This active writing workshop will teach participants to prepare competitive proposals for exhibitions and general operating support grants. Learn how to describe projects with language that INSPIRES funding. Attendees will write a Letter of Inquiry, create a Logic Model, write a Goal and Objectives, and prepare an Evaluation Plan. We will give and receive constructive feedback. You can bring a proposal in progress or a previous grant application to work on.
Uncommon Grace The Autobiography of Isaac Folorunso
Workshop: Grant Writing Workshop: How to INSPIRE Funding for Your Museum
1. Grant Writing Workshop to
INSPIRE funding for your
museum
with
Ariel Weintraub
Associate Director, Institutional Giving
Oakland Museum of California
and
Pomai Toledo
Director of Development and Communications
Iolani Palace
2.
3. Outcomes
• Grant Proposal Basics
• Writing Practice
• Learn about individual writing strengths and
challenges
• Know and feel comfortable with what it takes
for your organization to submit successful
grant applications
4.
5.
6. Mission:
The Oakland Museum of California inspires all
Californians to create a more vibrant future for
themselves and their communities.
7. Mission:
E malama, hoihoi hou, wehewehe, kaana a hoohiwahiwa i
keano laha ole o ka moomeheu, ka moaukala a me ka mana o
ka Hale Alii o Iolani a me kona pa no ka pono o ke kanaka oiwi
a me ka poe o Hawaii nei a me ko ke ao nei.
To preserve, restore, interpret, share, and celebrate the
unique cultural, historical, and spiritual qualities of Iolani
Palace and its grounds for the benefit of native Hawaiians, the
people of Hawaii, and the world.
8. THE FACTS (Oakland Museum of CA)
• Average of 175,000 visitors annually
• Over 50,000 school children, teachers and families each
year served by school and family programs
• 750 volunteers participate as docents, community
guides, and serve on museum boards, guilds, and
councils.
• More than 1.9 million objects pertaining to California.
• Three collections exhibition galleries devoted to
California art, cultural history and environment
• 3 large temporary exhibitions each year plus smaller
exhibitions
• Over 200 educational programs presented annually
including Friday Nights with Off the Grid with half-price
admission from 5pm to 9pm weekly
• $15 Mil. Budget
9. THE FACTS (Iolani Palace, Honolulu, HI)
• Former residence of Hawaii’s reigning monarchs (King Kalakaua
and Queen Liliuokalani prior to the overthrow of the Kingdom of
Hawaii) built in 1882, restoration began in 1969
• Had electricity, 1886, before the White House in Washington, DC
• Cultural epicenter of the native Hawaiian people
• Average of 200,000 visitors annually
• 7,024 school children from Hawaii, continental United States,
Japan and Hong Kong visited in 2017
• 150 volunteers assist the Guest Services, Special Events,
Administrative, Curatorial and Education departments annually
• Oversees a little over 5,000 objects from the Kingdom of Hawaii
• $2.9M annual budget approved for FY2018-19
10. GRANT APPLICATION ELEMENTS
I. Organization/Project Description WHO? And WHERE?
Mission, Attendance, Audience, Collection, History, Geography
II. Goals and Objectives WHY?
Tell us the goals of the project and how they align with your mission, describe
the activities you will undertake, indicate the population served.
III. Desired Outcome of Project Success WHY?
Please tell us in your own words what this project intends to accomplish.
Define the need in the community. When applicable, please present
data/evidence that documents the significance of the issue.
IV. Project Description and Workplan WHAT and HOW?
Specify the resources (personnel, partnerships, funding, time, etc.) that will be
used, provide a timeline of events as appropriate.
V. Evaluation HOW?
How will you define programmatic success? Describe the evaluation
process(es) or method(s) you will use to measure your success.(i.e., pre and
post surveys, annual polling, focus groups, etc.).
13. Coming For Land Gallery Rotation
Summary of Project Description:
WHAT? The Marvelous Museum requests $20,000 from The
Most Fabulous Foundation to support the physical adaptation of
the “Coming For Land” section in the Gallery of California History.
This section highlights the stories of Californians involved in the
agricultural transformation that occurred between 1848 and the
1920s when the state's population grew from 380,000 in 1860 to
almost 3.5 million in 1920. In it, the Museum discusses both the
agricultural lives of people who lived on Ranchos in Southern
California, as well as the State sanctioned wars of extermination
of Native Californians, and the people who were losing their land
(and their lives) at that time. This section focuses on issues of
land ownership and use, the effects of agricultural practices from
the times of Native People through the 1920s, and the
foundations of the agricultural industry in California.
14. WHY?
Goal:
To use collections to curate an experience in the
Coming For Land section of the Gallery of
California History which catalyzes dialogue on the
California issues highlighted in this section,
inspiring action for the state’s future that is
grounded in an understanding of our history and
heritage.
16. Measurable Objectives
Objective OMCA will complete the physical rotation of the Coming
For Land section both for conservation and reinterpretation.
Objective OMCA curators will work with the Native Advisory
Council to tell a more comprehensive story of the California Native
experience of the mid-1800s.
Action (Verb), Units (How Many?), Population, Description
Sample: Build – Gallery Rotation – Native History
Sample: Partner – 10 – Native Californians – Contemporary Stories
Sample: Serve – 500 – school children- school tours
17. Ariel’s 10 Writing Tips
(HANDOUT)
1. Vary your sentence length
2. Say your sentences to yourself out loud—if you trip over it, you need
to rewrite it
3. Vary the first words of your sentences.
4. Use active verbs
5. Count your prepositional phrases—cut them out as much as possible.
6. Choose a compelling thesis statement and move it to either the
beginning or the end of the paragraph.
7. Circle all the 2 and 3 letter words—make sure you aren’t over-using
one or two of them. Try cutting them out if you can.
8. Use interesting words.
9. Find a Style Manual you like and use it when you have grammar
questions.
10. Read award-winning fiction.
23. GRANT APPLICATION ELEMENTS
I. Organization/Project Description WHO? And WHERE?
Mission, Attendance, Audience, Collection, History, Geography
II. Goals and Objectives WHY?
Tell us the goals of the project and how they align with your mission,
describe the activities you will undertake, indicate the population
served.
III. Project Description and Workplan WHAT and HOW?
Specify the resources (personnel, partnerships, funding, time, etc.)
that will be used, provide a timeline of events as appropriate.
IV. Evaluation HOW?
How will you define programmatic success? Describe the evaluation
process(es) or method(s) you will use to measure your success.(i.e.,
pre and post surveys, annual polling, focus groups, etc.).
Slide 1: Introduction to the Topic: This morning we will outline and write a one page grant application together. This is a basic overview of grant proposal basics. We will be doing writing exercises that will help you get more comfortable with writing a grant application for your institution.
Self Intro: 11 Years at OMCA as primary grantwriter working with Project Directors, MFA in Creative Writing with 4 years of experience teaching Essay Composition. This is an argument essay.
Pomai Intro
Slide 2: Introductions—Why are you here? What do you want to get out of this morning?
Slide 3 Outcomes for our morning together
Slide 4: Papel Picado: 3 Minute Guided Meditation.
Slide 5: Child and Woman making art: 3 Minute Writing Exercise—(freewriting) Use the next 3 minutes to write about what you think is the most compelling part of what you do, and what your museum does. JUST WRITE.
Slide 6: Peace Sign. Step One is to collect what you will NEED to know before you write any grant proposal: First, know your Museum’s mission. Write down your mission. Look at the verbs (inspire), the implied community served (Californians), and any activity implied (creating a better future). When you are applying for funding, see if it aligns with the funding organization’s mission. Don’t apply to an organization that doesn’t have a good mission fit. Any project I’m writing about needs to align with both of these missions.
Slide 7: Iolani Palace Mission
Slide 8: You need to Know Your Facts –these are often what make your organization competitive
Slide 9: Iolani Palace Facts
Slide 10: Basic Elements of a Proposal. This is how you will structure your argument. This is a Who, What, Why, Where and How Essay.
Slide 11: Iolani Palace Outside: Writing Exercise—Think of a project you want to write about that really aligns with your mission. Choose a Title. Use the next 5 minutes to answer Who What Why Where and How. Feel free to write it as a list. You are giving yourself an outline for the rest of your writing. Concentrate on the Facts.
Slide 12: Big and Small: What this slide shows is a section of our history gallery where OMCA shows something really big (a wagon) and lots of things that are really small (so you have to use a microscope to see them). Writing Exercise—Use the next 3 minutes to answer focus on what the project will be, from the overview to the detail. Use Full Sentences.
Connect the big goal of the project to your mission (Big overarching perspective) AND describe the activities you will undertake (small, detailed perspective). These project details can also include academic writing and research, historical impact statements, etc. Next Slide is a brief example…
Slide 13 Summary Example
Writing Tip: Paragraphs are 3-4 sentences. Don’t worry if they are repeating what you said before. Don’t worry about spelling or grammar. JUST WRITE but write in 3 or 4 sentences at a time. One idea, skip down, then next idea.
Slide 14: Goal and Objectives Example. Your Goal—Why—lets the funder know how your project matches with both your mission AND their mission and their goals.
Slide 15: Portrait Wall: Writing Exercise. Spend 5 minutes to define your Goal and choose Two Measurable Objectives. Make your goal have an impact on your community/visitors (not easy to measure) and make your objectives what you know you can accomplish to meet this goal.
Slide 16: Objectives Explanation—what will their money do for you?
Slide 17: Writing Tips Handout: Writing Exercise—5 Minutes--Use the Writing Tips on what you’ve written so far. Brief explanation of Active Verbs, Prepositional Phrases, and Thesis statements.
The Style Manual I like is the by Diana Hacker. You can find it in a lot of used book stores or online: https://books.google.com/books/about/A_Pocket_Style_Manual.html?id=XPlsOdSN-q4C&source=kp_cover&hl=en
Slide 18: Break—move your body
Slide 19: Review of Morning
Slide 20 Stairwell: Post Break. 3 Minute Meditation.
Slide 21: Visitor Feedback helps you justify your mission and your project goal. It also can be used as part of your evaluation measurements. You need to think about it as you determine your goals and objectives.
How do you collect visitor feedback at your Museum?
Slide 22: Evaluation 3 Minute Writing Exercise-- Foundations look out for different kinds of evaluation measurements and data. Your organization needs to decide what it can realistically measure and be consistent. Go back to your Project Objectives and if needed, rewrite them with an evaluation measurement in mind.
Slide 23: Grant Application Elements: 10 minutes. Go back to your writing and rewrite what you have for feedback. Mission Statement. Facts of your Museum. Goals and Objectives. Project Details. Evaluation
Slide 24: Edit someone else’s work, receive feedback. Pomai will lead
Slide 25: 3 Minute Guided Meditation/Thoughtful contemplation and letting go.