Our Search Engine Optimization methods can make your website one of Google's top search results listings using relevant search keywords.

1. DIGITAL MARKETING PLAN
STRATEGY DOCUMENT

2. OBJECTIVES & GOALS
The following set of Goals have been Suggested.
1. Website Suggestions – For increasing & retaining traffic
2. Keywords – Competitive short keywords
3. Backlinks for the websites
4. Social Media & Blogs
5. Creation of Keyword pool for local Business
6. Managing Campaigns

3. SITE AUDIT
Objective : Gaining & Retaining the website traffic
Activities for the Objective:
1. Finding issues in the website
2. Content for On Page SEO
3. Content revision (if required) for existing webpage
BACKLINKS
Objective : Improving website’s Domain authority by having back links from High Authority Forums
Activities for the Objective:
1. Find list of high authority Forums/Websites
2. Connecting with Webmasters of these forums & approaching for the backlink
3. Client will share its view on link exchange
PS: Client will give Cpanel details to the Arana Technologies Team for technical site audit.

4. KEYWORDS
Objective : Improving positioning & visibility on Google for Business Keywords
Activities for the Objective:
1. Finalize list of initial Target Keywords to be worked on
Finding TOP competitors based on various services for the client
Finding Competitor’s top commercial ranking keywords
Share the list of keyword suggestions with the client
2. Landing pages based on Keywords
Design & Development of the landing pages. Content is to be provided by the client.
3. On Page SEO for the existing WebPages (Meta, Description, Title, H1, Keywords)
4. Optimizing existing content of the target webpage for the keywords (if available)
5. Blog topics covering the target Keywords
6. Social Media Communications, around the target keywords
7. Off Page SEO for the target webpage consisting the keyword
8. A digital asset around the Keywords – Info graphic/Video/eBook etc. **
**PS: The digital asset with be charged separately and will be done only if client asks.

5. Social Media
Objective : Maintaining Uniformity & Brand Visibility for the website on Social Channels
Activities for the Objective:
1. Social Posts
2. Contest
3. “2D Social Media” Video
BLOGS
Objective : Bringing traffic on the website
Activities for the Objective:
1. Blog titles based on the Keyword strategy
2. Development of a blog for the website
3. Off Page Activities for blog traffic – Social Bookmarking, Blog Submission, LinkedIn Pulse, Quora, etc.
Social Channels: Facebook, Twitter, Instagram, Google+, Pinterest, LinkedIn
4. Social sharing & promotion of the blogs

6. DELIVERABLE OPTIONS
Option 1 Option 2
Social Media Posts (Per Day) 2 3
Total Keywords Working + Landing Page Creation + Content 3 5
In depth Site Audit On-Page Content & Existing Content Revisions yes yes
Back links – Finding & contacting webmasters 5 8
APP Audit, ASO & APP Off Page Activities no yes
APP Social Media Promotions & PPC Ads yes yes
Blog Posts (Per Month) 2 6
Contests & 2D Videos for SM (Per Month) 1 1
Emails (Per Month) 1 3
Off Page SEO Activities 10 20

7. PROJECT FINANCIALS
Digital Marketing Deliverables (Blog Post + Social Media Posts (Conceptualization, Design Creation and Management) + Video* +
Keywords Working + Landing Page Creation + Content, Site Audit Report + Ad Management)
-Option 1 USD 180 per month
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-Option 2 USD 250 per month
Payment Terms:
Monthly retainer fees (USD 60) to be paid in advance every month.
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Arana Technologies
Level 8, RDB Boulevard Plot K1, Sector-V, Block- EP & GP
Salt lake City, Kolkata 700091, Email : rex@aranatechnologies.com
Call : +91 9051282840
http://aranatechnologies.com/