Marketing and sales. Inbound and outbound. These worlds are coming closer and closer together with all of the new Sales and Marketing Technologies in B2B Tech. The buyer's journey has changed and it is more important then ever for your Sales and Marketing teams to be better aligned to experience sustainable long term success. In this webinar, Joe Payne and Chris Rodriguez from LeadGenius share their insider tactics on how they have been able to define a data driven sales and marketing powerhouse team!
What You Will Learn:
-Building an audience profile to match the capabilities of your CRM and marketing automation software
-Coordinating marketing and sales communications and reporting on different platforms
-The importance of data quality and analysis to speed up your sales cycle
-Best Practices on Reporting, Lead Generation, and A/B Testing
How to Assemble a Results-Driven B2B Marketing TeamLeadGenius
Assembling a B2B growth marketing team is no easy task, but the experts from LeadGenius and Uberflip are here to help.
Finding the right people for your organization is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
In this webinar, Lena Shaw (Director of Marketing & Growth @ LeadGenius) and Hana Abaza (VP of Marketing @ UberFlip) discuss:
Hiring Your Growth Team (Assembling the DNA of your team)
Building Your Marketing Stack (Tools as a force multiplier)
Planning and Strategy (Doing more with less)
Budget and Tracking (3 Letters: ROI)
How High Performance B2B Sales Teams Squeeze The Most Out Of Every LeadLeadGenius
Acquiring more leads is one way to build a strong pipeline. Maximizing the potential of each lead is another. High-performance sales teams do both.
In this webinar featuring Ryan Williams, VP of Sales at LeadGenius, Mike Plante, VP of Demand Generation at InsideSales.com, and Max Altschuler, CEO at Sales Hacker
You will learn how to:
-Enrich leads with custom data to decrease your sales cycle
-Prioritize and score leads for better tracking and forecasting
-Identify conversion-increasing data to turn leads into opportunities faster
Speed up your response time
The Science of Building Actionable Buyer PersonasLeadGenius
The experts at LeadGenius and Scripted discuss how to develop data-driven buyer personas for better lead generation and content marketing.
VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl break down:
-Using data from your CRM to build in-depth buyer personas
-Refining, iterating, and testing your ideal customer profiles
-Creating effective content for each buyer stage
-How get started with content creation
-Lessons learned from LeadGenius customers
Additionally, they answered questions from the audience including:
-How many customers do you talk with before creating your buyer persona?
-Besides CRM tools, are there other ways you collect data for buyer personas?
-What are the examples of the 3 different stage type of collateral you make?
-How do you determine what those buyer persona problems are? -Is it based upon what content they look at or are you asking more direct questions?
Sales Hacking B2B Lead Generation with Max Altschuler & Anand Kulkarni LeadGenius
Sales is undergoing a transformation. One could call it the acceleration or automation era. This change is characterized by an explosion of data and technology. Data can be the high-octane fuel that powers your sales machine or it can be the sand that grinds everything to a halt. If you know how to automate, it’s a good time to be in sales.
In this 50-minute webinar, CEO of Sales Hacker, Max Altschuler, and Anand Kulkarni, Chief Scientist at LeadGenius, will discuss how technology demands that salespeople act more like data scientists, especially at the top of the funnel.
Max and Anand discuss:
-How to find your ideal customers in a crowded marketplace
-Targeting your high-potential buyer
-Automating lead research
-Examples of unique trigger events used for targeting buyers
-Examples of mid-market sales teams using data and technology to efficiently scale lead gen
-Examples of generating/resurfacing leads from legacy contact databases with fresh information
How To Scale Outbound Sales? - LAUNCH Scale - Prayag Narula, CEO, LeadGeniusLeadGenius
Inbound and content marketing takes between 6-9 months to see positive movement. Most companies don't have that type of runway.
When done right, outbound sales are immediate, predictable, consistent.
In this presentation from The @LAUNCH Scale Conference, Prayag Narula, CEO of @LeadGenius, discusses a scalable formula for targeted outbound sales.
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
How to Assemble a Results-Driven B2B Marketing TeamLeadGenius
Assembling a B2B growth marketing team is no easy task, but the experts from LeadGenius and Uberflip are here to help.
Finding the right people for your organization is only the beginning — you also have to focus on providing your team with the tools and tactics that they need to succeed.
In this webinar, Lena Shaw (Director of Marketing & Growth @ LeadGenius) and Hana Abaza (VP of Marketing @ UberFlip) discuss:
Hiring Your Growth Team (Assembling the DNA of your team)
Building Your Marketing Stack (Tools as a force multiplier)
Planning and Strategy (Doing more with less)
Budget and Tracking (3 Letters: ROI)
How High Performance B2B Sales Teams Squeeze The Most Out Of Every LeadLeadGenius
Acquiring more leads is one way to build a strong pipeline. Maximizing the potential of each lead is another. High-performance sales teams do both.
In this webinar featuring Ryan Williams, VP of Sales at LeadGenius, Mike Plante, VP of Demand Generation at InsideSales.com, and Max Altschuler, CEO at Sales Hacker
You will learn how to:
-Enrich leads with custom data to decrease your sales cycle
-Prioritize and score leads for better tracking and forecasting
-Identify conversion-increasing data to turn leads into opportunities faster
Speed up your response time
The Science of Building Actionable Buyer PersonasLeadGenius
The experts at LeadGenius and Scripted discuss how to develop data-driven buyer personas for better lead generation and content marketing.
VP of Sales at LeadGenius, Ryan Williams, Co-Founder of Scripted, Ryan Buckley, and Director of Marketing at Scripted, Eric MacColl break down:
-Using data from your CRM to build in-depth buyer personas
-Refining, iterating, and testing your ideal customer profiles
-Creating effective content for each buyer stage
-How get started with content creation
-Lessons learned from LeadGenius customers
Additionally, they answered questions from the audience including:
-How many customers do you talk with before creating your buyer persona?
-Besides CRM tools, are there other ways you collect data for buyer personas?
-What are the examples of the 3 different stage type of collateral you make?
-How do you determine what those buyer persona problems are? -Is it based upon what content they look at or are you asking more direct questions?
Sales Hacking B2B Lead Generation with Max Altschuler & Anand Kulkarni LeadGenius
Sales is undergoing a transformation. One could call it the acceleration or automation era. This change is characterized by an explosion of data and technology. Data can be the high-octane fuel that powers your sales machine or it can be the sand that grinds everything to a halt. If you know how to automate, it’s a good time to be in sales.
In this 50-minute webinar, CEO of Sales Hacker, Max Altschuler, and Anand Kulkarni, Chief Scientist at LeadGenius, will discuss how technology demands that salespeople act more like data scientists, especially at the top of the funnel.
Max and Anand discuss:
-How to find your ideal customers in a crowded marketplace
-Targeting your high-potential buyer
-Automating lead research
-Examples of unique trigger events used for targeting buyers
-Examples of mid-market sales teams using data and technology to efficiently scale lead gen
-Examples of generating/resurfacing leads from legacy contact databases with fresh information
How To Scale Outbound Sales? - LAUNCH Scale - Prayag Narula, CEO, LeadGeniusLeadGenius
Inbound and content marketing takes between 6-9 months to see positive movement. Most companies don't have that type of runway.
When done right, outbound sales are immediate, predictable, consistent.
In this presentation from The @LAUNCH Scale Conference, Prayag Narula, CEO of @LeadGenius, discusses a scalable formula for targeted outbound sales.
For better or for worse, B2B sales is changing rapidly. Attend this webinar to learn how to maximize the results from your SDR team and the tools you’ll need to scale your efforts to see repeatable success.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
The Tools and Levers That Move Sales DevelopmentSales Hacker
The Tools and Levers That Move Sales Development
Daniel Barber, Director of Sales Development and Operations, ToutApp
Sales Hacker Conference, New York City 2015
ABM Grand Slam #5: How to Hit a Home Run with Account-Based InteractionsEngagio
This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
In this slide deck, Terminus, special guest Julia Stead of Invoca, and Engagio give away the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
–––––––––
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
A recent article by Matt Sanatore, Research Director at SiriusDecisions, highlighted the fact that over the past twelve months, account-based marketing (ABM) generated enough global search traffic to warrant its first appearance on Google Trends. But the reality is, there is more to ABM than just display advertising.
In this session, we will walk through simple account-based marketing strategies you can implement today to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
ABM Grand Slam 4: Content Rules Everything Around Me Engagio
Content might be king, but distribution is queen, and she wears the pants. Learn how to start with great content for ABM and end with better distribution – join LookBook HQ and Engagio on 8/24 and take a lap around the content bases.
You’ll discover:
-What kind of content is right for ABM?
-How to determine the right amount of customization?
-Hacks for personalization at scale
-Personalization in a digital age
-Your content creation checklist
-How to distribute that content off the press
And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
Creating a buyer's journey involves strategy and tactics. In this deck, learn about how to create a simple outbound journey that gets you more qualified appointments.
Winning People Who Win Deals: How to Hire Top SalespeopleDataFox
Hiring great salespeople isn’t as simple as finding the most extroverted person in a room. Dive deep into the mechanics behind hiring top salespeople with DataFox's Director of Sales and Lever's Sales Recruiter.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
The Tools and Levers That Move Sales DevelopmentSales Hacker
The Tools and Levers That Move Sales Development
Daniel Barber, Director of Sales Development and Operations, ToutApp
Sales Hacker Conference, New York City 2015
ABM Grand Slam #5: How to Hit a Home Run with Account-Based InteractionsEngagio
This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.
In this slide deck, Terminus, special guest Julia Stead of Invoca, and Engagio give away the latest strategies from three of ABM’s original pioneers.
You’ll discover:
-How to activate your ABM
-Account Based Ads – when/where/how to use them
-An omni-channel ABM approach & why it works
-How to maximize your account development team
-And more
–––––––––
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
A recent article by Matt Sanatore, Research Director at SiriusDecisions, highlighted the fact that over the past twelve months, account-based marketing (ABM) generated enough global search traffic to warrant its first appearance on Google Trends. But the reality is, there is more to ABM than just display advertising.
In this session, we will walk through simple account-based marketing strategies you can implement today to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
ABM Grand Slam 4: Content Rules Everything Around Me Engagio
Content might be king, but distribution is queen, and she wears the pants. Learn how to start with great content for ABM and end with better distribution – join LookBook HQ and Engagio on 8/24 and take a lap around the content bases.
You’ll discover:
-What kind of content is right for ABM?
-How to determine the right amount of customization?
-Hacks for personalization at scale
-Personalization in a digital age
-Your content creation checklist
-How to distribute that content off the press
And more
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it.
But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results.
Join Demandbase and Host Analytics for a webinar on January 24 to learn:
- How AI is changing the B2B landscape and what powers the technology behind Demandbase
- How Host Analytics leveraged Spiderbook to make its marketing more efficient
- The challenges marketing and sales professionals face with AI
- How to overcome those challenges to maximize sales conversations and close more deals
Creating a buyer's journey involves strategy and tactics. In this deck, learn about how to create a simple outbound journey that gets you more qualified appointments.
Winning People Who Win Deals: How to Hire Top SalespeopleDataFox
Hiring great salespeople isn’t as simple as finding the most extroverted person in a room. Dive deep into the mechanics behind hiring top salespeople with DataFox's Director of Sales and Lever's Sales Recruiter.
Is Your Marketing Funnel Broken?: Uniting Lead Nurturing & Search StrategiesBFO
Creating a comprehensive plan to nurture leads and drive them down the funnel can be difficult. Check out what Steve Krull and Liz Ryan have to say about you can do to unite marketing strategies across the funnel and bring in new business.
How to Improve Your Sales & Marketing AlignmentHubSpot
Marketing complains that sales ignores incoming leads. Sales becomes frustrated with combing through dozens of unqualified leads to find one good one. Does this situation sound familiar to you?
Have your Sales and Marketing departments aligned goals yet?
See the presentation of HubSpot's VP of Marketing and VP of Sales about how to achieve revenue growth and become industry leaders by bringing sales and marketing together for maximum business success.
Get inside your Buyers Head - Improve Funnel Conversion RatesDavid Skok
SaaStock 2018 Dublin.
Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.
Marketers know their role has changed dramatically in the last few years – once upon a time the sales person controlled the sales cycle. Today, because of online research, buyers are much more informed about what they want to buy before that first sales contact. Marketing now educates the buyers in the early sales cycle. Ensure your sales people don’t miss the ‘hidden sales cycle’.
This discussion will help you understand:
- How to get sales and marketing to jointly identify those they’re targeting
- How to develop content that’s compelling to potential customers
- How you track and monitor the content your prospect engage with
Beyond digital to grow your building products brandLeigh Simpson
Covering why technology and the internet have changed buyer behaviour, what the strategic risks and opportunities and what you need to do as a business to thrive during this period of digital shift
Account-Based Marketing has become an important part of the marketing efforts of many Fortune 500 companies as well as mid-size to small firms. This ABM slideshow takes you through what ABM is, why it is important, as well as how to do it effectively. It also provides some examples of successful ABM projects that any company in the B2B space could leverage in their business. For further information or to get consulting in this area, please contact me. See my contact information on the last slide.
To watch video presentation of this slide show go to https://youtu.be/19JKRU9fAsw
Taking you through the key steps for successful inbound marketing campaigns and tactics, as presented by Felicity McCarthy, Spark Digital, at 3XE Digital Conference, Oct 2015
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
What you need to know to get started with marketing automation. Activate your sales funnel with drip campaigns and increase post sale revenue with automated on boarding/customer service. Includes vendor preview.
Content Marketing and Thought LeadershipMark Lewis
Customers are increasingly serving them selves in the purchasing cycle. Content Marketing can help put your offerings on the radar and increase your lead generation. Here's few tips to how to get started.
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
By aligning Marketing & Sales, increased ROI is show. This presentation describes how to nurture stale leads into sales-ready leads through marketing automation and lead nurturing.
Content marketing represents the foundations of any successful campaign. With the content marketing services available from Minerva Copywriting, ensuring your brand connects and engages with your target audience is assured. Contact Minerva Copywriting at http://minervacopywriting.co.uk today for more details.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
This presentation will cover the basics for all of your internet marketing needs. Learn the inbound strategies and web design tricks that increase internet traffic and let your customers find you.
Check out more at http://www.designandpromote.com
Similar to How to Align Marketing and Sales For Better Demand Generation (20)
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Align Marketing and Sales For Better Demand Generation
1. How to Align Marketing
and Sales for Better
Demand Generation
Presented by
2. About Chris and Joe
• Chris Rodriguez, Demand Generation
Manager, LeadGenius (Marketing)
• Tools: Marketing Automation,
Salesforce
• Joe Payne, Outbound Lead Generation
Manager, LeadGenius (Sales)
• Tools: Outbound Email Client,
Salesforce
#SHWebinar
3. What We’ll Cover Today
• Double Edge Account Based Marketing
• Streams, Waves, and Drips
• The Funnel and the “Spiral”
• Market Segmentation
• Buyer Matrices
#SHWebinar
4. Common Terminology
• Lead Generation - Identifying or attracting new
potential clients. It could be inbound or outbound.
• Demand Generation - Moving known potential clients
through your buyer funnel. Where sales and marketing
work together to move a prospect closer to a sale.
• Inbound - The potential client initiates the first touch.
• Outbound - The provider initiates the first touch.
• Account - Company records in your CRM
#SHWebinar
5. Double-Edge Account Based
Marketing & Sales Strategy
• What is Account Based Marketing?
• A B2B strategy that takes into account multiple roles within an
organization
• Sales and Marketing must work together
• Data quality is the key
• What is the double edge part?
• Inbound
• Outbound
#SHWebinar
6. Streams, Waves, and Drips
Drips
Example: Simple time based emails
Velocity is lost with the drip analogy. What
we want is momentum to speed up our sales
cycle.
#SHWebinar
7. Top Funnel Content
Mid Funnel Content
Streams: Linear buyer journeys where content is served
Waves: The content that gets triggered into action
Similar to Aaron Ross’ Nets, Spears, and Seeds
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8. Sales Velocity
• Sell More and Sell Faster
• Quality data shortens the Sales Cycle
• Sales Velocity = Number of Leads x Win Rate (%) x
Average Deal Size / Average Sales Cycle
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14. Drilling Down the Buyer
Matrix
DMDM DM
PC
I
Ch
I
Ch
I
Ch
CxOVP(x) VP(x)
D(x) D(x)D(x)
M(x) M(x)M(x)
Legend
PC: Primary Contact
DM: Decision Maker
I: Influencer
Ev: Evaluator
Ch: Champion
(x): Department
VP: Vice President
D: Director
M: Manager
Capturing
accounts based
off of the model
requires a
concerted effort of
influence for a
reduction in time
of the buyer’s
journey to
decision.
Ev Ev
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17. In Practice
VP Sales =
?
joe@LeadGenius.co
m
or
The beauty of an account based buyer matrix strategy is that the tactics
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18. In Conclusion
• Sync your tech, messaging, departments, and
strategy to increase sales velocity
• Don’t be lazy with your data
• REMEMBER! The people you engage with are also
engaged in group dynamics
• Empower your sales org
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