Lady Gaga is not just a pop star but also a marketing genius. The document outlines 11 things that can be learned from her approach to work, including regularly speaking out on issues, differentiating yourself, loving your work, leveraging social media, making money through meaningful opportunities, connecting with fans, treating fans well, not worrying about pissing some people off, having the right supporters, producing high quality work, and having a purpose in your work. The overall message is that Gaga's success is no accident and demonstrates how being fearless, calculated, and engaging fans can help anyone excel at their job.

1. BE A SUPERSTAREMPLOYEEat work
marketing style

2. “I don't want the 5 dollars in your pocket, I want your soul”
- Lady Gaga

3. There are weeks where I listen to only one track of hers,
there are weeks I listen to only her tracks;
but there is no week
I don’t listen to her.
- I am a Fan

4. Lady Gaga is not an average pop star
Age Albums Sold Singles Sold Grammys
27 23 million 64 million 5

5. But she is not just an amazing singer.

6. She and her team aren’t just pop geniuses, they are as well.marketing genius
Regardless of your opinion of her music
here are 11 things you can learn from her to
be the best at work.

8. Gaga regularly speaks out on issues she feels strongly about.
1.
In doing so, she keeps herself
in the public eye.
Picking a side helps you attract
the right people.

9. Don’t be diplomatic all the time at work. Take a side and
be responsible for the thought you pick.

10. 2.Be different

11. Differentiate wisely.
There are too many normal people doing normal things.
Show, don’t tell.
You are extraordinary, so show it.
2.

12. I used to walk down the street like I was a #@&#ing star...
I want people to walk around delusional about how great
they can be - and then to fight so hard for it every day
that the lie becomes the truth.
- Lady Gaga

13. 3. Love
your work

14. Inject your work into your DNA
3.
I have (had) self-centered, arrogant-friends ( ) working
with British Telecom in Infosys.
after
Working with BT for more than a quarter-year or so...
don’t take me wrong;
I love them <3

15. Talking politelyto customers for hours

16. Pretending someoneto customers for hours

17. They learnt
what makes people love you
BEING POLITE
LISTEN
HONEST
HELPFUL
UNDERSTAND
OTHERS
PROBLEM
CARE
BE NICE TO
THEM

18. And they injected their work in their own
character.

19. NOW THEY ARE MY NICEST

20. “I am focused on the work. I am constantly creating. I am a
busy girl. I live and breathe my work. I love what I do. I
believe in the message. There's no stopping. I didn't
create the fame, the fame created me.”
- Lady Gaga

21. 4.Leverage
ocial Media

22. Social media trick
4.
Gaga has worked tirelessly on accumulating over 37
million Twitter followers and 57 million Facebook fans.
She drives loyalty by tweeting her fans directly
(sometimes on an hourly basis) even before
she opened the Grammy Awards.

23. My little monster sweeties are already camped
outside today show! I love u! Will be sending u pizza
and water all day! And a suprise 2moro!X
- @LadyGaga

24. No matter what, now you need to be socially
connected with your employees,
if you want them to make you a leader connect them
through Social Media.
Your thought (Twitter or Facebook post)
makes a difference at work too.

25. 5. Don’t afraid
to make
lots of money.

26. Finance your efforts through meaningful opportunities.
5.
Being starving is not fun.
10 products are explicitly advertised in “Telephone”
music video.
Why not?
If making a ridiculous amount of cash is what
you want to do, go for it. But not in ethical way,
do the hard work and enjoy its money.

27. 6. Give your fans
something to connect
with.

28. Connect to little monsters
6.
Gaga calls her fans Little Monsters and gives
them a shared symbol. The official Little Monster
greeting is the outstretched "monster claw"
hand.
This allows fans to identify each other and connect.
Even Oprah knows the Little Monster greeting.

29. I remember, riding bicycle lessons from my uncle in my childhood
days. My uncle used to hold back-end of bicycle to give the
balance, so I paddled miles knowing he is there to balance me &
hold me when I fall. And fell when I looked back and he wasn’t
there; not knowing the fact, I’d ridden miles without him.
Point is
When your coworkers have no trust issues, you will be connected
to them. And they are your biggest strength (not enemies) at
work .
Connect with your coworkers

30. 7. Love your Little
Monsters.

31. Treat them well and they will make you a superstar.
7.
Professional photographers are barred from
concerts but she allows her fans to record and
distribute videos of her live performance on
YouTube.

32. 8.Don’t be afraid to piss
people off.

33. 8.You can’t please everybody, right?
Gaga routinely takes it a step further and pisses
off the people that she isn’t going to please
anyways, keeping her in the news and reinforcing
her message.
Some people won’t like you. Trying to be a
people-pleaser just makes you boring and dry.

34. "Well, that's your opinion, isn't it? And I'm not about to
waste my time trying to change it."
- Lady Gaga

35. 9.Have the right people on
your side.

36. 9.Your flock describes your heredity
Gaga has a long list of supporters.
Celebrity blogger Perez Hilton being one of the
biggest.
Befriending someone like Perez is a perfect ally
in her quest for pop world domination.

37. 10.Produce killer stuff.

38. 10.Do only what you are best at
Gaga writes amazingly good pop hits.
She doesn’t produce a huge amount of them,
but everything she does is done very well and is
worth talking about.

39. 11 Have a purpose

40. 11.The Gaga brand is very calculated.
Everything she does is on purpose.

41. Have a dream to die for.

42. "All that ever holds somebody back, I think, is fear. For a
minute I had fear. [Then] I went into the [dressing] room
and shot my fear in the face..."
- Lady Gaga

43. Gaga and the PR and marketing experts behind her did not invent the
wheel. They just took what works best today (like social media) and used it
to their advantage.
Gaga is a reminder that it can pay very well to be fearless in how you grow
and engage with your job & work place.

44. Ask for my other presentations
here.
Do what you love or love what you
do. Any one of this will get you to
your dream.
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