BLOGGING FOR BUSINESS AICI’s annual conference – 22th June 2009
Content <ul><li>Blogs? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li>...
Content <ul><li>Blogs? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li>...
Quick facts <ul><li>Blogs are mainstream </li></ul><ul><li>10 years old </li></ul><ul><li>+ 100 millions </li></ul><ul><li...
Definition <ul><li>A ready-built online diary where you can publish content freely </li></ul>
The secret sauce <ul><li>Comments </li></ul><ul><li>Trackbacks </li></ul><ul><li>RSS </li></ul><ul><li>= </li></ul><ul><li...
Content <ul><li>Blog? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li><...
➀ Online presence
➀ Online presence <ul><li>Success stories </li></ul>
➁ Build trust
➂ Valuation
➃ Knowledge
➄ Communication 2.0 <ul><li>By  mastering  a modern, nimble and powerful tool, you get  ready  for many prospects: product...
➅ Networking Offline Online
➆ Serendipity
Content <ul><li>Blogs? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li>...
➀ Target audience <ul><li>Who are they? </li></ul><ul><li>What are they interested in? </li></ul><ul><li>What are their pr...
➁ Goals <ul><li>By starting a professional blog my goal is to: </li></ul><ul><li>Create brand awareness? </li></ul><ul><li...
➂ Value proposition
➃ Measurement
➄ Budget
➅ IT Platform Wordpress, Typepad, Blogger … Registrar Gandi, GoDaddy, Namebay …  Hosting OVH, Infomaniak, Amen … Blogmaste...
➆ Web design <ul><li>Good looking </li></ul><ul><li>Straightforward </li></ul><ul><li>Simple </li></ul><ul><li>Easy to loa...
➇ Content <ul><li>Unique </li></ul><ul><li>Valuable </li></ul><ul><li>Compelling </li></ul><ul><li>Personal </li></ul><ul>...
➈ Conversation On other blogs On your blog
➉ Marketing <ul><li>Personal branding </li></ul><ul><li>SEO </li></ul><ul><li>Syndication </li></ul><ul><li>Digg-likes </l...
Conclusion <ul><li>What if I have no time, I hate writing, etc.: </li></ul><ul><li>Collective blogging </li></ul><ul><li>W...
<ul><li>Youssef Rahoui </li></ul><ul><li>[email_address] </li></ul><ul><li>+33 1 75 42 30 80 </li></ul>Thank you!
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Blogging for Business: the What, the Why and the How

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  • INTRO (5’) Glad to be here thank you lily who I am: ceo, madmagz I’ve been running a professional blog from the get go =&gt; insider’s perspective goal of the conference+plan&amp;timing+mind-set (= conversation)
  • 10’ who know what is a blog? what is a blog?
  • 73% of internet users have read a blog (Universal McCann) Facts: http://www.scribd.com/doc/8435170/Social-Media-Tracker2008 Bechmark: http://siteanalytics.compete.com/www.huffingtonpost.com+www.techcrunch.com+boingboing.net+www.engadget.com/?metric=uv&amp;months=12
  • Live test: http://www.blogger.com/home
  • Examples: Comments: my blog Trackback: http://www.techcrunch.com/2009/06/20/flip-has-little-chance-in-an-iphone-world/ RSS: http://www.madmagz.com/fr/blog/comment-creer-du-trafic-sur-son-site-web-les-comparateurs-de-prix http://news.google.fr/news?ned=us
  • 10’ Who does not have a professionnal blog?
  • http://pewresearch.org/pubs/1066/internet-overtakes-newspapers-as-news-source
  • 15’ Who runs a blog?
  • KPIs: visitors, leads, productivity … Targets: 3,000 visits within 6 months 20 leads per months One post every other day Etc. Dashboard refreshed weekly and monthly
  • 5’ Vlog: http://www.youtube.com/user/GaryVaynerchuk
  • Blogging for Business: the What, the Why and the How

    1. 1. BLOGGING FOR BUSINESS AICI’s annual conference – 22th June 2009
    2. 2. Content <ul><li>Blogs? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li></ul>
    3. 3. Content <ul><li>Blogs? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li></ul>
    4. 4. Quick facts <ul><li>Blogs are mainstream </li></ul><ul><li>10 years old </li></ul><ul><li>+ 100 millions </li></ul><ul><li>Worlwide </li></ul><ul><li>It’s a Media : </li></ul><ul><ul><li>Monica gate, war blogs… </li></ul></ul><ul><ul><li>TechCrunch, The Huffington Post… </li></ul></ul><ul><li>Social recognition: “I’m a Blogger!” </li></ul>
    5. 5. Definition <ul><li>A ready-built online diary where you can publish content freely </li></ul>
    6. 6. The secret sauce <ul><li>Comments </li></ul><ul><li>Trackbacks </li></ul><ul><li>RSS </li></ul><ul><li>= </li></ul><ul><li>Community </li></ul><ul><li>a.k.a. </li></ul><ul><li>Blogosphere </li></ul>
    7. 7. Content <ul><li>Blog? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li></ul>
    8. 8. ➀ Online presence
    9. 9. ➀ Online presence <ul><li>Success stories </li></ul>
    10. 10. ➁ Build trust
    11. 11. ➂ Valuation
    12. 12. ➃ Knowledge
    13. 13. ➄ Communication 2.0 <ul><li>By mastering a modern, nimble and powerful tool, you get ready for many prospects: product launch, fighting smears, crisis management, etc. </li></ul>
    14. 14. ➅ Networking Offline Online
    15. 15. ➆ Serendipity
    16. 16. Content <ul><li>Blogs? What’s that? </li></ul><ul><li>Why should I care? </li></ul><ul><li>How should I go about it? </li></ul>
    17. 17. ➀ Target audience <ul><li>Who are they? </li></ul><ul><li>What are they interested in? </li></ul><ul><li>What are their problems? </li></ul><ul><li>What ater their misconceptions? </li></ul><ul><li>Etc. </li></ul>
    18. 18. ➁ Goals <ul><li>By starting a professional blog my goal is to: </li></ul><ul><li>Create brand awareness? </li></ul><ul><li>Find new customers? </li></ul><ul><li>Inform? </li></ul><ul><li>Etc. </li></ul>
    19. 19. ➂ Value proposition
    20. 20. ➃ Measurement
    21. 21. ➄ Budget
    22. 22. ➅ IT Platform Wordpress, Typepad, Blogger … Registrar Gandi, GoDaddy, Namebay … Hosting OVH, Infomaniak, Amen … Blogmaster codeur.com … Web analytics Google Analytics
    23. 23. ➆ Web design <ul><li>Good looking </li></ul><ul><li>Straightforward </li></ul><ul><li>Simple </li></ul><ul><li>Easy to load, to navigate, to share… </li></ul><ul><li>Branded and customized </li></ul>
    24. 24. ➇ Content <ul><li>Unique </li></ul><ul><li>Valuable </li></ul><ul><li>Compelling </li></ul><ul><li>Personal </li></ul><ul><li>Correct </li></ul><ul><li>Regular </li></ul>
    25. 25. ➈ Conversation On other blogs On your blog
    26. 26. ➉ Marketing <ul><li>Personal branding </li></ul><ul><li>SEO </li></ul><ul><li>Syndication </li></ul><ul><li>Digg-likes </li></ul><ul><li>Social networks </li></ul><ul><li>Etc. </li></ul>
    27. 27. Conclusion <ul><li>What if I have no time, I hate writing, etc.: </li></ul><ul><li>Collective blogging </li></ul><ul><li>White papers, articles… </li></ul><ul><li>Vlogs, YouTube channel, podcasts … </li></ul><ul><li>Networking: Linkedin answers, forums … </li></ul><ul><li>Etc. </li></ul>
    28. 28. <ul><li>Youssef Rahoui </li></ul><ul><li>[email_address] </li></ul><ul><li>+33 1 75 42 30 80 </li></ul>Thank you!

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