Microsites and campaign website design.

1. LVIMA Presentation
July 2015

2. Microsites/ Campaign
Website Design
Grow Conversion
Promote Engagement
Distribute Brand Message

3. The MacGuffin
MacGuffin What Is Your MacGuffin?
• Reservations & Events
• Location Promotion
• Membership
• Social Campaign
• Issue Advocacy
• Investment & Crowd
Funding

4. Brands/Causes
Using Microsites
• Office Max – Elf Yourself
o ElfYourself.com
• Dangers of Fracking
o http://www.dangersoffracking.com/
• Tiffany’s
o http://www.tiffany.com/WorldOfTiffan
y/WMLT/
• Michael Kors
o http://live.michaelkors.com/
• Nike
o http://www.nikeresponsibility.com/
• Madden 2015
o http://giferator.easports.com/create/t
eam
• Burger King
o http://www.subservientchicken.c
om/
• Coca-Cola – Aah Games
o http://www.ahh.com
• Adbowl – Real Time
Superbowl Ad Stats
o http://www.adbowl.com/

5. The Limits of Social
% of Population on Social % on Social By Age
Data by Pew Research Center

6. Microsite/ Campaign Sites
Benefits User Conversion Options
Microsite
Reserve
Call
Join
Follow
View
Tweet
Like
Share
Buy
Deploy
Content
Chat
Polls/
Surveys
Sign-up
Email
• Flexible Design & UI
• Speed to Market
• Development Costs
Lower Than Ever
• Becomes Valuable Digital
Real Estate
• Targeted User Experience
• Direct Path to User
Conversion

7. Riviera
Rhythm
Our Work:
Site Design &
Build
Client:
Bahamar

8. Riviera
Rhythm
Site Features:
Instagram
Feed
Author Profiles
Used For:
Promotion
Education
Engagement

9. LVIMA
Our work:
Brand & Site
Redesign
Client:
LVIMA

10. LVIMA
Site
Features:
Membership
Sponsor
Promotion
eCommerc
e
Event
Promotion &
Ticketing
Twitter Feed
Job Listings

11. Hilton
Suggests
Services:
Site Design
Site Build
Twitter
Integration
Client:
Digital Royalty
Hilton Hotels

12. Hilton
Suggests
Features:
Tweet from Site
Twitter Feed
Author Profiles
Used For:
Engagement
Content
Distribution

13. Our Services:
Microsites/ Campaign Website Design
Site and Brand Design
Web and UI/UX Development
Ongoing Search, Social, Content
Marketing
Video Production

14. LVIMA Digital Planning Day
July 2015