Every consulting firm has its own consulting DNA profile, but one of the questions you need to ask yourself is: Do I need really a brand for my project?

1. ASK YOUR QUESTION
SHOULD WE WORK WITH SMALL
CONSULTING FIRMS OR BLUE-
CHIP ONES?

2. It depends of what you need…

3. Every consulting firm has its
own consulting DNA profile…

4. There are many
parameters to
consider…
• Degree of specialization
• Hybrid vs. pure players
• Size & Geographic Footprint
• Ownership Structure
• Profile of Partners
• Delivery Model
• Etc.

5. One of the
questions you need
to ask yourself is…

6. Do I need really
a brand for this
projects?

7. Blue-chip consulting firms are
usually rather large, often with a
global footprint and a generalist
offering…

8. Which means they are pretty good for
projects that…
R Require lots of resources on a global scale
R Call for a high-level expertise across capabilities or
industries
R Have a high political value (such as board exposure)

9. And smaller
companies then ?

10. Boutique consulting firms are usually
more specialized. They have often more
seniority on the field and offer more
customized services…

11. Which means they are pretty good for
projects that…
R Require more customized hands-on services
R Call for a more confidential setting
R Have a high technical value

12. Just like every pot has its lid…
Every project has a set of consulting firms
that will get you the best impact.

13. Hélène Laffitte
Cofounder & CEO
• Consulting Sourcing Expert
• Author of Smart Consulting
Sourcing
• MBA Columbia Business School
Want to learn more?
Contact me & start creating
more value.
+1 (646) 477 5953
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CREDITS PHOTOS FROM UNSPLASH
Slide 1 – Alexis Fauvet
Slide 4 – Jon Tyson
Slide 6 – Nam Ahnt
Slide 8 - Ricky Kharawala
Slide 11 – MD Duran