Basic presentation for the Information strategy workshop. Create a digital strategy for your organisation in 12 steps.

1. TIMAF (c) 2018
your partner in digital transforma>on
drs. Erik M. Hartman erik@erikhartmancommunica5e.nl @erikmhartman +31 (0)30 877 35 60
information
informationover
informationoverload
informationover
informationover
informationover
informationover
informationoverload
informationover
informationover
informationover
informationover
informationover
informationoverload
informationoverload
informationoverload
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Workshop Informa5on strategy
Presenta5on 101

2. TIMAF (c) 2018
Crea>ve Commons
• This presenta>on is free for edi>ng
• You may not use it for commercial purposes
• Please use our name and company logo when using this presenta>on
• Check crea>vecommons.org/licenses/by-nc/3.0
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3. TIMAF (c) 2018
Instruc>ons workshop coach
• You can add or edit this presenta>on with your own insight
• A workshop will take 4 to 5 hours
• Divide people in small groups of 4 to 5 people and let them work
on the assignments
• The workshop will end with every group presen>ng their
informa>on strategy
• Share your experience via info@>maf.nl
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“With the right informa>on
for the right person
at the right >me,
through the right channel
and in the right format
we reach our goals.”
information
informationover
informationoverload
informationover
informationover
informationover
informationover
informationoverload
informationover
informationover
informationover
informationover
informationover
informationoverload
informationoverload
informationoverload

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“An informa>on strategy defines
how informa>on
with a certain value can help
to achieve organiza>onal goals for
specific audiences."

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Strategy game

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by exchanging [ informa>on ]
with [ target audience ].”
“We are successful when [ kpi’s ]
We measure this with [ instruments ].”
“We make this happen by [ tac>cs ]
because [ personal mo>va>on target audience ].”
“To achieve this, we need to cooperate with [ stakeholders ].”
“We do this by [ means ].”
“We reach [ goal or business driver ]
Informa5on strategy

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What is the organiza>on goal?
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What is the pain?
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What are the business drivers?

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Assignment
• What are the organiza5on goals?
• Which one is the most important?
• What is the core problem?
• What business drivers can you extract?
• Which business driver is the most important?
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What is your specific audience to
achieve the organiza>onal goal?
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What mo>va>on does your target
audience have?
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What kind of informa>on should you
exchange?
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Assignment
• Write down all the target audiences
• Which target audience is the most important with your business
driver? Why?
• What kind of informa5on should you exchange with the target
audience?
• What is the most important informa5on to exchange? Why?
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What are your tac>cs?
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What kind of tools will you use?
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Assignment
• What will be the tac5c to reach your goal?
• Which tools will you use to achieve your goal and why?
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What are your performance
indicators?
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What are your research instruments?
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Who will you collaborate with?
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Assignment
• When is your strategy successful?
• What are your performance indicators?
• Define what your research instruments are
• With whom will you collaborate?
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This is your informa>on strategy!
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“To achieve this, we need to collaborate with [ stakeholders ].”
“We make this happen by [ tac>cs ]
because [ personal mo>va>on target audience ].”
“We make this happen by [ means ].”
“We are successful when [ kpi’s ].”
We measure this with [ instruments ].”
“We reach [ gaol or business driver ] by exchanging [ informa>e ]
with [ target audience ].”
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5
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4
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1 3

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Assignment
• Finalize the informa5on strategy
• Write down your strategy on a piece of paper
• Present your strategy
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More informa5on
www.5maf.org/english/

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Good luck with your strategy!
@erikmhartman
erik@5maf.nl
+31 (0)30 877 35 60

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Colofon
This presentation is published by
TIMAF
your partner in digital transformation
www.timaf.nl
info@timaf.nl
+31 (0)30 877 35 60
Visschersplein 160-11
3511 LX Utrecht (NL)