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Workforce Development
Talent Retention
and Talent Attraction
in Rural Regions
Colleen LaRose
President and CEO
North East Regional Employment and Training Association
The Supply Side
• Workforce development
• Talent retention
• Talent attraction
Workforce Development in Rural Regions:
Confronting the transportation challenge
by using local resources
Working with community partners:
• Faith-based and community-based orgs
• Libraries
• Partnering with local business
Talent Retention
• Employee engagement
• Manager excellence/Clear goals
• Employee mobility/Career planning
encouraging college students to study, explore, live and
work in the Greater Philadelphia tri-state region.
Talent Attraction
• Quality of life
– Cultural (diversity, art, music, theater)
– Regional (outdoor activities, regional beauty)
• Economic opportunities
– Strong , relevant jobs
– Regional specialization
– Entrepreneurship support
Promoting the local region and workforce to business
• Put local workforce characteristics on display (instill local pride)
• Highlight regional specialization (sectors/clusters)
• Highlight regional workforce assets
• Business support
– Training programs
– Economic gardening
– Co-op centers
– Tech meet-ups
– Mentor programs
The Demand Side
Have you looked at the
workforce
as a “product”
through a marketing lens?
• Product - quality, usability?
• Place – available when and where employers need it?
• Price – relative value, competitive?
• Promotion – benefits known by potential users?
Better WIB websites
(and strategy)
• Employer focused
– workforce profile
– key sectors
– business growth information
• All training program information
• Promote labor force assets!
• Contact for WIB and business services team
• Industry sector/industry cluster initiatives
• Social media - connect businesses
with local talent and talent recruitment efforts
Promote quality local businesses
to jobseekers
• Employer of the month
• Highlight businesses offering:
– tuition reimbursement
– home buying programs
– family leave
– community donations
– staff community volunteer programs, etc
• Networking opportunities
Employer surveys
• Know the landscape
• Help employers get what they
need/want
• Help jobseekers get what they
need/want
MORE INFORMATION?
EMPLOYER SURVEYS! Webinar
October 10, 2013 @ 1 pm est.
 Labor market assessments
 Industry sector/Industry cluster studies
 Website improvement/development
 Strategic planning/Organizational development
 Public relations/Marketing
 Social Media/Online technologies
Colleen LaRose
President and CEO
North East Regional Employment and Training Association (NERETA)
P (908) 995-7718
E colleen@nereta.org
www.nereta.org

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Workforce development in rural regions

  • 1. Workforce Development Talent Retention and Talent Attraction in Rural Regions Colleen LaRose President and CEO North East Regional Employment and Training Association
  • 2. The Supply Side • Workforce development • Talent retention • Talent attraction
  • 3. Workforce Development in Rural Regions: Confronting the transportation challenge by using local resources Working with community partners: • Faith-based and community-based orgs • Libraries • Partnering with local business
  • 4. Talent Retention • Employee engagement • Manager excellence/Clear goals • Employee mobility/Career planning encouraging college students to study, explore, live and work in the Greater Philadelphia tri-state region.
  • 5. Talent Attraction • Quality of life – Cultural (diversity, art, music, theater) – Regional (outdoor activities, regional beauty) • Economic opportunities – Strong , relevant jobs – Regional specialization – Entrepreneurship support
  • 6. Promoting the local region and workforce to business • Put local workforce characteristics on display (instill local pride) • Highlight regional specialization (sectors/clusters) • Highlight regional workforce assets • Business support – Training programs – Economic gardening – Co-op centers – Tech meet-ups – Mentor programs The Demand Side
  • 7. Have you looked at the workforce as a “product” through a marketing lens? • Product - quality, usability? • Place – available when and where employers need it? • Price – relative value, competitive? • Promotion – benefits known by potential users?
  • 8. Better WIB websites (and strategy) • Employer focused – workforce profile – key sectors – business growth information • All training program information • Promote labor force assets! • Contact for WIB and business services team • Industry sector/industry cluster initiatives • Social media - connect businesses with local talent and talent recruitment efforts
  • 9. Promote quality local businesses to jobseekers • Employer of the month • Highlight businesses offering: – tuition reimbursement – home buying programs – family leave – community donations – staff community volunteer programs, etc • Networking opportunities
  • 10. Employer surveys • Know the landscape • Help employers get what they need/want • Help jobseekers get what they need/want
  • 11. MORE INFORMATION? EMPLOYER SURVEYS! Webinar October 10, 2013 @ 1 pm est.  Labor market assessments  Industry sector/Industry cluster studies  Website improvement/development  Strategic planning/Organizational development  Public relations/Marketing  Social Media/Online technologies Colleen LaRose President and CEO North East Regional Employment and Training Association (NERETA) P (908) 995-7718 E colleen@nereta.org www.nereta.org