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Scaling organic growth by building products - Turing Fest 2018

Fabrizio Ballarini
Fabrizio Ballarini
Fabrizio BallariniOrganic Growth & SEO at Wise

My talk at Turing Fest 2018 Building products with engineers is the most scalable way to drive organic growth. In the presentation I introduce briefly the disconnect I found between marketing and product/engineering from my past consulting experience, cover the basics on how we setup autonomous and independent growth teams and ultimately dive into how we drive growth by building products with engineers. In the “building products” deep dive I give an overview of our framework to generate products ideas from search data, provide some tactical examples on how building custom CMSs allows us to quickly validate MVPs, why we invest in infrastructure to scale acquisition and what we learned so far by building products that solve customers problems across the entire funnel.

Scaling organic growth by building products - Turing Fest 2018

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Scaling organic growth
by building products.
@Pechnet
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UK Mortgage approvals
2.4M average
monthly searches
for mortgage
calculators
Here is what they see on Google...
Disconnect between marketing and product
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Scaling organic growth by building products - Turing Fest 2018