6. Tomorrow You Will Lead the Tribe!
Only With Courage, A New Approach, Hard Work – and the Right Weapons!
7. Growing Awareness: Talent Matters Most
Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012
“People” Companies Outperform the Market Average
#Jobvite
8. Recruiting Delivers 40% More Profit Growth
Than Next Best HR Function
Source: Boston Consulting Group, “Realizing the Value of People Management; From Capability to Profitability”, August 2, 2012
#Jobvite
9. Recruiting will be one of the hot careers in
the next decade
• 14% Y/Y increase
• Most commonly advertised job title: Recruiting
Source: Wanted Technologies
#Jobvite
10. Why?
1.Business Need Skilled Talent More Than Ever
2.Talent Is Becoming Increasingly Scarce Worldwide
3.Talent Is Choosy, Savvy Consumer of Opportunities
The recruiters who transform themselves into
marketers become as important—if not more—
than any function.
#Jobvite
11. Jobs In Future Require Education
Source: Bureau of Labor Statistics
20%
22%
17%
18%
18%
12%
14%
Doctoral / professional degree
Master degree
Bachelor degree
Associate degree
Some college
High school
Less than high school
% Change Employment 2010- 2020
Source: Bureau of Labor Statistics
#Jobvite
12. Most Advertised Openings in U.S. Today:
All But Two Require College
1. Computer Occupations
2. Health Diagnosing and Treating Practitioners
3. Other Management Occupations (inc. HR)
4. Financial Specialists
5. Business Operations Specialists
6. Sales Representatives, Services
7. Engineers
8. Information and Record Clerks *
9. Advertising, Marketing, Promotions, PR, and Sales Managers
10. Supervisors of Sales Workers *
#Jobvite
Source: Brookings Institution
13. U.S. App Economy Jobs
before the
iPhone
0 current day
477k
Source: TechNet, The App Economy
Mobile Applications Engineer
iPhone Application Developer
Social Media Manager
User Experience Analyst
Android Developer
Virtualization Architect
Mobile Marketing Strategist
iPad Game Developer
API Platform Manager
15. Working Age Population Shrinking Worldwide
Source: Deloitte Research, UN Population Division (http://esa.un.org/unpp/)
#Jobvite
16. Creating A Serious Shortage
Source: Bureau of Labor Statistics, Current Population Survery
#Jobvite
17. Growing college completion
gap between
Source: New York Times, Stanford University
0%
20%
40%
60%
born 1979-82
born 1961-64
rich
poor
rich and poor:
#Jobvite13
18. Battle of the Brains
(US-based schools listed in blue)
Source: PR Newswire
#Jobvite
19. Battle of the Brains
(US-based schools listed in blue)
Source: PR Newswire
#Jobvite
20. STEM Growth Is Too Slow
11.5
10.6
9.3
8.1
8
4.5
4.5
Business
Social science
STEM
Education
Humanities/arts
Health
Other
Millions of grads by specialization CAGR, 2010-20
Source: McKinsey Global Institute
1.2
1.7
0.8
0.4
1.7
4.3
3.3
#Jobvite
21. Severe Shortage Of STEM Graduates In US
92
Parks, recreation
and fitness
’98-’08
%
Source: SunSentinel, 2012
STEM Jobs STEM Degrees
50,000 Shortage in
Florida Alone
64,000
14,855
#Jobvite
22. engineering
66%
doctorates 50%
plan to
stay
tech
45%
science
+doctoral
35%
degrees
Source: CNN Money
Immigration Debate In DC
• 764,321 foreign students enrolled in
U.S., up 5.7% in 2011
• U.S. world share dropped 25% to 18% -
now up to 21%
• H1B Visa capped at 85K (20K for those
with Advanced Degrees)
• Proposed Bill: Increase to 115K – 300K
• New Study: No shortage of STEM?!?
#Jobvite
23. Only 29% of Applies Come From College
Graduates; Only 13% STEM Graduates
Bachelor of Arts
10%
Bachelor of Science
10%
MBA
5%
Master of Science
3%
Master of Arts
1%
No Degree
71%
#Jobvite
25. Gen Y Dominates Workforce in 5 Years
0
25
50
75
100
125
150
175
200
225
1990 1995 2000 2005 2010 2015 2020 2025 2030
Pre-Boomers
Baby Boomers
Generation
Generation Y and beyond
SOURCE: U.S. Bureau of the Census, projections based on 2000 Census
populationage18-64(millions)
2011: The Baby Boomers
reached retirement age
2030: Gen X reaches
retirement age
2018: Gen Y makes
up half of the working
age population
Dan’s
Turn
26. Talent as a Consumer
One Size Does Not Fit All
Each generation approaches work differently, shaped by the economic,
social and political forces of their time.
Source: Manpower#Jobvite13
27. Talent as a Consumer: Layoffs Have Permanently Changed
The “Deal” Between Employers and Employee
1973 - 1975 1981 - 1982 1990 - 1991 2001 2007 - 2009
Employment
Productivity
-0.65 -0.53 -0.45 -0.27 -0.70
Source: US Bureau of Economic Analysis; McKinsey Global Institute
Breakdown of GDP decline during last five recessions
28. Fewer gold watches
Source: BLS, Fast Company
51
‘05
‘80
39
35 64 10in their job for>
% %
men yrsto
#Jobvite
30. Gen Y And Californians Changing Jobs Every
3 Years: That is 15-20 Jobs A Career
Source: www.fastcompany.com/magazine/162/average-time-spent-at-job-4-years
median tenure in current job:
U.S.4.4
yrs
Californians
...and Millennials
3.0yrs
31. of all new college grads believe that
self-employment is more secure than a full-time
job.
Source: Wall Street Journal, Gallup
32. Recruiting Is
Marketing
“The aim of marketing is to
know and understand the
customer so well that the
product or service fits him
and sells itself.”
Peter Drucker, management consultant,
educator, and author
#Jobvite
33. Recruiting Is Marketing:
The New Five P’s of Marketing
Product: Define Broadly Around Customer Experience
Price: Provide Competitive Value
Promotion: ROI-tracked Marketing Mix of Media, Content,
Message & Growing Brand
Placement: Many, Convenient and Inspiring Ways to Buy
Process: All Efforts Working As One Optimizing Funnel
#Jobvite
34. Recruiting Is Marketing
Product
Price
Promotion
Placement
Process
Old School
Feature-Focused Definition
(Conjoint Analysis)
Suggested Price Lists
• Retail chains
• Sales channels
• Catalogs
• Partners
Brand, Advertising (Radio, TV,
Print), Mail, Catalogs
Quarterly reports, post-
mortem, new version launches
Today: Optimization
Customer-Experience Focused
Definition
Freemium, performance-
based, loyalty programs
Customer experience within:
• Retail store
• E-commerce
• Free-trials
• Customer service
Brand, SEO, Search Engine
Marketing, Content, Social
media, CRM
Real-time, data-driven optimization
of “product-to-sale” funnel
Recruiting
Employee-experience
Focused Definition of role
Requirements, perks,
flexibility, benefits,
compensation
Candidate experience within:
• Job Boards
• Career Sites
• Apply Process
• Interview Process
Recruitment brand, culture,
on-line marketing mix for jobs
& careersite(s)
Real-time, data-driven
optimization of the
“opening-to-hire” funnel
35. Marketing Starts by Understanding Your Target
Like A Marketer Would: 80 Million Gen Y
Exercised vigorously in last 24 hours46%
Saw email usage drop in 201127%
Have a tattoo39%
Started a business on the side35%
Think helping the poor most important issue21%
#Jobvite
36. #1 and #2 Product & Pricing: Design Roles
for Their Future, Not Just Yours
1. Explain Company Vision
2. Prioritize Community Service
3. Develop “In-Between” Steps And Titles
4. Give Encouragement & Regular Feedback
5. Offer More Flexibility
6. Provide Education and Professional
Development
7. Give Them Time for Personal Projects
7 Ways Beyond Compensation To
Improve Job Attraction
• Gen Y are “Job Shoppers;” 88% are
looking to make a change
• Salaries guidepost for value and
staying on track, but NOT
differentiation
• 51% of new employees hired in
2012 have “buyers remorse”
Source: HBR: Blog Network: What Job Candidates Really Want: Meaningful Work
#Jobvite
37. #3 Promotion: Big Brands, Especially Strong
Consumer Brands, Have Big Advantages
Top 5 of “50 Top Employers for College Grads”
#Jobvite
38. #3 Promotion: Gen Y Wants Authentic
Brand Experiences
“Make Your Culture Your Brand” – Culture Is Emotional
Marketing Learning That Decisions Made By Lymbic (Lizard)
Brain…Focus Messaging & Promotion On Emotional Connection
Engagement Survey of Top Performers and Develop Value Statements
Mold All Marketing Messaging Around Effort
—Employee stories and testimonials
Successful If Portrayed Culture So That Best Candidates “Select In”
and Mismatched “Select Out”
Source: ERE Recruiting Conference 2013 by Randall Birkwood#Jobvite
39. Have A Company Mission That Matters…And, It
Helps To Authentically Provide Social Good
#Jobvite
44. #3 Promotion: Advertising & Distribution
Track All Advertising & Distribution
SEO: Jobs (and Content) Pages
Careersite Distribution & Promotion
Social and Employee Referral
#Jobvite
45. Applications by Source Type 2013
Job Board
42.4%
Career Site
38.2%
Agency
2.2%
Employee
Referral
8.5%
Notifications /
Talent Pool
1.2%
Transfers
1.2%
Other
6.2%
• Career Site up by 6%
• Emp Referral up by 1.3%
• Transfers are significant
#Jobvite
46. Hires by Source Type 2013
Job Board
17.1%
Career Site
21.0%
Agency
4.7%
Employee
Referral
40.4%
Notifications /
Talent Pool
0.4%
Transfers
7.1%
Other
9.3%
#Jobvite
47. Faster hiring through employee referral 2013
Source: Jobvite
29
45
39
Emp Referral CareerSite Job boards
Employees hired through employee referral are
hired 55% faster than those who came through career site.
46% 45%
47%
33%
35%
39%
22%
20%
14%
Over 1 year Over 2 years Over 3 years
Hired Faster Better Quality
#Jobvite
48. Half of Career site Visitors Do Not Return
One Time Visitors
49%Return Visitors
51%
#Jobvite
49. Remarketing Is The Way Marketers Handle
Abandonment
Brand Site
Ad on another siteCustomer #Jobvite
50. #4 Product Placement: Many, Convenient,
And Inspiring Ways to Buy
1. Starts with Careersite: Easy to find, follow, and engaging
Prospect and Candidate Experience = Shopping Experience
(think Nike and Apple!)
#Jobvite
60. 1.
Funnel / Lead Generation / Marketing Automation
#5 Process: All Efforts Work As One
Optimizing Funnel
1. Multi-Channel Multi-Media Campaigns
2. Provide Target Personalized Direct
Mail & Landing Pages
3. Lead Score
Hot, Warm, Cold
4. Marketing Automation
Next Automatic Event
-Send personalized email
-Send personalized product interest info
-Send e-newsletter
-Send personalized direct mailer
-Send personalized press release
-Send blog link
5. Measure, Adjust, Redo
65. • 8 of the 11 Top Tech IPO’s use Jobvite to
power their hiring
• 3 of the 5 Top Performing IPO’s use
Jobvite to power their hiring
• 13 out of 17 expected Tech IPO’s in 2013
use Jobvite to power their hiring
Jobvite Powers Sourcing & Hiring For
The Fastest Growing Companies
#Jobvite
