It is interesting to see how an age old company, which dates back to the times when social media did not even exist, has adopted to the sudden change beautifully. Bata, has made its social media stand so strong that its lone competitor is the famous brand Woodland. Here's an analysis of what Bata is doing on various social media channels to keep their customers engaged.

1. A company that turned the cobbler’s job into a
business idea.
A Social Media Analysis
on

2. The History
§ Bata was founded on august 24,
1894 by three siblings in Zlin,
Czechoslovakia
§ Thomas G. Bata, is the present
chairman and the grandson of
the founder
§ The main reason behind Bata’s
success was its brand placement
as ‘Fashionable and Affordable’
§ Today Bata has over 5000 retail
outlets in over 60 countries.
Image source: bataindustrials.co.in

3. has an interesting Social Media story…

4. Bata Pakistan has the highest share of
Facebook fans
Source: https://www.facebook.com/BataHomePK

5. Bata India is the only player with an official Twitter handle
1204 followers

6. ON

7. Bata Pakistan has the highest share of fans on
Facebook with 1,286,864 likes

8. Bata Pakistan Focuses Their
Content around new arrivals and
collections
Bata India portrays a more
classy look!
The difference in the content is stark !

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Bata Namibia
Bata Shoes Australia
Bata Armenia
Bata Shoe Company
(Bangladesh) Ltd.
Bata Home Malaysia
Bata Shoe Singapore
Bata South Africa
Bata (IN)
Bata (PK)
Bata Pakistan’s Facebook Page witnessed high engagement
with
their content focusing around Cricket World Cup

10. Bata Namibia Bata Home Malaysia
Bata Shoe
Singapore
Bata South Africa
Bata (IN)
Bata Shoe Company
(Bangladesh) Ltd.
Bata (PK)
Bata Armenia
0
5000
10000
15000
20000
25000
30000
0 50000 100000 150000 200000 250000 300000 350000 400000 450000
Number of Fans
Number of Likes,
Comments and Shares
Radius of the bubbles
represents no of posts.
Bata Pakistan is the clear leader on Facebook but Bata
Armenia is most active on Facebook.

11. Contest with maximum engagement
TOP HASHTAGS
Highly shared contest but poor response
Other Popular Hashtags

12. 6
Related Posts
1,160
Collective
Likes
539
Collective
Comments
186
Collective Shares
#COLOURMEBATA
contest received a
huge applause

13. # COLOURMEBATA
The Campaign
celebrated the
colors of the festival
Holi
#COLOURMEBATA
performed better
among the female
population

14. Lakhani
Footwear
Woodland
Liberty Shoes
Ltd.
Bata (IN)
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
0 10 20 30 40 50 60 70
Woodland is the strongest competitor for Bata
Engagement per post
Liberty and Lakhani have very little
activity on Facebook.

15. Other Popular Hashtags
WOODLAND TOP HASHTAGS
Contest with maximum engagement
Highly shared contest but poor response

16. Woodland’s # EXPLOREMORE
21
Related Posts
18,385
Collective
Likes
96
Collective
Comments
101
Collective Shares
The EXPLOREMORE campaign reflected with huge engagement

17. ON

18. 5
Tweets
Per Day
1,204
Followers
So Far
28
Mentions
Per Day

19. Contests Perform Better on Twitter as well
Twitter content is the same as that of
Facebook
Contest related posts received
better response

20. Observations
• Bata Pakistan Facebook page is most successful among all
it’s peers.
• Bata India is highly active in posting occasional content like
Women’s day, Holi and Valentine’s Day, and they are one of
the most engaging posts.
• Woodland is the most strongest competitor so far, Lakhani
and Liberty has very little social media presence.
• Woodland content is primarily focused around Adventure
and Travel.

21. Image References:
All the images has been taken from respective Facebook Pages of Bata and Woodland.
Data for respective analysis has been taken from Simplify360 and the respective Facebook and Twitter
Channels.

22. THANK YOU
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