This document discusses gamification, including its definition as applying game design elements to non-game contexts. It outlines some benefits of gamification like increased motivation, engagement, and loyalty. It also discusses layers of motivation, types of fun, and an implementation path for gamification that involves defining goals and business metrics, understanding players, designing a user journey and player types to drive motivation. The document cautions that 80% of gamification projects fail if business objectives are not clearly defined.

1. Gamification
Introduction and implementation path

2. Introduction

3. Definition
1. application of game-design elements and
game principles in non-game contexts
2. Think like a game designer

4. Classification

5. Why gamification
★ High motivation
★ Increase engagement
★ Increase user interaction
★ Increase loyalty
★ Fun

6. Layers of motivation

7. Fogg
behavior
model

9. Gamification
user journey

10. Engagement
loop
Motivation Action
Feedback

11. Don’t forget fun
But , what is fun ????

12. Types of fun
★ Easy fun
★ Serious fun
★ People fun
★ Hard fun

13. Implementation path

14. Business
specifics
03
01
Gamification design process

15. Define goals & objectives

16. Why and how ?
★ Communicate why you are
gamifying this project
★ Determine how Gamification will
help you to achieve your goals

17. Set
business metrics
(KPI)

18. Business
specifics
Understanding
players
01 02
Gamification design process

19. Who
Are
The
Users
?

20. Business
specifics
Understanding
players
01 02
Gamification design process
03
Gamification
design

22. User journey
and drivers

23. Player types:
Mechanic ,fun and
motivation

25. 80% failed in 2014
Business objectives not
defined

26. Thanks
And
Don’t forget fun