7 minutes presentation by Christelle Deliens for Cleverwood's participation at the Devcom conference. More: http://bit.ly/devcom

1. CAS REEL N°

2. NESCAFE DOLCE GUSTO: Discover how a brand new product got 4.000 ambassadors in two months

3. Social Media presence to get the first ambassadors New product in Belgium Website delayed Very large traditional media campaign Seasonal Market

4. Facebook Presence Drive trafic to website Develop Brand Ambassadors Rise awareness ON + OFFLINE Sales Conversions

5. Engage conversation with fans Campagne Ads Contest

6. They become brand Ambassadors… Active Community Management

7. … and start prescribing your products to others

8. Results 4.000+ fans in less than 2 months 300+ unique page views/day Good visibility for a little media budget Reached the target Drive trafic to website  sales conversions Thousands of interactions

9. If you want to get in touch… www.cleverwood.be [email_address] Call Olivier Beaujean at +32 (0) 475 75 85 90 Cleverwood is a trademark of Fair Wood Ventures sprl/bvba Cleverwood is your New Media Consulting partner, providing expertise, knowledge and consulting services for Web, Mobile, Interactive Television and emerging channels.