Select samples of my work on a number of campaigns (managed end-to-end: from conception to execution) as well as some client brands that I have worked on.
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
The Indian Digital Future
Mobile marketing is a specific way of wireless marketing
Impact of mobile marketing on customer relationship management in the social distanced COVID era.
Review of Literature
Miles People was created as an IT solution for fitness training online and selling sports products. The project was developed as an extension of successful fitness centres in Cairo and the current team has 7 years of experience in the industry. The founders from different backgrounds create add value to the business idea especially, the founders cover experiences in IT development, mobile apps, business development, marketing, and operation management.
The training services were designed in 3 models, 1st group fitness training via a closed online channel, 2nd private training for nutrition and personal training programs, 3rd recorded training programs for purchasing. The sports store still in the early stage and we plan to develop another platform for the sports store and enter the fashion industry by designing our own sports clothing brand.
Our message:
Inspiring youth to be healthy and sporty by using technology and smart applications to facilitate the practice of sport via the Internet and safely.
Our vision:
Developing and selling well-designed sports products and training that consider the needs of different groups and generations.
Our dream to be 1st and the most widespread platform that connects fitness and sports trainers with trainees over the world.
Follow us on social media:
https://www.tiktok.com/@milespeople/
https://facebook.com/milespeople
https://www.linkedin.com/company/milespeople
https://www.instagram.com/milespeople
https://twitter.com/milespeople
https://www.pinterest.com/MilesPeople/
https://youtube.com/milespeople
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
The Elusive Measurement Dilemma of Sports Sponsorship ROIMichael Wolfe
Always elusive and difficult, using a method to ROI measurement of sports sponsorships is the preferred approach to a holisitic assessment. Sports sponsorship is a big business and this approach that is based on fan engagement is not only innovative but is long overdue.
The Indian Digital Future
Mobile marketing is a specific way of wireless marketing
Impact of mobile marketing on customer relationship management in the social distanced COVID era.
Review of Literature
Miles People was created as an IT solution for fitness training online and selling sports products. The project was developed as an extension of successful fitness centres in Cairo and the current team has 7 years of experience in the industry. The founders from different backgrounds create add value to the business idea especially, the founders cover experiences in IT development, mobile apps, business development, marketing, and operation management.
The training services were designed in 3 models, 1st group fitness training via a closed online channel, 2nd private training for nutrition and personal training programs, 3rd recorded training programs for purchasing. The sports store still in the early stage and we plan to develop another platform for the sports store and enter the fashion industry by designing our own sports clothing brand.
Our message:
Inspiring youth to be healthy and sporty by using technology and smart applications to facilitate the practice of sport via the Internet and safely.
Our vision:
Developing and selling well-designed sports products and training that consider the needs of different groups and generations.
Our dream to be 1st and the most widespread platform that connects fitness and sports trainers with trainees over the world.
Follow us on social media:
https://www.tiktok.com/@milespeople/
https://facebook.com/milespeople
https://www.linkedin.com/company/milespeople
https://www.instagram.com/milespeople
https://twitter.com/milespeople
https://www.pinterest.com/MilesPeople/
https://youtube.com/milespeople
Numa era de mudanças organizacionais e perturbações globais sem precedentes, o relatório Global Marketing Trends 2022 apresenta as principais tendências de marketing, fruto dos desafios de negócio que enfrentamos
Phillip S. Williams_ Communications and Marketing Solutions Specialist 2018Phillip S. Williams
Phillip S. Williams is an experienced and innovative digital media professional with proven credentials in managing digital media marketing and communications for small to mid-sized businesses, start-ups/turnarounds. Connect on LinkedIn.
Running head MPOWER CARD” CAMPAIGN BY HANG SENG BANK .docxjeanettehully
Running head: MPOWER CARD” CAMPAIGN BY HANG SENG BANK 1
MPOWER CARD” CAMPAIGN BY HANG SENG BANK 2
“MPOWER CARD” Campaign by Hang Seng Bank
Name
Institution
“MPOWER CARD” Campaign by Hang Seng Bank
Companies today are facing heightened competition due to globalization and improved customer awareness of their worth and leverage. These developments have, therefore, made it imperative that firms adapt by improving their leadership strategies as well as marketing approaches. This essay delves into a marketing campaign developed by Hang Seng Band in order to improve its competitiveness in Hong Kong’s banking industry.
Hang Seng Bank is a commercial bank in Hong Kong with a major focus in retail banking, private banking, commercial banking as well as wealth management. The company’s operations are guided by its mission statements, which indicate that it is focused on growing its profitability by exceeding the expectations of its stakeholders by ensuring excellence in its service provision.
The marketing campaign elements of the selected financial institution
According to KwoK (2019), the “MPOWER CARD” campaign is aimed at marketing credit cards among the youth. In particular, the campaign is targeted at the generation, which is appreciative of personal identity, creative expression as well as popular culture. The other element of the campaign is that it reflects the culture as well as the vibe of the city by including young people who are living a good life in the advertisement. The youths are depicted as expressing their individuality and creativity through engagement in various activities. In essence, this is the target of the marketing campaign, an aspect which ensures the focusing of efforts on this particular category.
In addition to that, the campaign contains a value proposition that is focused on meeting the needs of the target customers. As indicated by KwoK (2019), the bank considered various factors pertaining to this particular group, including the fact that they have not been integrated in the banking system irrespective of the fact that they have finances that need managing. Ostensibly the manager of the bank asserts that the millennial has become financially independent an aspect which necessitates that they are provided with banking services in the form of credit cards. Apart from that, the article reveals that the target group have not been provided with services that suit their unique requirements. This realization, as such, necessitates the adoption of features that encompass youth living a good life in the campaign. In essence, the campaign, in this case, serves to resolve some of the most pertinent financial challenges affecting the target community.
The other element of the marketing campaign is its ability to rely on various channels in delivering information to the target segment. In particular, the campaign utilizes onl ...
FischTank PR is a full-service communications and marketing firm serving clients spanning various industries, including but not limited to cleantech and sustainability, healthcare and biotech, B2B and emerging technologies, real estate and professional services. Incorporating an integrated strategy consisting of media relations, content writing, corporate communications, SEO/ORM, digital/social media, copywriting, and outbound marketing, FischTank helps clients amplify their message with results that impact their bottom line. In 2021 and 2022, FischTank was named to the Inc. 5000 by Inc. Magazine as one of the fastest growing companies in America
In 2021, FischTank implemented a number of changes designed to enhance its culture and foster a positive work life balance. The firm recently introduced a hybrid 4-day work week, where team members rotate having every other Friday off. FischTank understands that mental health and work life balance are necessary for individuals to be happy and efficient and will continue to implement new approaches as the agency grows and evolves.
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Work Samples - Campaign Management and Advertising Copywriting
1. Tariq Khan, April 2018.
tzk999@gmail.com
www.linkedin.com/in/tariqzkhan
2. Section I
Copywriting Samples of Banking and Financial Services
Advertising Campaigns
Section II
Examples of Non – Financial Brands Serviced
Section III
End – to – End Campaign Management Samples
▪ JS Bank Corporate Launch
▪ The Association ofTexas Professional Educators (ATPE) Corporate Launch
4. Banking and
Financial Services
Campaigns
I have had considerable
experience in working on
various brands in the banking,
financial services, insurance
and mutual funds sectors in a
number of countries.
Most of these were during my
work with Synergy Advertising
(an affiliate of i-com global and
Dentsu of Japan), Syntax
Communications & PR (an
Edelman affiliate) as well as
being Marketing Services Lead
at United Bank Limited and JS
Bank Limited.
14. Campaign Summary
TheAmerican Express Bank
(Pakistan-Operations) was the
second oldest Multi-national
bank in SouthAsia which was
being taken over by JS - a
prominent local financial
services group.
The Idea of the campaign was
to establish the new bank
brand as a more full service,
credible and performance
driven institution than its elitist
predecessor.
The campaign therefore used
real customers of the bank,
some of whom were opinion
leaders in their respective fields
and built a proposition of
shared values and credibility
from that angle.
15. A comprehensive creative brief highlighting the bank’s background,
communication challenges and the requirements of the campaign were
clearly developed by the MarketingTeam for communication to three
external agencies who then pitched for the business.
16.
17. Once the creative agency was selected and engaged, a exhaustive strategy
document was prepared between marketing and the account planning
team and was presented to management to crystallize the positioning and
creative slant that the campaign was to take.
18.
19.
20. The campaign was launched as a 360 degree exercise with both ATL and
BTL footprints. In the first phase of the launch, the corporate brand was
reinforced with the new positioning across multiple media channels such
as print, radio, OOH, the Internet as well as branch branding.
In the second phase, the proposition was expanded to the bank’s new and
broadened product suite thereby creating a lateral link between the
corporate umbrella and various product brands through unified
communications.
21.
22.
23.
24.
25. The campaign was extremely well received in the domestic market and helped establish JS Bank into a
credible player with all key audience segments.This was despite the fact that the banking industry,
though extremely profitable at the time ,was also extremely competitive (with over 54 players) as well as
extremely regulated by an assertive central bank.
Some of the key achievements that JS Bank managed as a result of its enhanced brand positioning were:
• Achieving break even within four years
• Expanding from 3 branches to a network of 186 online branches
• Expanding the customer base from 48,000 to 110,000 account holders net of attrition
• Having the bestAsset to Deposit Ratio (ADR) in the industry
• Establishing a card business of over 30,000VISA Card holders
• Expanding from zero to 175 ATMs within two years
• A trade services franchise book valued at 20,000,000,000
• The fifth highest external remittance processor in the banking industry with an average of 540,000
transactions in the last two years.
• Growth in insurance sales from 1,800,000 to 144,000,000
• A secured consumer asset portfolio of over 6,000 customers
27. Campaign Summary
TheAssociation ofTexas
Professional Educators (ATPE)
is the largest educator
association for K-12 educators
across the state ofTexas with
over 106,000 active members.
In recent years, the association
has faced the challenge of
attracting younger educators
to join its ranks .
The relaunch and membership
campaign aimed at attaining
top of mind with a younger
educator demographic as well
as find new ways of attracting
members to the association
through the use of new brand
positioning, new logo and
digital media placements .
The campaign was the first
stage of a three year process
that aimed to arrest
membership decline and a
turnaround atATPE.
28. ATPE felt the need that a new approach to recruiting had to be led by an
external full service advertising agency with support and guidance from
the in-house Marketing and Communications team at ATPE.
A comprehensive brief therefore was developed by the Marketing
Department, highlighting the key communication benchmarks along with
new audience segments and industry wide recruitment challenges .
29.
30. The newATPE campaign was launched with a two-fold objective. First to
create awareness of the association and its new brand identity and
positioning.
Second the campaign was to attract a younger teacher demographic by
highlighting the superior product offering of ATPE through a 360
marketing campaign focused primarily through programmatic digital
media and SEM placements as well as OOH and Event marketing.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40. The 2014ATPE campaign was the first stage of a multi-pronged three year strategic plan to turnaround
ATPE and help it face the challenges that are impairing the growth of all educator associations across the
country.
The campaign was well received by the targeted demographic and aided all local units of ATPE statewide
in their recruitment and retention efforts. The campaign also firmly established ATPE’s new positioning
statement and brand identity across key markets inTexas.
Some of the key achievements for ATPE after the launch of the 2014 campaign were:
• Increased registration at ATPE events such as Lobby Day andATPE Summit right after the campaign.
• Stopping membership attrition and replacing retiring members with new educators.
• 1,000 direct conversions through digital advertising
• Over 400 conversions through the Search Engine Marketing
• Nearly 4,500 conversions through the campaign’s direct mail shots
• Over 1,100 conversions achieved through Social Media and Email Shots.
• Campaign achieved its stated target of Average cost per acquisition
The 2014 campaign with its three follow-ons in 2015,16 and 17 have achieved its goal and
ATPE membership is now once again growing in all paying and non-paying categories.