connect with
people on a deeper level. These innate talents enable me to
approach each project with fresh perspectives, innovative
ideas, and a focus on fostering authentic connections with
target audiences.
Perhaps most importantly, it is her love for what she does
that drives her to exceed expectations. She genuinely cares
about the success of her clients, and she is dedicated to
making a positive impact on their brands and businesses.
This love is reflected in the personal attention she gives to
each project, her commitment to delivering high-quality
work, and the genuine relationships she builds.
While others may possess similar skills, it is the
combination of her effort, experience, gifts, and love that
sets her apart. She strives to bring value to her clients, build
meaningful partnerships, and positively contribute with
results to the broader community.
Empowering Aspiring Entrepreneurs
To aspiring entrepreneurs looking to make a positive impact
in their respective fields, she offers the following advice:
“Focus on building something that the world truly needs.
Identify a problem or a gap in the market and work towards
creating a solution that addresses it. By understanding the
needs of your target audience and developing a product or
service that adds value and solves real problems, you can
position yourself for success and make a meaningful
impact.
Secondly, be resilient. Entrepreneurship is a journey filled
with challenges and setbacks. It’s essential to develop a
mindset that embraces failure as a learning opportunity and
remains persistent in the face of obstacles. Adaptability,
perseverance, and the ability to bounce back from setbacks
are critical qualities that will help you navigate the
entrepreneurial landscape and achieve your goals.
Prioritize innovation over copying others. While it’s natural
to draw inspiration from successful businesses and
entrepreneurs, the actual impact comes from creating
something unique and original.”
To innovate and adapt,
organiza ons must first
understand what their target
market wants and needs.
Knowing this helps them
adjust their offerings and
methods to the ever-shi ing
needs of their market.
She says, instead of merely replicating existing ideas or
business models, strive to bring fresh perspectives and
innovative solutions. Identify unmet needs or untapped
opportunities within your industry and challenge yourself to
think outside the box. This mindset of innovation allows
you to differentiate yourself from competitors and make a
lasting impact on your target audience. While drawing
inspiration from others can be valuable, avoid copying what
has already been done. Instead, leverage your unique skills,
experiences, and perspectives to bring fresh ideas to life.
Believe in yourself and your vision. Entrepreneurship
requires self-confidence and a strong belief in your abilities
and ideas. Trust your instincts, follow your passion, and
remain committed to your dream even when faced with
skepticism or doubts from others. Your self-belief will be
the driving force behind your entrepreneurial journey and
will inspire others to believe in your mission.
In addition, seek to contribute to the betterment of humanity
and empower others through your entrepreneurial journey.
Consider the positive impact your business can have on
individuals, communities, or the environment. Embrace a
values-driven approach, focusing not only on financial
success but also on social responsibility and sustainable
practices. By aligning your business with a higher purpose,
you can create a lasting impact beyond profits.
She further expressed, “We can make a positive impact by
building what the world needs, cultivating resilience,
believing in ourselves and their vision, and striving to
contribute to the betterment of humanity. By following these
principles, aspiring entrepreneurs can create successful
ventures that not only drive personal fulfillment but also
make a positive difference in the world.”

29. • Joseph Kim, BabyShark BubbleFong Friends CEO.
“Block Tides have played a significant role in the recent successes of Baby Shark
BubbleFong Friends.
During our Closed Beta Test event, Block Tides provided us with a gateway into
the South East Asian market that has paid dividends since then.
We’ve seen over 35% organic growth in our Social Media and platform
interaction since our partnership began.
Additionally, their kind community management and customer services have
shaped a solid base for our community and project environment that we will
continue to build on.
Overall, the Block Tides team has continuously shown professionalism,
efficiency, and overall excellence throughout our partnership (both cooperative
and individual work), and we look forward to all of the exciting things we will be
able to do together in the future!”
• Rommel Carlos, Arcus CEO, and Founder.
“As a project based in a developing country, it has been difficult for us to gain
international recognition. We faced challenges in establishing connections,
getting noticed, and raising funds. However, we were fortunate enough to
collaborate with Block Tides, a renowned global public relations and marketing
company that truly values its clients. Thanks to their efforts, our project Arcus
has gained international prominence. We have successfully partnered with
leading cryptocurrency projects, and it’s all thanks to Block Tides. Through their
expertise in branding, public relations, and marketing campaigns, we have
experienced significant growth and are delighted to be one of their valued
partners.”
• Jason Brink, President Gala Games.
“I have worked with Myrtle on several community-based initiatives in the
Philippines and have always been impressed by her professionalism and ability
to connect with her audience. She is wonderful, and I highly recommend her as
a community partner in the blockchain space.”
Raving
Rewards

30. Empowering Businesses through Technological
Transformation and Global Impact
• CEO and Founder of Block Tides
• KOL of CoinMarketCap
• Official Binance Live & Feed Creator
• Forbes Business Council Official Member
• Cointelegraph Innovation Circle Official Member
Myrtle Anne Ramos has helped hundreds of companies
to benefit and transform their businesses to disrupt,
adjust, or scale by utilizing the latest technological tools
and products or helping to build from scratch.
Filipina serial entrepreneur and an angel investor. She is
the Founder and CEO of the multi-awarded world-class
company Block Tides. She is also the former Co-
Founder of PlaceWar, which raised over $5.4 million in
total for seed, private, and sales, with over 12 years of
experience in technology, advisory, branding,
marketing, public relations, business development, and
growth in Blockchain, Web 3, Cryptocurrency &
Metaverse in 2016. Myrtle Anne Ramos is the founder
of the Award Winning Blockchain, Crypto, Defi, NFT,
IoT, AI, and Metaverse PR Firm Block Tides (Marketing,
Growth Hacking, Sales, Social Media Management,
Giving opportunities to people, Media Distribution
Services, Investor Relations, Public Relations) Official
Member of Forbes Business Council, Official Influencer
of CoinMarketCap. A scholar graduate of Draper
University for Blockchain & Entrepreneurship powered
by Tezos, she is currently an advisor for many
Blockchain and Tech companies.
Global Advisory Board of the International Council of
E-Commerce, along with being recognized by the
endorsements of the US Federal Government, US Army,
National Security Agency and the Committee on
National Security Systems, the FBI, Microsoft, IBM, and
the United Nations. EC-Council Advisory Board of CBP
comprises well-known industry experts and top
blockchain professionals from global brands across a
diverse range of industries.
Myrtle Anne Ramos is a successful businesswoman and
entrepreneur who works tirelessly to create success
for herself and the communities she touches. She is
passionate about creating a positive impact on the
world through innovation, collaboration, hard work,
and determination. Her professional career has
included managing international companies, leading
philanthropic projects, serving on nonprofit boards, and
volunteering in her local community. Myrtle has a talent
for inspiring and motivating others with her infectious
positivity and willingness to help while constantly
challenging her peers to strive for excellence. Her
journey has been one of tenacity and unwavering faith
in the power of making a difference in the world.
Myrtle Anne Ramos is also a revolutionary creative
who works to bring people and nature back together.
With a passion for creating beautiful things and helping
people reconnect with their environment and each
other, her projects touch on topics ranging from
environmental justice to art-making. By using
sustainable practices and materials to create works of
art, Myrtle Anne encourages a deeper connection with
the environment. She reminds us of our shared
responsibility as custodians of the planet. From urban
gardening to participatory art projects and social
entrepreneurship, Myrtle Anne is dedicated to creating
a movement that brings art, people, and nature
together.
Myrtle Anne Ramos is a Brand and Marketing Strategist
who partners with CEOs, executives, and solopreneurs
to grow their personal and professional brands, human-
to-human. After spending nearly a decade working in
tech, PR, and marketing for multimillion-dollar brands
and startups, Myrtle knows what drives conversions,
sold-out launches, and Global interviews. Myrtle has
landed coverage in print and broadcast outlets
worldwide, including The Manila Times, Bloomberg,
Cointelegraph, Benzinga, Tech Times, Bitcoin.com, and
many more.
EMPOWERING BUSINESSES
throughTechnological
Transforma on
and
Global Impact

31. In addition to her extensive PR and
marketing experience, Myrtle is a
trained business coach.
Myrtle has helped hundreds of many
social issues by donating and helping
using events to donate to those who
are in need. (e.g., Typhoon Ulysses,
Earthquakes, Volcanic Eruptions and
etc.) She raised plenty for donations
alone and is giving away help during
the COVID-19 Pandemic through
her Block Tides Live Series.
Supervised 10000+ Media
Publications. Worked with The Face
magazine Vietnam, the #1 TV show
in Vietnam Talkshow. We are a team
of well-experienced marketers and
PR heavily involved in blockchain
technology.
Conducted over 60+ major
successful Fintech and blockchain
summits in Asia; Myrtle helped more
than 500+ blockchain projects for
PR, Marketing, Social Media
Management, and Investor Relations
and raised more than $50 million +
in both local and international since
2016. Block Tides and its partners a
golden bridge towards expanding
the project globally in no time with
our strategic partnership between
Asia Token Fund and Block PR Asia.
Myrtle Anne Ramos is heavily
connected with all Blockchain and
mainstream media and is partnered
with top-notch Blockchain, Tech,
Fintech & Crypto events and
companies globally.
Social Media Handles
Let’s connect via LinkedIn:
• http://linkedin.com/in/myrtleology
• https://twitter.com/myrtleology
LinkTree:
• https://linktr.ee/myrtleanne
Executive
For Women,By Women

32. In an era of rapid technological
advancement, Artificial Intelligence (AI)
has emerged as a game-changer in the
marketing landscape. Beyond its futuristic
allure, AI is reshaping how businesses
connect with their audience, optimize
operations, and enhance customer
experiences. This article delves into the
multifaceted role of AI in driving marketing
efficiency and revolutionizing customer
engagement.
AI in Marketing: Beyond Automation
While automation was the initial focal point,
AI has expanded its role beyond routine
tasks. AI encompasses machine learning,
natural language processing, predictive
analytics, and more, enabling marketers to
glean insights from vast datasets and make
data-driven decisions.
Efficiency Boost with Personalization
Data Analysis: AI's prowess lies in
processing colossal amounts of data swiftly.
Marketers can dissect customer behavior,
preferences, and trends to customize
strategies.
Segmentation: AI fine-tunes audience
segmentation, enabling precise targeting and
tailoring content to resonate with specific
demographics.
HowAI
Drives Efficiency
a n d E l e v a t e s Customer
Experience
Revolutionizing Marketing

34. Transparency: Customers appreciate transparency in AI's
role and data usage. Communicating AI's involvement
builds trust.
Future Trends
Voice Search Optimization: AI-powered voice assistants
are gaining prominence. Optimizing for voice search is
becoming imperative.
Hyper-personalization: AI will lead to hyper-personalized
experiences, where every touchpoint caters to individual
preferences.
Visual Search: AI-driven visual search technology enables
users to find products by uploading images, revolutionizing
e-commerce.
The Role of Tech-Savvy Marketers
Marketers adept in AI technologies hold a competitive
edge. Nurturing AI proficiency involves:
Continuous Learning: Staying updated with AI trends,
tools, and best practices.
Cross-functional Collaboration: Collaborating with data
scientists and technologists to harness AI's full potential.
Ethical Framework: Applying AI ethically, ensuring
customer data privacy and transparent communication.
Conclusion: The AI-Powered Paradigm
As AI evolves, its integration into marketing signifies more
than just technological adoption. It's a paradigm shift in
how businesses understand and engage with customers. AI-
driven efficiency doesn't merely streamline operations; it
enables a deeper understanding of customers, fostering
tailored experiences. Ethical considerations remain vital,
ensuring AI's power is wielded responsibly. The future of
marketing hinges on the symbiotic relationship between AI
and tech-savvy marketers, revolutionizing customer
engagement and propelling businesses toward a new era of
efficiency and innovation.
Dynamic Content: AI generates dynamic content variations
based on user preferences, boosting engagement and
response rates.
Elevating Customer Experience
Chatbots and Virtual Assistants: AI-powered chatbots
provide real-time customer support, answering queries and
resolving issues promptly.
Personalized Recommendations: E-commerce platforms
employ AI to analyze customer history and offer product
recommendations, enhancing the shopping experience.
Predictive Customer Service: AI predicts potential issues,
enabling proactive resolution before customers encounter
problems.
Marketing Strategy Redefined
Behavioral Insights: AI uncovers patterns in customer
behavior, aiding marketers in designing effective
campaigns.
Competitor Analysis: AI-driven tools monitor competitors'
strategies, providing insights for a competitive edge.
Content Creation: AI generates content, simplifying
processes like email campaigns and social media posts.
AI-Driven Efficiency in Campaigns
Predictive Analytics: AI forecasts campaign success based
on historical data, assisting marketers in allocating
resources effectively.
Real-time Optimization: AI adjusts campaigns in real-time,
allocating budgets to performing segments and optimizing
ad placements.
A/B Testing: AI automates A/B testing, providing rapid
insights into what resonates with the audience.
AI and Ethical Considerations
Data Privacy: AI's reliance on data raises concerns about
privacy and data security. Marketers must ensure ethical
data usage.

36. Techpreneur Venture

37. n the landscape of technological
Iinnovation, few advancements have
garnered as much attention and
potential as blockchain technology. With its
roots firmly embedded in the creation of
cryptocurrencies, blockchain has
transcended its initial application to
revolutionize industries and pave the way
for a more secure and transparent digital
future. This article delves into the
multifaceted role of blockchain in
transforming various sectors while
underlining the critical importance of
security in its implementation.
Blockchain: Beyond Cryptocurrencies
While blockchain's emergence was closely
linked to the birth of cryptocurrencies, its
potential extends far beyond the realms of
digital currencies like Bitcoin. At its core, a
blockchain is a decentralized and immutable
digital ledger that records transactions
across a distributed network of computers.
This technology's key feature is its ability to
create a transparent, tamper-proof, and
auditable record of transactions.
Transforming Industries: A Digital
Overhaul
Financial Services: Blockchain has made
waves in the financial sector by streamlining
Transforming
Industriesand
EnsuringSECURITY
inBLOCKCHAIN
T e c h n o l o g y

38. and expediting cross-border payments, reducing fraud, and
enhancing transparency in transactions. The concept of
smart contracts has gained traction, enabling automated and
secure execution of contractual terms without
intermediaries.
Supply Chain Management: Blockchain's ability to track
and authenticate the movement of goods is transforming
supply chain management. It offers real-time visibility into
the movement of products, ensuring accountability and
minimizing counterfeiting risks.
Healthcare: Blockchain is poised to revolutionize healthcare
by enhancing data security, interoperability, and patient
privacy. Patients can grant selective access to their medical
records while ensuring the data remains tamper-proof.
Real Estate: Real estate transactions are traditionally
complex and paper-intensive. Blockchain simplifies this
process by providing a transparent and secure method for
recording property ownership, reducing fraud, and
expediting transactions.
Energy and Utilities: Blockchain's distributed ledger system
can reshape energy trading, facilitate peer-to-peer energy
sharing, and automate billing processes, contributing to a
more efficient and decentralized energy ecosystem.
Security: A Pillar of Blockchain Adoption
As industries harness the transformative potential of
blockchain, it's crucial to recognize that innovation must be
accompanied by robust security measures. Blockchain's
inherent security stems from its decentralized structure and
cryptographic principles. However, vulnerabilities still exist
at various layers:
Private Keys Management: The security of private keys is
paramount. If compromised, unauthorized access to digital
assets or sensitive data becomes a concern.
Smart Contracts Vulnerabilities: Smart contracts, though
powerful, can be vulnerable to coding errors or
vulnerabilities that can be exploited.
51% Attack: In public blockchains, the possibility of a
single entity gaining control of the majority of network
nodes and compromising the system's integrity must be
addressed.
Interoperability and Integration: As blockchain solutions
integrate with legacy systems, ensuring a secure connection
and data transfer becomes crucial.
The Role of Techpreneur Venture: Innovating with
Security
In this era of blockchain innovation, entities like
Techpreneur Venture are at the forefront of driving
transformation while prioritizing security. By leveraging
their technological prowess and expertise, Techpreneur
Venture plays a pivotal role in:
Security Audits: Conduct comprehensive security audits of
blockchain platforms and applications to identify
vulnerabilities and ensure adherence to best practices.
Customized Solutions: Crafting tailored blockchain
solutions for industries, addressing specific pain points
while ensuring robust security mechanisms.
Education and Awareness: Promoting blockchain education
and awareness, fostering a culture of security-conscious
development and deployment.
Incident Response: Rapidly responding to security
breaches, mitigating risks, and reinforcing the security
fabric of blockchain networks.
The Way Forward: A Secure Digital Revolution
Blockchain technology has set the stage for a digital
revolution that transcends industries, reshaping how
transactions, data, and trust are established. Yet, the
transformation must be coupled with unwavering security
measures to harness the full potential while safeguarding
against threats. As organizations like Techpreneur Venture
continue to innovate and secure the blockchain landscape,
the vision of a decentralized, secure, and transparent digital
world draws ever closer.
In Conclusion,
The fusion of innovation and security is the cornerstone of
blockchain's journey from its cryptocurrency origins to its
wide-ranging applications across industries. The partnership
between technology enablers and security custodians will
propel us toward a future where the benefits of blockchain
are fully realized while risks are mitigated, ensuring a
seamless transition to a more secure digital era.