The document is a presentation on social products and the evolution of the relationship between brands and consumers. It discusses how connected devices are becoming more numerous than humans and will reach 50 billion devices by 2020. It then addresses what constitutes a social product and highlights key features such as being connected, offering digital services and value-added experiences, generating storytelling content, enabling data and capability sharing, and engaging consumers with the brand. Examples are provided for each feature to illustrate social products.
Fjord CEO Olof Schybergson spoke at Marketforce's Future of Broadcasting conference in London in June 2011 on the changing media landscape. Learn more about Fjord at www.fjordnet.com. Follow us on Twitter @fjord
Fjord CEO Olof Schybergson spoke at Marketforce's Future of Broadcasting conference in London in June 2011 on the changing media landscape. Learn more about Fjord at www.fjordnet.com. Follow us on Twitter @fjord
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
Browsers in a Cloud-Powered World: Geeknet Virtual Trade Show - John BlossomJohn Blossom
In a cloud-powered world, the browser achieves new prominence, both as a productivity-enabler and as a locus of risk. How do fast-moving changes in HTML5 and related standards affect the browser’s ability to serve cloud-driven business securely? How do cloud-mediated innovations like Amazon’s ‘Silk’ browser, and ChromeOS, map to enterprise productivity and security goals? This panel will discuss the changing face of the browser on desktops and mobile devices.
Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.
SXSW is one of the biggest web technologies festival in the world, taking place in Austin, Texas, every March
The Accelerator at SXSW is the official competition of the festival, with more than 500 startups applying, and about 50 having a chance to attend the finals in 6 categories this year: Enterprise and Big data, Entertainment and Content, Innovative World, Health Technologies, Social Technologies and Wearables.
This review is part of Innovation is Everywhere, a project which explores startups in the world. The project is lead by Agence Tesla and supported by the Web School Factory and the Innovation Factory, a campus-cluster in Paris, France
Data is the fuel of the connected world, and aspects like value, trust, transparency and ultimately ownership have been a continuous source for debate. As our technical capabilities and our comfort with and within the connected world evolves, so does the conversation about our habits and practices around customer data. As a product strategy and design company that has been leading the industry for more than four decades, I believe that frog is in a good position to reflect forward.
In the same way as the web is quickly extending onto the mobile platform, we are starting to see the web moving further into the physical world. Many emerging technologies are beginning to offer physical-world inputs and outputs; multi-touch iPhones, gestural Wii controllers, RFID-driven museum interfaces, QR-coded magazines and GPS-enabled mobile phones.
These technologies have been used to create very useful services that interact with the web such as Plazes, Nokia Sports Tracker, Wattson, Tikitag and Nike Plus. But the technologies themselves often overshadow the user-experience and so far designers haven’t had language or patterns to express new ideas for these interfaces.
This talk will focus on a number of design directions for new physical interfaces. We will discuss various ideas around presence, location, context awareness, peripheral interaction as well as haptics and tangible interfaces. How do these interactions work with the web? What are the potentials and problems, and what kinds of design approaches are needed?
Originally presented at WARC "Online Research Now & Next" 1 March 2011, London, this slide show delves into how to get deeper insights out of data by combining one set of data with another set.
Rather than just looking at social media volumes, or a market research online community's responses, this presentation will show you how you can combine different types of data for better insights.
Possibilities and perils of the data-driven world.joshuakauffman
I gave this lecture and led a discussion at the Future Insight summit in Oslo, Norway, March 13, 2014.
This was an introduction to subjects relating to the data-driven world, including a lengthier bit on the Quantified Self.
I improvised from the presenter notes.They give a pretty good sense of the contour of the talk.
In the Q and A session, people were mostly concerned about privacy implications of personal data collection.
My short answer is that I am also concerned, and think we need to broaden the discussion of privacy so that it transcends the concept of unwanted exposure and recenters itself on questions relating to the terms of exchange of personal data as they relate to social and economic value.
This presentation was presented at BNO Spellbound Amsterdam in march 2011 and dives into the subject of Meta Products. It explains what Meta Products are and how they can be designed. The introduction contains some portfolio cases of Booreiland.
Outlook 2010 new features review. Email-to-SMS solutions. Have I drowned my laptop? Insurers take a sideways look at Facebook. De-crapify your PC. Q&A: How to write our online handbook? Clicks of the Trade - Banish browser mixed-content security warnings
Browsers in a Cloud-Powered World: Geeknet Virtual Trade Show - John BlossomJohn Blossom
In a cloud-powered world, the browser achieves new prominence, both as a productivity-enabler and as a locus of risk. How do fast-moving changes in HTML5 and related standards affect the browser’s ability to serve cloud-driven business securely? How do cloud-mediated innovations like Amazon’s ‘Silk’ browser, and ChromeOS, map to enterprise productivity and security goals? This panel will discuss the changing face of the browser on desktops and mobile devices.
Actionable trend forecasting is elemental for all businesses. To keep you on the forefront of emerging or evolving digital trends, this keynote presentation provides valuable context and validation for potential new opportunities in the digital world we live today.
SXSW is one of the biggest web technologies festival in the world, taking place in Austin, Texas, every March
The Accelerator at SXSW is the official competition of the festival, with more than 500 startups applying, and about 50 having a chance to attend the finals in 6 categories this year: Enterprise and Big data, Entertainment and Content, Innovative World, Health Technologies, Social Technologies and Wearables.
This review is part of Innovation is Everywhere, a project which explores startups in the world. The project is lead by Agence Tesla and supported by the Web School Factory and the Innovation Factory, a campus-cluster in Paris, France
Data is the fuel of the connected world, and aspects like value, trust, transparency and ultimately ownership have been a continuous source for debate. As our technical capabilities and our comfort with and within the connected world evolves, so does the conversation about our habits and practices around customer data. As a product strategy and design company that has been leading the industry for more than four decades, I believe that frog is in a good position to reflect forward.
In the same way as the web is quickly extending onto the mobile platform, we are starting to see the web moving further into the physical world. Many emerging technologies are beginning to offer physical-world inputs and outputs; multi-touch iPhones, gestural Wii controllers, RFID-driven museum interfaces, QR-coded magazines and GPS-enabled mobile phones.
These technologies have been used to create very useful services that interact with the web such as Plazes, Nokia Sports Tracker, Wattson, Tikitag and Nike Plus. But the technologies themselves often overshadow the user-experience and so far designers haven’t had language or patterns to express new ideas for these interfaces.
This talk will focus on a number of design directions for new physical interfaces. We will discuss various ideas around presence, location, context awareness, peripheral interaction as well as haptics and tangible interfaces. How do these interactions work with the web? What are the potentials and problems, and what kinds of design approaches are needed?
Originally presented at WARC "Online Research Now & Next" 1 March 2011, London, this slide show delves into how to get deeper insights out of data by combining one set of data with another set.
Rather than just looking at social media volumes, or a market research online community's responses, this presentation will show you how you can combine different types of data for better insights.
Possibilities and perils of the data-driven world.joshuakauffman
I gave this lecture and led a discussion at the Future Insight summit in Oslo, Norway, March 13, 2014.
This was an introduction to subjects relating to the data-driven world, including a lengthier bit on the Quantified Self.
I improvised from the presenter notes.They give a pretty good sense of the contour of the talk.
In the Q and A session, people were mostly concerned about privacy implications of personal data collection.
My short answer is that I am also concerned, and think we need to broaden the discussion of privacy so that it transcends the concept of unwanted exposure and recenters itself on questions relating to the terms of exchange of personal data as they relate to social and economic value.
This presentation was presented at BNO Spellbound Amsterdam in march 2011 and dives into the subject of Meta Products. It explains what Meta Products are and how they can be designed. The introduction contains some portfolio cases of Booreiland.
The Internet of Useless Things (and how to avoid it)Mark Brill
With the rapid growth of technologies the #IoT is upon us. There is a danger though, that many of those objects will be useless. This is an introduction into how to develop a brand IoT strategy and how to avoid the useless things. This is an ongoing project and more slides will be added!
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
10. What do you mean for
SOCIAL PRODUCT?
venerdì 8 marzo 13
11. SOCIAL PRODUCT definition:
It’s a ‘connected’ hybrid object
(physical/digital), integrated into a
multi-touchpoint ecosystem responding
to social dynamics.
venerdì 8 marzo 13
12. The SOCIAL PRODUCT opens an
innovative perspective to the
product experience.
venerdì 8 marzo 13
13. GENESIS
#SOCIALPRODUCTCONCEPT
Define a real IOT experience isn’t
about connecting objects.
It is about creating a new service
with an high value-added that
leverages on connectivity.
venerdì 8 marzo 13
14. UX
#USEREXPERIENCE
Connectivity, in product
consumption, changes everything.
Products and services hybridization
makes the experience something
really “seamless”.
venerdì 8 marzo 13
15. UI
#USERINTERFACE
Consumer can interact with the product
through physical/digital interfaces
allowing behaviours that go back to
rituality.
venerdì 8 marzo 13
16. Which are the distinctive features
of a SOCIAL PRODUCT?
venerdì 8 marzo 13
18. 1 #CONNECTED
Connected Object
The connected object achieves a
dedicated and specific role and
gathers data from other contexts.
venerdì 8 marzo 13
19. GOOD NIGHT LAMP INSPIRATION
Is a family of connected lamps that lets
you communicate the act of coming
back home to your loved ones,
remotely.
#CONNECTED
http://goodnightlamp.com/
venerdì 8 marzo 13
20. POLLY INSPIRATION
It is a candy machine that gives you a
candy for a tweet. Polly represents an
example of physical rewarding caused
by a digital social action.
#CONNECTED
http://www.ollyfactory.com/polly/
venerdì 8 marzo 13
21. FASHION LIKE INSPIRATION
It’s a cross-media marketing initiative
(digital-physical) by C&A, a brasilian
retailer of clothing. The Fashion Like
tracks the Likes on products collected
into the FanPage and inside the POS.
Everything happens realtime. Inside
the POS there are special connected
hangers with a counter.
#CONNECTED http://goo.gl/OtfD9
venerdì 8 marzo 13
22. HOCKEY GOAL LIGHT INSPIRATION
Budweiser launched a big initiative in
order to engage hockey fans. Through a
wi-fi and a mobile app you can follow
the game of your favourite team in an
engaging way. A special red light will
turn on and make a sound when some
points are awarded to the team.
#CONNECTED http://goo.gl/WL3xl
venerdì 8 marzo 13
23. 2 #SERVICE
Digital Service, Value Added Service
Service takes a central role into the concept of a
valuable user experience product, aiming to
increase the value given to the consumers.
venerdì 8 marzo 13
24. SMART DROP INSPIRATION
Evian uses a fridge connected magnet
to permit to its customers to order
water with free home delivery. The
device works with a mobile app. Evian
already sells its products online.
#SERVICE
http://goo.gl/AUSzu
venerdì 8 marzo 13
25. 3 #STORYTELLING
Storytelling, Object Generated Content
Connected objects are generating new contents
made up by the strong link between physical and
digital world. Connected objects can express their
own “personality” and stimulate conversations.
venerdì 8 marzo 13
26. BRAD TOASTER INSPIRATION
Brad is a connected object that
nobody can own: it can only be hosted
in your kitchen.
Brad has feelings: if it isn’t used that
much (compares its activity with the
other toasters in the neighborhood) it
stimulates its host in using it.
Brad expresses itself via Twitter.
#STORYTELLING
http://www.addictedproducts.com/
venerdì 8 marzo 13
27. STANLEY PIANO
INSPIRATION
Stanley is a piano reinvented as a
connected object. It contains hardware
and software components that let
people asking for songs. Stanley
answers and stimulates reactions of its
fans. The piano plays without the
performer.
#STORYTELLING http://stanleypiano.com/
venerdì 8 marzo 13
28. 4 #SHARABLE
Sharable Data & Capabilities
Social products are designed to share data and
functionalities. Sharing can take place into a small
network of friends or between people
that are connected to the object.
venerdì 8 marzo 13
29. NETATMO
INSPIRATION
Netatmo is a personal weather station
that can be shared with other users.
Netatmo monitors and measures
indoor e outdoor parameters including
temperature, humidity, air pressure,
CO2 concentration etc sending data to
the mobile app. http://www.netatmo.com/
#SHARABLE
venerdì 8 marzo 13
30. 5 #BRAND IDENTITY
Brand Engager
Social product is a cross-media vehicle that
effectively spreads the brand values
engaging consumers.
venerdì 8 marzo 13
31. NIKE+ FUEL BAND INSPIRATION
Through an accelerometer, Nike+
FuelBand tracks your daily sports
activities, such as running, walking,
dancing etc. For every activity calories
consumption is tracked down.
#BRAND IDENTITY http://www.nike.com/us/en_us/lp/nikeplus-fuelband
venerdì 8 marzo 13
32. APPLE IWATCH INSPIRATION
It is a personal wearable computing
device ideal for the self-tracking and
monitoring of your physiological
parameters for medical purposes.
Thanks to a lot of sensors, it is able to
track down “temperature, humidity,
chemical agents, heartbeat, blood
pressure, stress, weight,
environmental and risk factors.”
g
min
co on
so
#BRAND IDENTITY
venerdì 8 marzo 13
33. 6 #CONTENT
Content Supplier
The process that provides consumer
generated contents is evolving.
Social products can promote and enrich
consumers content production.
venerdì 8 marzo 13
34. MEMOTO INSPIRATION
Tiny personal device for life blogging
that shoots and stores frames (ex.
every 10 seconds). The device is
related to a mobile app that lets you
share and search your frames.
#CONTENT
http://memoto.com/
venerdì 8 marzo 13
35. 7 #SENSOR
Sensing the World
Social products contain electronic components
(sensors) sensitive to surroundings phenomena
or user interactions. The tracking of those data is
realtime.
venerdì 8 marzo 13
36. LAPKA INSPIRATION
It is a beautiful, tiny personal
environment monitor that connects
with your phone to measure, collect
and analyze the hidden qualities of
your sorroundings.
#SENSOR
https://mylapka.com/
venerdì 8 marzo 13
37. KOUBACHI INSPIRATION
INSPIRATION
Koubachi is a wi-fi plant sensor that
detect indoor and outdoor plants
needs in terms of water, light, soil
moisture sending notification to a
mobile app.
#SENSOR
http://www.koubachi.com
https://mylapka.com/
venerdì 8 marzo 13
38. 8 #LOYALTY
Social Loyalty & Marketing Actions
Swiftness and effectiveness are boosting the
adoption of promotional/marketing
initiatives. IOT turns on initiatives through
simple social actions (tweet/like) - or physical
triggers (RFID - NFC) - with a consequent viral
effect due to social amplification.
venerdì 8 marzo 13
39. PUSH FOR HANGER INSPIRATION
Restaurant “Red Tomato Pizza” in
Dubai gives to customers a connected
fridge magnet that lets you
immediately order a pizza. The fridge
magnet works with a mobile app via
bluetooth that makes you configure
your menu and delivery information.
#LOYALTY
http://goo.gl/jKrPz
venerdì 8 marzo 13
40. Why the SOCIAL PRODUCT
can be strategic for social
media marketing?
venerdì 8 marzo 13
41. ...because SOCIAL PRODUCTS make
the consumer experience really
authentic involving people who, with
their conversations, are interested in
the same objective (the product!).
venerdì 8 marzo 13
42. ...because SOCIAL PRODUCTS bring
virality, they amplify on digital world
the real consumer behaviours.
venerdì 8 marzo 13
43. Key drivers for designing
successful SOCIAL PRODUCTS
venerdì 8 marzo 13
44. DESIGN
is a critical factor for success...
... the challenge is about tuning on
behaviours of people and products
involved
venerdì 8 marzo 13
45. Which are the most
important actions to design a
SOCIAL PRODUCT?
venerdì 8 marzo 13
46. OPEN
to product innovation
CREATE
a value-added into products & services
consumption
INVENT
new and memorable product experiences
SET UP
new business models on products
venerdì 8 marzo 13