Internationale kampagner vedr. arkiv


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Oplæg ved workshop om Arkivkampagner i Oslo 5-6 september 2011 - international inspiration

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Internationale kampagner vedr. arkiv

  1. 1. International Inspiration Bente Jensen Aalborg Stadsarkiv Danmark Arkivdage Arkivmåneder Arkiv kampagner Oslo 2011
  2. 2. Struktur: Koordination og organisation Mål og målgruppe Indhold og Medier Resultat opsummering,: hvad kan vi bruge i en nordisk eller national sammenhæng ?
  3. 3. Eksempler: UK: Archives Arwareness campaign Irland: Archives awareness campaign USA: Archives Month / I found in the archives! Campaign ICA: International Archives Day 6. juni Holland: Archief Brand
  4. 4. UK: Archives awareness campaign <ul><li>Archive Awareness Campaign (AAC) was originally designed to address the issues of under representation of UK archives, especially in comparison with the museum, gallery and library sectors. </li></ul><ul><li>The campaign began with Archive Awareness Month in September 2003 and is a celebration of archives in the UK and Ireland. </li></ul><ul><li>Since then, the annual campaign theme takes place over a longer period throughout the autumn and winter. Special events, workshops and exhibitions go on right across the country for all to enjoy. </li></ul>
  5. 5. Koordination og organisation
  6. 6. Organisation og koordination <ul><li>The Archive Awareness Campaign (AAC) is spearheaded by the Archives & Records Association (ARA) and funded by The National Archives and the Museums, Libraries and Archives Council </li></ul><ul><li>Archive Awareness Campaign is an ongoing celebration of all kinds of fascinating archive treasures. It celebrates and promotes local and national archives. Throughout the year archives across the country open their doors to showcase history, hold open days present workshops to help the public discover a piece of their own history. </li></ul>
  7. 7. Organisation og koordination <ul><li>The AAC Team Throughout the year, the team supports organisations with their events and activities by generating publicity in the local media and press-the aim is to highlight the practical worth of archives. </li></ul><ul><li>The team coordinates the annual campaign theme with a launch in the autumn-this usually runs through until the following spring.We also produce postcards in conjunction with this. Images for the postcards are supplied to us from archives and other collections. These are distributed to archives, museums, galleries, exhibitions and conferences and given to the public at The National Archives. Other promotional material produced by the team include posters and balloons. </li></ul>
  8. 8. Mål og målgruppe <ul><li>Aims, Audiences, Messages </li></ul><ul><li>Our aim is to encourage participation in archive events; increase awareness and the use of archives among existing, new and different users. </li></ul><ul><li>What AAC says about archives? </li></ul><ul><li>Archives are relevant to you, they are accessible and fun! They are a window into the past. They contain unique resources covering every aspect of our history its interests, its business life and its creativity. They bring history to life through documents, photographs, maps and treasures and AAC invites you celebrate our rich heritage. </li></ul><ul><li>AAC aims to reach out to the under-24s, university students, black and ethnic minority groups as well as new and non-traditional users </li></ul>
  9. 9. Archives Awarenes Campaign – tema 2011 The Archive Awareness Campaign unveils its Culture and Diversity theme today, inviting the public to celebrate culture, diversity, the arts and creativity. The Campaign is honouring local artists who have made an impact on the history of our communities, and also brings to light stories and artefacts from the places, people and cultures that make up the UK today. Falder sammen med fejringen af ”Festival of Britain” Lanceret i pressemeddelelse 7. august 2011
  10. 10. Tidligere temaer <ul><li>2010 Discovery: Archives in Science, Technology & Medicine celebrated the stories behind some of the most ground breaking inventions from the 19th century and the men and women who made contributions to the field. From inventors to industrialists, engineers to local heroes and mavericks, there have been many who influenced the course of history in Britain and changed the way we see the world. </li></ul><ul><li>Take Flight: 2009 chosen to reflect anniversaries in 2009 which centred on flights and movements. </li></ul><ul><li>Take Your Place in History: 2008 with the emphasis on community archive and the records of black and minority ethnic communities. The campaign showed how different groups have worked to bring about change and raise awareness about social issues amongst decision makers and opinion informers. </li></ul>
  11. 11. Tidligere temaer <ul><li>Freedom and Liberty Campaign: 2007 chosen to link with the bicentenary of the Parliamentary abolition of the Trans-Atlantic slave trade but also to highlight wider historical struggles for freedom and citizenship from Suffragettes to Chartists </li></ul><ul><li>Wood you believe it?! 2006 Events examined local and community history, urban and rural. As the theme suggested, it happened at archives and record offices all over the country. </li></ul><ul><li>Victorian Voices: 2005 focussed on a nationwide short story competition which took place in October of that year. Over 40 schools took part in AACs short story competition, Victorian Voices . Approximately 1000 children looked at and, were inspired by, Victorian archive material. </li></ul><ul><li>Routes to Roots: 2004 Archive Awareness Campaign got involved in the new BBC Family History series, Who Do You Think You Are? </li></ul>
  12. 12. For arkiver
  13. 13. For arkiver
  14. 15. For ???
  15. 17. <ul><li>Irland </li></ul><ul><li>25. august til slutningen af september 2011 </li></ul>
  16. 18. Koordination og organisation <ul><li>Society of Archivists in Ireland plus de samme som i England </li></ul><ul><li>Kortere kampagne </li></ul>
  17. 22. Usa <ul><li>Archives Month 2006 -> </li></ul><ul><li>- I found in the archives ( 2010/2011 -års kampagne i anledning af SAAs 75 år) </li></ul>
  18. 23. Arrangør og mål <ul><li>American Archives Month: The Power of Collaboration </li></ul><ul><li>En måned focus </li></ul><ul><li>Mål :an opportunity to raise awareness about the value of archives and archivists. </li></ul><ul><li>Organisation: SAA Society of American Archivists </li></ul>
  19. 27. I found in the archives <ul><li>We ask all SAA members to join in a common effort in launching I Found It In The Archives!, reaching out to individuals who have found their records, families, heritage, and treasures through our collections. Ask your users, your friends, and people you've never met to share their stories of discovery. S </li></ul><ul><li>et up a contest, select the best entries, and allow others in the online world to vote for their favorites. Your winner will join others in what will be a national competition next year. I Found It In The Archives! will culminate in August 2011 with a celebration of the people we serve, the history we preserve, and the significant contributions of archivists as we mark the milestone of SAA's 75th Anniversary. </li></ul><ul><li>What is the goal of our initiative? Public awareness. And building a greater understanding of who archivists are and what archivists do . </li></ul>
  20. 28. I found it in the archives ! <ul><li>Kit til archiverne </li></ul>
  21. 32. Through the International Archives Day, we can : <ul><li>Raise awareness among the public of the importance of records and archives, in order to make it understood that records and archives provide the foundation for their rights and identity; </li></ul><ul><li>Raise the awareness of senior decision makers of the benefits of records management for good governance and development; </li></ul><ul><li>Raise the public, private and public sectors' awareness of the necessity of preserving archives for the long-term, and of providing access to them; </li></ul><ul><li>Promote and bring to the attention of the larger public unique, extraordinary and rare documents preserved in archival institutions; </li></ul><ul><li>Improve the image of records and archives and enhance their visibility globally. </li></ul>
  22. 35. Archivo de la Corona de Aragón Jornada de puertas abiertas. Visita guiada: 10:00, 11:30 y 15:30 h. ( Ver condiciones de inscripción en programa adjunto ) De 10:00. a 14:30 h. Archivo General de Simancas Jornada de puertas abiertas. De 10:00 a 19:30 h. Visita guiada de 90 minutos. Grupos no superiores a 20 personas. Concierto del coro gospel &quot; Good News&quot; a las 21:00 h. Entrada libre hasta completar aforo. ( Ver condiciones de inscripción en programa adjunto ) Archivo General de Indias Jornada de puertas abiertas.Visita guiada: 12:00 y 13:00 h. Archivo General de la Administración y CIDA (Centro de Información Documental de Archivos) Jornada de puertas abiertas en colaboración con los archivos de Alcalá de Henares: 12:00 h. ( Ver condiciones de inscripción programa adjunto ) Archivo Histórico Nacional Jornadas de puertas abiertas. Visita guiada: 10:00 y 12:00 h. Archivo Histórico Provincial de Álava Jornada de puertas abiertas. Visita guiada de una hora de duración: 10:30, 11:45 y 13:00 h. Grupos no superiores a 30 personas. En caso de desear visita guiada en euskera, solicitar con 24 horas de antelación. Centro Documental de la Memoria Histórica Jornada de puertas abiertas. De 12:00 a 20:00 h. Visita guiada de 2 horas y media de duración: 10:00 y 12:00 h. Grupos no superiores a 15 personas. Curso a usuarios del centro. 10:00 h. ( Ver condiciones de inscripción en programa adjunto ) Sección Nobleza del Archivo Histórico Nacional Jornada de puertas abiertas. Visita guiada: 10:00 h. (edificio y depósitos) 11:30 h.(taller de restauración) y 13:00 h. (fondos documentales). ( Ver condiciones de inscripción en programa adjunto )
  23. 38. Holland <ul><li>Branding kampagne </li></ul>
  24. 40. Regionale kampagner
  25. 41. ?????? <ul><li>Mål: Advocacy eller /og outreach </li></ul><ul><li>Arkiv eller historie ? </li></ul><ul><li>For hvem: for arkiverne eller offentligheden </li></ul><ul><li>Udpegning af særlige målgrupper/segementer? </li></ul>
  26. 43. målgruppe <ul><li>For hvem: for arkiverne og/eller offentligheden </li></ul><ul><li>Udpegning af særlige målgrupper/segementer? </li></ul>
  27. 44. ?????? <ul><li>Midler: </li></ul><ul><li>Lokkemidler: konkurrencer, priser (som i USA) </li></ul><ul><li>Bruger / arkivinddragelse – hvordan: </li></ul><ul><li>www2.0 </li></ul>
  28. 45. Strategisk brug af platforme <ul><li>Web </li></ul><ul><li>I arkivet </li></ul><ul><li>I byrummet </li></ul><ul><li>Hos samarbejdsparter </li></ul>
  29. 46. Tak