This document summarizes the early results of a practitioners survey on social media conducted in Hawaii. It provides information about the respondents such as years of experience in the field, education level, employment status, time spent on social media for work, top platforms used, average salaries and hourly rates, billing methods, and perceptions of compensation and client understanding of social media. The full results of the survey will be posted in August on the website provided after the close of the survey.

1. Social Media
Practitioners Survey
Early Results: 20 July 2011

2. The Early Snapshot
• 78 Responses
• 40 from Hawaii-based practitioners
• Not all questions were answered
• Full results will be posted at smchawaii.org
in August after the close of the survey.
www.smchawaii.org

3. About the Respondents
Years in the Profession
0 10 20 30 40
< 1 yr 12
1 -3 yrs 39
3-4 yrs 15
5+ yrs 9
Total Responses: 75
www.smchawaii.org

4. About the Respondents
Highest Level of Education
0 13 25 38 50
HS Diploma 14
College Degree 49
Post Grad Degree 11
Total Responses: 74
www.smchawaii.org

5. About the Job
Self-Employed or Employee?
0 15 30 45 60
Self-Employed 51
Employee 24
Total Responses: 75
www.smchawaii.org

6. About the Activity
Employee: % Time on Social Media
0 3 5 8 10
25% or less 10
About 50% 5
Full Time 9
Total Responses: 24
www.smchawaii.org

7. About the Activity
Top 6 Platforms Used for Clients/Employer
0 25 50 75 100
Twitter 74
Facebook 99
YouTube 85
Blog 80
LinkedIn 76
Flickr 53
% of respondents using each platform
www.smchawaii.org

8. About the Money
Employee: Average Annual Salary
0 2 5 7 9
Less than $25K 2
$25K - 49K 6
$50K - $74K 9
$75K - $99K 2
More than $100K 5
Total Responses: 24
www.smchawaii.org

9. About the Money
Self-Employed: Average Hourly Rates
0 5 10 15 20
Less than $25/hr 3
$25K - $49/hr 10
$50K - $74/hr 6
$75K - $99/hr 12
$100 - $149/hr 16
$150/hr or more 2
Total Responses: 49
www.smchawaii.org

10. About the Activity
Self-Employed: How do you charge?
0 8 15 23 30
Hourly 9
By the Project 20
Retainer 10
All of the Above 26
Total Responses: 65
www.smchawaii.org

11. About the Money
How well are you paid?
0 10 20 30 40
Underpaid 39
Fairly Paid 34
Overpaid
Total Responses: 73
www.smchawaii.org

12. About the Activity
Do clients/employers get it? (Social Media)
0 13 25 38 50
Barely gets it 31
Mostly gets it 42
Really gets it! 2
www.smchawaii.org

13. Thanks for getting it!
Photo Credit: Thank You, by RobeRt Vega on Flickr
http://www.flickr.com/photos/yugen/2472365952/
www.smchawaii.org