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Working With Industry
Boot Camp for Faculty
Rebecca Robinson & Richard Potter
Kansas State University
K-State Office of Corporate Engagement
Visionary Plan
By 2025, Kansas State University
will be recognized as one of the
na...
K-State Office of Corporate Engagement
Identifying, establishing and maintaining
long-term strategic relationships with
in...
K-State Office of Corporate Engagement
The Partnership Continuum (courtesy UIDP: www.uidp.org)
K-State Office of Corporate Engagement
Corporate Engagement 2025 Action Plan
• Key activities and outcomes include
– Inter...
Planning (and Implementation) Committee
• Paul Lowe, Assistant Vice President/Director, Pre-Award Services
• Katie Small, ...
Syllabus
How Does Economic Development Fit?
• Land grant mission
• Faculty are instrumental in University based Economic
Developmen...
Boot Camp Sessions
ORIENTATION: Why Industry-University Partnerships Are
Important for K-State
• President of Kansas State...
Boot Camp Sessions
KICKOFF: KSURF? KSU-IC? IP? PI? PAS? DOD? Making Sense of
K-State’s Alphabet Soup
• Panel: PreAward Ser...
Boot Camp Sessions
Making the Connection: I’m Invited to the Dance, But I Don’t
Have a Dance Partner (Part I)
• Tony Bocca...
Boot Camp Sessions
• KSU Communications & Marketing
• KSU Corporate Engagement &
Corporate Relations
• KSU Institute for C...
Boot Camp Sessions
• Industry Representative:
Director of Academic
Technology Licensing,
Monsanto
• PreAward Services: bud...
Boot Camp Sessions
Managing Expectations & the Relationship
• Industry Representative: Director of Strategic Alliances, Zo...
Boot Camp Sessions
Developing and Managing the Outputs of Your Project
• Stewarding the Relationship:
associate vice presi...
“We’ll be happy if 50 people show up.”
• Initial registration: 97 faculty and staff
• By 3rd session, participation settle...
• Not a traditional part of their “day-job”
• Faculty provide high-quality economic development
attraction prospects
• Eco...
How Your Research
Relationships Relate to
Economic Development
Mission: To create and
actively support a
thriving entrepreneurial
environment for
knowledge-based
businesses.
KNOWLEDGE B...
• Opportunities for Growth
– Talent/workforce
– Innovation/research
– Facilities and infrastructure
• Quality of Life
• Fr...
• Face-to-Face relationship w/ partners
• Research support
• Consulting opportunities
• Employment opportunities for stude...
Company locates near KSU,
initiates sponsored research,
hires interns & graduates and
THE COMPANY GROWS & adds
jobs!
Suppo...
Coordination &
hosting of visits
Community tours
& information
Location
identification
Assistance with
State/Local
incenti...
A company is interested in locating
near KSU, but doesn’t currently have
a relationship with the university
A faculty memb...
• Awareness of economic development activities
• New relationships with faculty
• New prospect leads
Economic Development ...
Research Facilities & Resources Showcase
• Not part of original
Boot Camp series
• Incentivized
participation
• 57 booths;...
Best Practices
Devil In The Details
• Always provide food
(and adult beverages
when appropriate)
• Live-stream video
• Sol...
Best Practices
Devil In The Details
• Quality counts
(materials, A/V,
presenters)
• Archive materials,
provide easy,
onlin...
Best Practices
Marketing is key
• Utilize listservs, bulletin boards,
campus news, departmental
meetings
• Partner with ad...
Leverage Social Media
Solicit Feedback
• More interactive, hands-on workshops
• Strong interest in industry and successful faculty speakers
• Wa...
Our Next Steps
• 2015 hands-on workshops
– October: Build Your Brand
– November: Navigating
Intellectual Property
• Repeat...
Our Next Steps
Research Facilities Showcases
• February: Manhattan Campus,
select industry invitation,
spotlight new Offic...
How To Get Started at Your University
• Identify pain points at your university
• Bring together key players
• Develop a t...
Questions?
Rebecca Robinson
Director of Economic Development
KSU Institute for Commercialization
2005 Research Park Circle...
UEDA 2015 Annual Summit - 9/29 - Working with Industry Boot Camp for Faculty
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UEDA 2015 Annual Summit - 9/29 - Working with Industry Boot Camp for Faculty

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A successful university economic development strategy must include collaboration between industry and faculty, but many faculty lack experience in corporate relations and are unaware of university resources available to help them develop industry collaborations. At Kansas State University, staff members from research, economic development, and corporate relations support units collaborated to present the Working with Industry Boot Camp, a series of training sessions providing faculty with tools to help establish industrial collaborations and develop strong strategic partnerships. In this session, members of the Boot Camp planning team will describe the workshops, lessons learned, and plans for follow-up training.
Richard Potter, Director, Office of Corporate Engagement
Rebecca Robinson, Director of Economic Development Kansas State University Institute for Commercialization

Published in: Economy & Finance
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UEDA 2015 Annual Summit - 9/29 - Working with Industry Boot Camp for Faculty

  1. 1. Working With Industry Boot Camp for Faculty Rebecca Robinson & Richard Potter Kansas State University
  2. 2. K-State Office of Corporate Engagement Visionary Plan By 2025, Kansas State University will be recognized as one of the nation's Top 50 Public Research Universities. Common theme in college and departmental 2025 Action Plans: INCREASE INDUSTRY ENGAGEMENT
  3. 3. K-State Office of Corporate Engagement Identifying, establishing and maintaining long-term strategic relationships with industry and corporations is essential to achieving K-State’s 2025 goals and outcomes.
  4. 4. K-State Office of Corporate Engagement The Partnership Continuum (courtesy UIDP: www.uidp.org)
  5. 5. K-State Office of Corporate Engagement Corporate Engagement 2025 Action Plan • Key activities and outcomes include – Internal orientation, training, and outreach programs – Catalog/knowledge base of university assets, services, and opportunities of interest to industry
  6. 6. Planning (and Implementation) Committee • Paul Lowe, Assistant Vice President/Director, Pre-Award Services • Katie Small, Manager, Contract Negotiations, Pre-Award Services • Mary Lou Marino, Development Director, Research & Sponsored Programs • Mitzi Richards, Senior Director, Corporate & Foundation Relations, K-State Foundation • Rebecca Robinson, Economic Development Director, K-State Institute for Commercialization • Ken Williams, Licensing Director, K-State Institute for Commercialization • Richard Potter, Director of Corporate Engagement
  7. 7. Syllabus
  8. 8. How Does Economic Development Fit? • Land grant mission • Faculty are instrumental in University based Economic Development • Co-location can significantly enhance faculty engagement with industry
  9. 9. Boot Camp Sessions ORIENTATION: Why Industry-University Partnerships Are Important for K-State • President of Kansas State University • President of the KSU Foundation • Vice President for Research
  10. 10. Boot Camp Sessions KICKOFF: KSURF? KSU-IC? IP? PI? PAS? DOD? Making Sense of K-State’s Alphabet Soup • Panel: PreAward Services, KSU Research Foundation, KSU Institute for Commercialization, KSU Foundation Corporate Relations, Office of Corporate Engagement • Moderator: Tony Boccanfuso, Exec. Director, University-Industry Demonstration Partnership
  11. 11. Boot Camp Sessions Making the Connection: I’m Invited to the Dance, But I Don’t Have a Dance Partner (Part I) • Tony Boccanfuso, Executive Director, University-Industry Demonstration Partnership • Faculty Panel: Chemical Engineering, Grain Science & Industry, Veterinary Diagnostic Lab
  12. 12. Boot Camp Sessions • KSU Communications & Marketing • KSU Corporate Engagement & Corporate Relations • KSU Institute for Commercialization • Knowledge Based Economic Development Making the Connection: I’m Invited to the Dance, But I Don’t Have a Dance Partner (Part II)
  13. 13. Boot Camp Sessions • Industry Representative: Director of Academic Technology Licensing, Monsanto • PreAward Services: budgets, contracts, & statements of work (oh my!) How To Formalize The Relationship
  14. 14. Boot Camp Sessions Managing Expectations & the Relationship • Industry Representative: Director of Strategic Alliances, Zoetis • Contractual Considerations: KSU PreAward Services • Faculty panel: Psychological Sciences, Diagnostic Medicine & Pathology, Electrical & Computer Engineering
  15. 15. Boot Camp Sessions Developing and Managing the Outputs of Your Project • Stewarding the Relationship: associate vice president for research • Best Practices for Managing Outputs: director of licensing, KSU Institute for Commercialization
  16. 16. “We’ll be happy if 50 people show up.” • Initial registration: 97 faculty and staff • By 3rd session, participation settled in at ~35 (plus live-stream, online viewers) • Research Facilities and Resources Showcase: 155 How did we do?
  17. 17. • Not a traditional part of their “day-job” • Faculty provide high-quality economic development attraction prospects • Economic development relies on strong relationships • Companies are interested in leveraging faculty innovation, talent & training Why Train Faculty?
  18. 18. How Your Research Relationships Relate to Economic Development
  19. 19. Mission: To create and actively support a thriving entrepreneurial environment for knowledge-based businesses. KNOWLEDGE BASED ECONOMIC DEVELOPMENT, LLC
  20. 20. • Opportunities for Growth – Talent/workforce – Innovation/research – Facilities and infrastructure • Quality of Life • Friends of K-State or Alumni • Cluster Development WHY COMPANIES LOCATE IN MHK
  21. 21. • Face-to-Face relationship w/ partners • Research support • Consulting opportunities • Employment opportunities for students • Closer relationship w/ industry partners WHAT THIS MEANS FOR FACULTY
  22. 22. Company locates near KSU, initiates sponsored research, hires interns & graduates and THE COMPANY GROWS & adds jobs! Support for Research/Labs & Jobs for Students (Faculty) Job Creation & Local Investment (Community) Access to Research, Talent & Facilities (Companies) WIN-WIN-WIN SITUATIONS
  23. 23. Coordination & hosting of visits Community tours & information Location identification Assistance with State/Local incentives processes Access to workforce Project management for KSU relationship RESOURCES & SERVICES
  24. 24. A company is interested in locating near KSU, but doesn’t currently have a relationship with the university A faculty member has a relationship with a company that would be a good local fit A company is interested in expanding their relationship with KSU A company has interest in being near the university, but is not interested in a formal relationship ACTION: - Identify KSU collaborators -Explore partnerships - Identify incentives/motivations for company attraction - Facilitate relocation or expansion SCENARIOS
  25. 25. • Awareness of economic development activities • New relationships with faculty • New prospect leads Economic Development Outcomes
  26. 26. Research Facilities & Resources Showcase • Not part of original Boot Camp series • Incentivized participation • 57 booths; 155 attendees • Foundation for online, searchable research facilities database
  27. 27. Best Practices Devil In The Details • Always provide food (and adult beverages when appropriate) • Live-stream video • Solicit feedback
  28. 28. Best Practices Devil In The Details • Quality counts (materials, A/V, presenters) • Archive materials, provide easy, online access
  29. 29. Best Practices Marketing is key • Utilize listservs, bulletin boards, campus news, departmental meetings • Partner with administration to encourage faculty to attend • Target key faculty
  30. 30. Leverage Social Media
  31. 31. Solicit Feedback • More interactive, hands-on workshops • Strong interest in industry and successful faculty speakers • Wasn’t as relevant for staff (our target: faculty members)
  32. 32. Our Next Steps • 2015 hands-on workshops – October: Build Your Brand – November: Navigating Intellectual Property • Repeat original Working With Industry Boot Camp, Spring 2016
  33. 33. Our Next Steps Research Facilities Showcases • February: Manhattan Campus, select industry invitation, spotlight new Office Park • May: Olathe Campus, serving greater Kansas City metro, broader industry invitation
  34. 34. How To Get Started at Your University • Identify pain points at your university • Bring together key players • Develop a task force • Get buy-in from campus leadership • Develop a syllabus; plug in university and industry experts • Begin marketing early
  35. 35. Questions? Rebecca Robinson Director of Economic Development KSU Institute for Commercialization 2005 Research Park Circle Manhattan, KS 66502 785.532.3955 | spexarth@ksu.edu www.pickmanhattan.com Richard Potter Director of Corporate Engagement 2005 Research Park Circle Manhattan, KS 66502 785.532.1840 | rmpotter@ksu.edu www.k-state.edu/corporate @kstatecorporate

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