This document discusses Adidas' "mi Adidas" mass customization initiative. The initiative aimed to deliver customized athletic footwear to retail customers. It examines expanding the small initial pilot program to a wider operation with a retail presence. The pilot program evaluated demand for customized shoes and fulfilled customer expectations. Later phases focused on retail stores and customizing additional shoe types. Future phases aimed to set up permanent customization units and diversify products. Alternative strategies discussed establishing a broader geographic presence and diversifying pricing strategies.
The "mi adidas" Mass Customization InitiativeYoussef Alaadin
Case Study: The "mi adidas" Mass Customization Initiative - Submitted as a partial requirement for the fulfillment of Introduction to Marketing course - MBA Degree - The German University in Cairo - Spring 2011
The "mi adidas" Mass Customization InitiativeYoussef Alaadin
Case Study: The "mi adidas" Mass Customization Initiative - Submitted as a partial requirement for the fulfillment of Introduction to Marketing course - MBA Degree - The German University in Cairo - Spring 2011
A case study focusing on world’s two biggest names in the sports brands today - Nike and Adidas. Gives a good viewpoint to the marketing strategy of both.
MBA case presentation on Nike's sustainability initiative
- I handled the design and creation of the PowerPoint presentation
- Research into Nike's Sustainable business practice
- Illustrate how Nike is a great example of how to integrate sustainability into a company culture
Consumer behaviour study for luxury brandsSaisha Nagpaul
This presentation was on one of the projects under my internship with DLF Brands, Summer 2016. This studies the consumer behaviour towards luxury brands.
A case study focusing on world’s two biggest names in the sports brands today - Nike and Adidas. Gives a good viewpoint to the marketing strategy of both.
MBA case presentation on Nike's sustainability initiative
- I handled the design and creation of the PowerPoint presentation
- Research into Nike's Sustainable business practice
- Illustrate how Nike is a great example of how to integrate sustainability into a company culture
Consumer behaviour study for luxury brandsSaisha Nagpaul
This presentation was on one of the projects under my internship with DLF Brands, Summer 2016. This studies the consumer behaviour towards luxury brands.
Integrated Marketing Communication - Adidas Viren Lathiya
Integrated Marketing Communication tools of Adidas. This Presentation Includes:-
1) Tools Of I.M.C
2) Channels
3) Marketing Mix Strategies
4) Competitive Advantage
5) B.C.G Matrix
6) Competitive Strategies
Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.
This was made for my project given in my college. K.C COLLEGE, Mumbai. It includes the Product Life cycle and the 7 P'S of Woodland Shoes.
Hope you find this ppt useful :)
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
Follow us on: Pinterest
Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
2. MEANING OF MASS
CUSTOMIZATION..
• Production of personalized or custom-
tailored goods or services to meet consumers'
diverse and changing needs at near mass
production prices.
• Customer is integrated during co-
design, configuration and product specifications.
• Mass customization is designed to deliver highly
customized products with mass production
efficiency..
3. MI ADIDAS..
This case examines adidas “mi adidas”
initiative aimed at delivering customized
athletic footwear to retail customers. It
discusses the practical implications
associated with expanding the initiative
from a small pilot to a wider operation with
a retail presence.
4. • Mi adidas was launched in April 2000 to
provide consumers with a chance to create
unique athletic footwear produced to their
personal specifications. It was an entirely
new idea to customize product, test
consumers’ demands and fulfill their
expectations as far as possible.
6. Phase 1: The mi adidas Pilot
It paid attention towards the evaluation of
the feasibility and prospects of mass
customizing athletic shoes . The objective
was to offer a customized product to test
customers demand for the product and
fulfill their expectations as far as possible.
It included the following steps-
7. Product selection
Free shoes as for testing
Marketing
Customer feedback
Check on competitors activities
This led to a positive impression of the
brand amongst the customers.
8.
9. Phase 2-The mi adidas Retail Tours
• After the success of phase -1 & satisfying
customer, mi adidas entered phase-2 where it
paid more attention towards the retail stores.
Retail units were set up which were more
durable and customer friendly.
• A large number of retailers were willing to take
part in this phase but only 50 were selected.
• Adidas paid more attention towards the small
specialty stores where in their products can be
easily marketed and customer can easily access
the customization process.
10. • As the first phase was fully event based, now the
second phase was 90% on the shoulders of
retail outlets and 10% event based.
• There were some problems faced by the
retailers regarding the geographical location and
the fee of promoting and marketing the brand.
This also hampered the engagement of
customers in the project.
11. The main stress was laid on the customized fit
over customized design. For this purpose the 3D
foot scanner was replaced by a simple foot
scanner unit for the best measurement for length
and width.
The prices of the customized shoes were also kept
at premium about 30-50% over the catalog
price.
After being successful in the field of soccer
shoes, mi adidas was now ready to enter into
the running shoe market and launched its
customized shoes during marathons.
12. • As the demand for the customized shoes
increased, Mi adidas faced some problems but
slowly and steadily it tried to maintain fit, design
and performance of the product.
13. Competitors...
Nike
New Balance Athletic Shoe, Inc.
Custom Foot Corp.
Creo Interactive GmbII
Customatix.com of Solemates, Inc.
16. Phase-3
• This phase will pay more attention towards
bringing of new shoes under customization
process such as basketball and tennis foot
wears.
• Targets has been set for the shoes like
Precision, Supernova, Bromium and
Barricade.
17. Phase-4
• This phase will pay more attention
towards setting up of permanent
MC units in adidas stores and
selected specialty stores.
18. Future of mi adidas
• Consumer feedback was
enthusiastic and enticing for
adidas to repeat the offerings
of mi adidas.
•In the long run only those mass
customization systems will be
successful that manage the
tradeoff between the benefits
and costs of customer
integration sufficiently.
20. What was Adidas Distribution
strategy for mass
customization approach?
Can you suggest an alternate
distribution strategy for
Adidas?
Discussion..
21. Alternative strategies..
Emphasize on Horizontal Growth
Strategy with Focus on Diversification-
expansion of its products in other
geographical locations, for example, in
emerging countries like India, Brazil and
Russia where the market is growing very
rapidly.
22. Also consider to diversify its sports products by
using price strategy. For instance, under pricing
strategy there are premium prices with high
quality products, medium price with high-high
quality or high medium quality of products, or
low price with average quality. By diversifying
such many pricing strategy, customers will have
much choice and more can choose according to
their affordability.
23. Stability strategy
Adidas can stop or limit its production towards
some products to have an innovation and
redesign. This can help to increase the
company’s products image and reputation. This
is because over produced products will cause
products low value and it will not be appreciated
as it will be easy to get.