Roxanne Darling gave a presentation to the Social Media Club Hawaii on March 7, 2009 about how the social web is changing everything. She discussed how customers control brands, others are talking about businesses online whether they know it or not, listening is more important than shouting on the social web, building an email list, participating on social media, whether websites are too focused on aesthetics, and how search is replacing home pages. She provided her contact information at the end.
A brief look at some of the most recent projects I have contributed to or led in Studio 1 at OTJ Architects. Also included are some images of projects completed firm-wide.
A brief look at some of the most recent projects I have contributed to or led in Studio 1 at OTJ Architects. Also included are some images of projects completed firm-wide.
Numerous presenters at the Social Media Club of Hawaii shared their ideas on "what if" we connected the community, the businesses, and the tourism agencies suing social media to support and grow our visitors. I was the moderator and seeded the discussion with a few ideas of my own. Get links to the broadcast, the tweetstream, and the presenters here on my blog: http://www.barefeetstudios.com/2012/10/26/social-media-and-tourism-lets-talk-together/
This presentation was for the <a>Hawaii Court Reporters and Captioners Association</a>. These are the fine folks who work in the courtroom transcribing the proceedings, in lawyer offices taking depositions, and providing captioning for the hearing-impaired. Where would be without them?!
Please visit <a> www.barefeetstudios.com</a> for all the links and additional notes for this presentation.
Aloha! Roxanne
This was a short introduction to social media use for nonprofits, presented at the Bootcamp for Board Members Conference and hosted by the Hawaii Community Convention. Presenter is Roxanne Darling of BareFeetStudios.com.
This was presented in a talk I gave to Sales & Marketing Executives in Honolulu, HI. The topic was "Using Social Media to Differentiate." Visit our web site to get all the links and the full presentation - just search for "differentiate" at www.barefeetstudios.com.
This is a brief talk I gave to the Hawaii Restaurant Association that lays out the general scope of how things work on the social web, how businesses may be missing out, and how to get started in the conversations about and with your brand.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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The Social Web is Changing "Everything"
1. Social Media Club Hawaii • Honolulu • 6 March 2009
How the Social Web
is Changing “Everything”
by
Roxanne Darling
barefeetstudios.com
beachwalks.tv
podcamphawaii.com
twitter.com/roxannedarling
Saturday, March 7, 2009
2. Social Media Club Hawaii • Honolulu • 6 March 2009
Customers hold the keys to your brand.
Saturday, March 7, 2009
3. Social Media Club Hawaii • Honolulu • 6 March 2009
While you are busy in your business...
others are talking about you.
Saturday, March 7, 2009
4. Social Media Club Hawaii • Honolulu • 6 March 2009
Shouting
is
so last century.
Saturday, March 7, 2009
5. Social Media Club Hawaii • Honolulu • 6 March 2009
Listening
is
the secret
sauce on the
social web.
Saturday, March 7, 2009
6. Social Media Club Hawaii • Honolulu • 6 March 2009
Build your list.
Saturday, March 7, 2009
7. Social Media Club Hawaii • Honolulu • 6 March 2009
Get out and participate.
Saturday, March 7, 2009
8. Social Media Club Hawaii • Honolulu • 6 March 2009
What’s New?
Saturday, March 7, 2009
9. Social Media Club Hawaii • Honolulu • 6 March 2009
Is your website too pretty?
Saturday, March 7, 2009
10. Social Media Club Hawaii • Honolulu • 6 March 2009
Search is the new Home Page.
Saturday, March 7, 2009
11. 11
Social Media Club Hawaii • Honolulu • 6 March 2009
Roxanne Darling • Find Me Here:
barefeetstudios.com
beachwalks.tv
twitter.com/roxannedarling
roxanne@barefeetstudios.com
Think Green: please avoid printing this file and enjoy it on your computer instead!
Saturday, March 7, 2009
Editor's Notes
They are making their own media (“social media”) that incorporates the things they love and hate. Seth Godin’s Blog Direct From Consumer.
They are telling their friends on “social networks.”
The best way to control the brand is to be part of the conversation.
First: Find out what others are saying. Google yourself and your brand.
Set up Google Alerts to stay informed. Use search.twitter.com. Create tags and track them across social sites. #pch08 twitter and flickr.
Second: Stop shouting.
Interruption marketing and shouting, via banner ads, pre-roll video ads, popup ads, etc. create negative associations with you and your company.
Third: Listen
How and where do you listen? Have a blog, allow comments, respond to them.
Participate on Twitter, Facebook, LinkedIn, etc.
Your power comes from the community.
Build a network like The Reef.
Build your email list. Give people a way to interact with you.
Blog. Podcast. Use internet video (post messages and specials via viddler, etc.)
Tag your stuff. Ask for feedback. Dell: IdeaStorm.com = build the site then let users post suggestions, discuss them, then vote up or down. Free marketing R&D.
How do users find your new web content? Can they see the forest for all the trees, or do you rarely plant new trees?
Blogs automatically feature the newest content on the home page. And then categorize it for archiving and easy retrieval later.
100% Flash sites are dead. Too hard to update. Not search-friendly. Goes stale very quickly. Does not encourage organic exploration of your content. Does not allow users to share your content with others. Messy & Lively are More Important than pretty. Function is much more important than form. People are in a hurry and want to be in control.
External search via Google for deep inbound links. Alltop: twitter 25% of organic Google; 10X more than Facebook. unique, shortened URLs
Search engine built-in to your site for users. (Included with blog software.)