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Local Culture,
Popular Culture,
  and Cultural
  Landscapes
     Chapter 4
Cultural Systems
• What we eat, when we eat and how we eat is an
  example of cultural differences
   – Some Asian cultures eat with the right hand, East Asian
     cultures use chopsticks, Western cultures use knife, fork
     and a spoon.
   – Certain foods are considered delicacies by some cultures,
     unclean and unfit for consumption by others. E.g. shrimp,
     snails, worms, insects, etc.
• Voice-tone and level are very culturally specific.
• Body gestures-Japanese bowing, Western shaking
  hands, tipping of the hat
• Various marriage customs-intermarriage is accepted
  in some societies, but not others
• Chapulines (grasshoppers) in the Market in Oaxaca, Mexico
• Habit-a repetitive act
  by an individual.
• Custom-when an
  entire group does it.
• Tradition-the same as
  a custom-the term
  implies longevity.
• Folk culture-the
  enduring, traditional
  practices of a people.
• Popular culture-the
  rapidly changing
  tastes and customs of
  a group.
Folk or Local Culture:
  A group of people in a
  particular place who see
  themselves as a
  collective or a
  community, who share
  experiences, customs,
  and traits, and who work
  to preserve those traits
  and customs in order to
  claim uniqueness and to
  distinguish themselves
  from others.
Hutterite Colonies
                      in North America




The Hutterites
are an example
of a local culture.
Why are
Hutterite
colonies
located
where
they are?
Popular Culture:
 A wide-ranging group of
 heterogeneous people,
 who stretch across
 identities and across the
 world, and who embrace
 cultural traits such as
 music, dance, clothing,
 and food preference that
 change frequently and
 are ubiquitous on the
 cultural landscape.

                             Madonna wearing a red
                             string Kabbalah bracelet.
• Kenya and India-
  November is the most
  popular month for
  weddings.
• Wedding day, the
  Maasai bride is led to
  her new home by her
  family where she is
  given a new name. The
  Indian couple have Sikh
  ceremony at 7 am and a
  Hindu wedding at 11:30
  am
• Gifts-Kenya-cattle, India
  statues of Ganesha, a
  elephant-headed deity
  to bring luck
How do cultural traits diffuse?

     Hearth: the point of origin
     of a cultural trait.

     Contagious diffusion

     Hierarchical diffusion
Local cultures are sustained by maintaining
                  customs.
Custom:
a practice that a group of people routinely follows.
Material and Nonmaterial Culture
   Material Culture
 The things a group of
people construct, such as
  art, houses, clothing,
sports, dance, and food.

 Nonmaterial Culture
The beliefs, practices,
aesthetics, and values of
   a group of people.
   Examples-religion,
 language, traditions &
        customs
Local Cultures often have two goals:
1. keeping other cultures out to avoid assimilation. (ie.
create a boundary around itself)
2. keeping their own culture in. (ie. avoid cultural
appropriation-the adoption of customs by other cultures)
What role does place play in maintaining
                 customs?
By defining a place (a town or a neighborhood) or a
  space for a short amount of time (an annual
  festival) as representing a culture and its values,
  members of a local culture can maintain (or
  reestablish) its customs and reinforce its beliefs.
Rural Local Cultures
• Migration into rural
  areas is less frequent.
• Can better separate their
  culture from others and
  from popular culture.
  (Amish, Mennonites,
  Hutterites & Mormons
  have done this
• Can define their own
  space.
• Daily life my be defined
  by a shared economic
  activity.
Makah (Neah Bay, Washington)
Why did the Makah reinstate the whale hunt?
 To reinvigorate the local culture.
Little Sweden, USA (Lindsborg, KS)
Why did the residents of
 Lindsborg define it as a
 Swedish place?
  Neolocalism: seeking
  out the regional culture
  and reinvigorating it in
  response to the
  uncertainty of the
  modern world.
Urban Local Cultures
• Can create ethnic
  neighborhoods within
  cities.
• Creates a space to practice
  customs.
• Can cluster businesses,
  houses of worship, schools
  to support local culture.
• Migration into ethnic
  neighborhoods can quickly
  change an ethnic
  neighborhood.
ie: Williamsburg, NY, North End
    (Boston), MA
NYC Marathon Runners in Williamsburg, (Brooklyn), NY
Commodification
How are aspects of local culture (material, non-
        material, place) commodified?
           what is commodified?
            who commodifies it?
Authenticity
Claims of authenticity
  abound – how do
  consumers determine
  what experience/place is
  “authentic” and what is
  not?
Irish Pub Company Pubs
Irish Pub Company and Guinness Brewing Company
created 5 models of pubs and export them around the
                       world.
Little Bridge Pub in Dingle, Ireland (not an Irish Pub
Company Pub)

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Culture 1

  • 1. Local Culture, Popular Culture, and Cultural Landscapes Chapter 4
  • 2. Cultural Systems • What we eat, when we eat and how we eat is an example of cultural differences – Some Asian cultures eat with the right hand, East Asian cultures use chopsticks, Western cultures use knife, fork and a spoon. – Certain foods are considered delicacies by some cultures, unclean and unfit for consumption by others. E.g. shrimp, snails, worms, insects, etc. • Voice-tone and level are very culturally specific. • Body gestures-Japanese bowing, Western shaking hands, tipping of the hat • Various marriage customs-intermarriage is accepted in some societies, but not others
  • 3. • Chapulines (grasshoppers) in the Market in Oaxaca, Mexico
  • 4. • Habit-a repetitive act by an individual. • Custom-when an entire group does it. • Tradition-the same as a custom-the term implies longevity. • Folk culture-the enduring, traditional practices of a people. • Popular culture-the rapidly changing tastes and customs of a group.
  • 5.
  • 6. Folk or Local Culture: A group of people in a particular place who see themselves as a collective or a community, who share experiences, customs, and traits, and who work to preserve those traits and customs in order to claim uniqueness and to distinguish themselves from others.
  • 7. Hutterite Colonies in North America The Hutterites are an example of a local culture.
  • 9. Popular Culture: A wide-ranging group of heterogeneous people, who stretch across identities and across the world, and who embrace cultural traits such as music, dance, clothing, and food preference that change frequently and are ubiquitous on the cultural landscape. Madonna wearing a red string Kabbalah bracelet.
  • 10. • Kenya and India- November is the most popular month for weddings. • Wedding day, the Maasai bride is led to her new home by her family where she is given a new name. The Indian couple have Sikh ceremony at 7 am and a Hindu wedding at 11:30 am • Gifts-Kenya-cattle, India statues of Ganesha, a elephant-headed deity to bring luck
  • 11. How do cultural traits diffuse? Hearth: the point of origin of a cultural trait. Contagious diffusion Hierarchical diffusion
  • 12. Local cultures are sustained by maintaining customs. Custom: a practice that a group of people routinely follows.
  • 13. Material and Nonmaterial Culture Material Culture The things a group of people construct, such as art, houses, clothing, sports, dance, and food. Nonmaterial Culture The beliefs, practices, aesthetics, and values of a group of people. Examples-religion, language, traditions & customs
  • 14. Local Cultures often have two goals: 1. keeping other cultures out to avoid assimilation. (ie. create a boundary around itself) 2. keeping their own culture in. (ie. avoid cultural appropriation-the adoption of customs by other cultures)
  • 15. What role does place play in maintaining customs? By defining a place (a town or a neighborhood) or a space for a short amount of time (an annual festival) as representing a culture and its values, members of a local culture can maintain (or reestablish) its customs and reinforce its beliefs.
  • 16. Rural Local Cultures • Migration into rural areas is less frequent. • Can better separate their culture from others and from popular culture. (Amish, Mennonites, Hutterites & Mormons have done this • Can define their own space. • Daily life my be defined by a shared economic activity.
  • 17. Makah (Neah Bay, Washington) Why did the Makah reinstate the whale hunt? To reinvigorate the local culture.
  • 18. Little Sweden, USA (Lindsborg, KS) Why did the residents of Lindsborg define it as a Swedish place? Neolocalism: seeking out the regional culture and reinvigorating it in response to the uncertainty of the modern world.
  • 19. Urban Local Cultures • Can create ethnic neighborhoods within cities. • Creates a space to practice customs. • Can cluster businesses, houses of worship, schools to support local culture. • Migration into ethnic neighborhoods can quickly change an ethnic neighborhood. ie: Williamsburg, NY, North End (Boston), MA
  • 20. NYC Marathon Runners in Williamsburg, (Brooklyn), NY
  • 21.
  • 22. Commodification How are aspects of local culture (material, non- material, place) commodified? what is commodified? who commodifies it?
  • 23. Authenticity Claims of authenticity abound – how do consumers determine what experience/place is “authentic” and what is not?
  • 24. Irish Pub Company Pubs Irish Pub Company and Guinness Brewing Company created 5 models of pubs and export them around the world.
  • 25. Little Bridge Pub in Dingle, Ireland (not an Irish Pub Company Pub)