The document outlines a comprehensive pre-launch checklist for creating a successful e-commerce website, emphasizing the importance of website design, functionality, pre-launch marketing, image optimization, security, SEO, and legal compliance. Each section provides actionable tips and best practices to enhance user experience and site performance. Ultimately, the document encourages thorough testing before the official launch to address any issues.

1. The Ultimate Pre-launch Checklist
for New eCommerce Website
Every business owner wants to develop an eCommerce website for their business in
today's world of advancement and technology. But having an eCommerce website is
not an easy task. There are a lot of things and factors that need to be checked and
tested to make sure that the customers who visit your website will have a nice user
experience and that the site will turn out to be successful.
Who doesn't want their new website to be perfect? But perfection doesn't come
easy. There are a lot of small details to take care of. Forgetting a small detail can be
risky and we are more likely to forget the small details which might trouble you in
the future.
To make sure that you don't forget any important detail while creating a website and
regret later, we have created the ultimate pre-launch checklist. Go through the
checklist and we are sure it will be helpful for you.
Let’s Discuss the eCommerce Website Checklist Now!
1. Design of The Website
Whenever a customer visits your website, your website should look presentable. Your
site should get their attention. The design of the website should be attractive

2. enough to catch the customer's attention and make them stay on your website. A
few things that you can do to improve the design of your website are.
 Use consistent fonts, colors, and other style elements.
 Use clear Call to Action button
 Use high-quality images
 Display all products properly
 Your checkout process should be easily accessed
2. Proper Functionality
No matter how beautiful and attractive your site looks if it doesn't function properly.
Functionality is one important factor. Your customers should be able to understand
and use your website with ease. What factors are important for the functionality of a
website?
 Links that open properly
 Easy navigation
 Accurate and visible contact information
 Fast loading site
 Remove unnecessary data
3. Create a Pre-launch Marketing Plan
Start marketing of your website before it launches so you will have a customer
base ready after the launch to immediately sell your products. Here are a few
things you can try before the actual launch of the website.
 Create a little buzz before the launch
 Promote it on Instagram, Facebook, and other social media platforms
 Let your followers know you're launching a website
 Create curiosity in the targeted customers
4. Optimize Images
One of the most important things that every site should take care of is the time the

3. site takes to load. One of the major reasons for this problem is heavy images
which are uploaded on the website. A site should not take more than 3 seconds to
load. If it does, you have to do something about it because customers or visitors don’t
stay on a website which takes way too long to load. Here’s what you can do to correct
this problem.
 Optimize images as poorly optimized images are one major reason for the slow
loading speed of the website.
 You can use tools like ImageOptim and ShortPixel to cut down your images
without compromising the quality of the images.
 Decrease the quality of the pictures so that they will be decreased in size and
site will load faster.
5. Security of The Website
Nobody wants their website to get hacked and their data to be lost. After all, you
don't want to compromise the safety and security of your website. Here are a few
steps you can take for better security.
 Get an SSL certificate
 Use Strong passwords
 Set up a spam filter
 Keep your themes, plugins, and software up-to-date.
6. SEO Optimization
Search engine optimization is all about finding your website on the top in search
engines such as Google. Every business wants to see their site at the top and for
that, SEO is very important. Every developer works towards improving the SEO of
their site. Following are some of the tips which can help you boost the SEO of the
website.
 Have captivating meta descriptions
 Use proper alt tags for images
 Always use good titles
 URLs should be definitive

4. 7. Legalize The Website
Always make sure to legalize the website. Having the right legal infrastructure is a
must as it protects you from lawsuits and helps the customers in understanding how
to store their policies work. A company must be a legal one and must fulfill the
following.
 Must have strong terms and condition
 Must have a privacy policy
 There must be a return policy
What Next? Test The Site and Launch!
That was all in our eCommerce pre-launch checklist. We hope you read the blog
thoroughly and found it useful. The final thing you should do before launching the
website is to test the website and if everything seems okay, it is ready to be launched.
Have real users to test your site. This way you will come to know if there are any
flaws in the website and in case there are, you will be able to correct them.
If you have any other tips or suggestions, feel free to share them with us in the
comment section below. If you have any questions or queries, email or call us and we
will assist you further.