The document discusses a mobile app concept called 'Mobile Backstage' aimed at enhancing fan engagement for artists. It highlights successful case studies, including 'You Me at Six,' that show significant increases in interaction rates and conversion rates from fans using the app. The overall message emphasizes that prioritizing fan engagement will ultimately benefit the business.

1. YOUR VIRTUAL TRIBE
BY STEAM REPUBLIC

2. We are all WRONG!!!

3. Take care of the FANS…

4.  and the BUSINESS will
take care of itself.

5. The Story: http://vimeo.com/17921978
How it works: http://www.youtube.com/watch?v=6GkKVXx-9Ic

6. 1 Not Just an App
2 Real Engagement
3 Integration

8. CASE STUDY: You Me At Six
90 %
Dead
Accounts
10 %
of their fans used
it actively after
downloading
Active
Users
90 %

9. CASE STUDY: You Me At Six
Same post in Mobile Backstage generated:
17 X more interaction than Facebook
450 X more interaction than MySpace

10. CASE STUDY: You Me At Six
30% purchased
Conversion Rate of
buyers/visitors
30%
(Users that purchased after
entering iTunes via MBS)
70% visited

11. Facebook
App

13. Take care of the FANS…
and the BUSINESS will
take care of itself.

14. YOUR VIRTUAL TRIBE
Thank you!
Paavo Bäckman
+358 541 9122
paavo.backman@steamrepublic.com

15. THE
DIFFERENCE?
Mobile
app
Mobile
Backstage
Concept
Mobile
website,
”collector”.
Mobile
fan
club
community,
”creator”.
Passive
content
browsing
Engagement
tool
based
on
ac2ve
”Squeezing
down”
the
web
to
pos?ngs
and
exchange
mobile,
catch
the
past,
born
desktop
Setup App
builder.
DIY
online
design
kit.
Turn-­‐key
service,
U2lizing
mobile
to
flourish,
catch
the
moment,
born
mobile
Content Rich
technical
features,
sta?c
and
Personal
and
unique
push-­‐content
directly
aggregated
pull-­‐content
from
from
ar?sts
and
fans.
Social
features
&
ac?ve
websites.
All
material
collected
use
as
key
elements.
here
for
fans
to
browse.
Limited
social
aGributes.