Maximize Demosphere XXI - Year End Website Review

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Maximize Demosphere XXI focused on Demosphere's year end website review process and encouraging all organizations to sign up now for this free service!

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Maximize Demosphere XXI - Year End Website Review

  1. 1. Maximize Demosphere XXI Year End Website Review Presented by Sean Rose December 22, 2010
  2. 2. Before We Start...Product Needed for Todays Session: WebWriter®
  3. 3. Session OverviewPart 1: Reviews Are ImportantPart 2: Review ProcessPart 3: Follow Up StepsJoin the Discussion on Twitter! Use #Demosphere and post! Follow us: @demosphere Follow me: @seangw83Find us on Facebook too! (facebook.com/demosphere)The fun continues! Open chat directly following session. Slides emailed & video posted online.
  4. 4. Part 1: Reviews are Important Dont Discount The Value of Reviews Get a perspective other than your own. See the site from a different angle. Healthy exercise every 6 months - 1 year. Set goals and set an action plan moving forward.
  5. 5. Part 2: Review Process Specifics on the Website Checkup Free 20 point inspection on your existing website. Offer 5 recommendations moving forward. Must sign up by December 29, 2010. Login to your Admin Home and click link Emailed following presentation
  6. 6. Part 2: Review Process Part I: Usability Review of content above & below "the fold". Navigate easily to multiple areas of interest. Content overload - caution - too much scrolling. Logo links to home page. Call to action - remember, what do you want the user to do?
  7. 7. Part 2: Review Process Part II: Website Content Presence of Crucial Info Who You Are Bios of key staff. What You Do Accurate and up-to-date. How To Contact You Make it easy and straightforward! Updated frequently - there is always something happening. Mixture of pictures and text Error checking - spelling, etc
  8. 8. Part 2: Review Process Part III: Website Monetization Sponsors Images / Links Naming Rights Page Skins Google Analytics Active and reporting? Internal & Sponsor use
  9. 9. Part 2: Review Process Part IV: Behind The Scenes Image Alt Tags - present? Site Links "Click here" vs. linking actual content Number of admin users Who is responsible for updating? Manage your keywords & be diligent about updating Integrating Google Site Search Site Map - Names of Pages - Hyphens
  10. 10. Part 2: Review Process Part V: Beyond the Site Social Media Sharing Easy to add ... but has it been done on your site? Presence on Twitter / Facebook / YouTube / Other Mentioned on website? Website Grader by HubSpot Review other metrics such as # of indexed pages Inbound links Conduct surveys, introduce ideas, try new things ...
  11. 11. Part 2: Review Process Overall Review Summary Provides website specific comments on Parts I-V Provides 5 actionable steps for improving your site for 2011! All reviews scheduled to be complete by January 7, 2011.
  12. 12. Part 3: Follow Up Steps What do I do next with the report? Devise an action plan. Who will be responsible? One or multiple people? Map out a timeline for completion. Brainstorm The report will probably spark further thinking/ideas. Finish What will differentiate you from the crowd is putting ideas into action.
  13. 13. Wrap Up Open chat just moments away! Questions? Email support@demosphere.com. Items discussed today will be ... Emailed to you. Posted on www.demosphere.com & Facebook Dont Forget To Sign Up! Deadline is Dec 29!
  14. 14. Thanks for joining us forMaximize Demosphere XXI Ideas for our January session? Email extratime@demosphere.com Stay tuned to the January edition of ExtraTime. To unmute yourself, press *6

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