Presenter(s): Frances N. Phillips, Program Director, Arts and The Creative Work Fund, Walter and Elise Haas Fund Moderator: Ariel Weintraub, Institutional Giving Manager, Oakland Museum of California More and more, museums need all of their staff members to be part of fundraising efforts. This practicum explains the basics of articulating need, goals, objectives, and evaluation, while providing instruction on how to approach funders. Through an active writing session, participants will learn the fundamentals of preparing proposals that will help you win those big grants for your institution! Whether you are in a curatorial, programming, collections, executive, or development position, writing practice can be a benefit to all of us.

1. Grantwriting for All of Us!
Ariel Weintraub
Institutional Giving Manager, Oakland Museum of California
and
Frances Phillips, Arts Program Officer, Walter and Elise Haas
Fund

4. GRANT APPLICATION ELEMENTS
I. Organization Description
WHO? And WHERE?
(Mission, Attendance, Audience, Collection,
History, Geography)
II. Statement of Need
WHY?
III. Program Goals and Objectives
WHAT?
IV. Project Description and Workplan
HOW?
V. Evaluation
HOW WILL YOU PROVE YOUR SUCCESS?

5. Mission: The Oakland Museum of California
inspires all Californians to create a more
vibrant future for themselves and their
communities.

6. Needs, Goals, Objectives, Evaluation
Need
Statement
Goals-Broad
Aspirations
Objectives--
Measurable
Intentions--How
many? How much?
Evaluation/
Measurement
(Directly related
to Objectives)
Our city has
seen rapid
growth in a
younger (age
18-35)
population
from India.
Serve a broad
cross-section
of the local
population.
Museum audience
data will reflect a
10% increase in
audience members
(18-35 year range).
The museum
collects audience
data based on age
group at the
ticketing desk.
New
community
members are
not part of
our current
audience.
Develop
lasting
relationships
with new
audience
members.
Audience data will
show at least 10%
increases in
members of Indian
heritage.
The museum
conducts in-
person surveys
quarterly with
optional questions
about ethnicity.

7. Time to write! Choose a chair and desk that are
comfortable for you.

8. Goal:
• Objective: • Objective:

9. Nancy Hom. A Journey of Transformation. 2014

10. A PROJECT DESCRIPTION gives the
FUNDER an idea of how their money will
be spent.
Pacific Worlds will be presented in OMCA’s primary
temporary exhibit space, the Great Hall, with an
introductory section and six themed areas, all drawing
upon the Museum’s significant Oceania collections. These
objects are remarkable examples of indigenous design and
craftsmanship. The exhibition will feature, among many
other artifacts, tapa cloths from different Pacific Islander
communities as well as Maori ceremonial feather cloaks
from the Museum’s Pacific collections. Visitors will also see
a Tobi Island (Palau) tortoise shell top hat that combines a
Western style of clothing with native materials and creative
traditions.

11. Necklace (waseisei), made by Tongan or Samoan crafters in Fiji, Melanesia, collected 1880s.

12. Days of the Dead Celebration

13. Ariel’s 10 Writing Tips
(HANDOUT)
1. Vary your sentence length
2. Say your sentences to yourself out loud—if you wouldn’t say it, you
probably wouldn’t write it.
3. Vary the first words of your sentences.
4. Use active verbs
5. Count your prepositional phrases—cut them out as much as possible.
6. Choose a compelling thesis statement and move it to either the
beginning or the end of the paragraph.
7. Circle all the 2 and 3 letter words—make sure you aren’t over-using
one or two of them. Try cutting them out if you can.
8. Use interesting words.
9. Find a Style Manual you like and use it when you have grammar
questions.
10. Read award-winning fiction.

14. Evaluation
• Measurement of
Objective
• Measurement of
Objective

15. www.museumca.org
Please Visit Us!