The document summarizes how sport has become increasingly globalized over time. It began with foreign athletes participating in events like the ancient Greek Olympics. Modern international competitions emerged with industrialization in the late 19th century, including Wimbledon in 1877. Sport globalization accelerated in the 20th century with events like the modern Olympics beginning in 1924. Globalization involves the spread of sports to new regions, international tournaments, and growing commercialization through sponsorship. Many sporting goods are now produced in low-cost countries. Transnational corporations have played a major role in the globalization of sport through sponsorship of teams and events.

1. ECONOMIC GLOBALISATION OF SPORT

2. Sports Globalisation Quiz
First thing to mind.
Keep a secret.
1. Football player
2. Basketball Player 3. Baseball Player
4. Winner of Wimbledon 5. Winner of a Golf Major
6. Sports team that play in red 7. Gold medal winner at
London 2012
8. A sports brand 9. Three non-sporting sponsors
10. Sports governing body.

3. So when did sport begin to
globalise?
You will be allocated a sport.
Can you find its earliest
international competition?

4. Origins of Sport and their spread in popularity.
Describe the spread and explain the reasons why.

5. Many sports have been ‘imported’ and given a new home
Baseball in Japan and South Korea
Soccer (football) in North America
American football and Frisbee in Europe,
Cycling in Africa
Skiing and hockey in Saudi Arabia

7. Sport started to internationalize very long
ago as “foreign” athletes attended the
Greek Olympics

8. Sport started to internationalize very long
ago as “foreign” athletes attended the
Greek Olympics
International competitions emerged with
the rise of modern industrial market
capitalism: Wimbledon tennis 1877, US Open tennis
1881, modern Olympics 1924, football World Cup 1930,
the Masters Golf 1934, ski world Championship 1973

9. Who was the first to sponsor
a major sporting event?
...in this case the 1928 Olympic Games.

11. Increasingly sport is related to commercial
activity and profit-seeking companies

12. Money in Sport
£$¥€

13. Sport and sponsorship
Share images of non-sporting
companies involved in the
sponsorship of sports teams and
events.
shared sport sponsorship slide show

14. The most globalized sport in the world
is football with 250 million registered
participants in the world.
The market for football (practice,
events,TV, shoes, etc.) involves over
500 million people.

15. 550 Billion U.S. Dollars
The global profits of imported and exported sporting goods in 2004

16. 550 Billion U.S. Dollars
An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head.
-Emile Zatopek
The global profits of imported and exported sporting goods in 2004

17. 550 Billion U.S. Dollars
An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head.
-Emile Zatopek
The global profits of imported and exported sporting goods in 2004
550 Billion U.S. Dollars

18. 550 Billion U.S. Dollars
An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head.
-Emile Zatopek
The global profits of imported and exported sporting goods in 2004
I was just marveling at this here in Turkey. It's kind of how they put the t-butyl mercaptan smell in natural gas so you
knowThe global profits of imported and exported sporting goods in 2004
re.
550 Billion U.S. Dollars

19. Globalization of
Production
Many firms proceed to Foreign
Direct investment (FDI) in the sporting
goods industry.
in other developed countries (market-
seeking FDI)
in developing and transition countries
(efficiency-seeking FDI) with low
production costs (unit labor costs).

20. Globalization of
Production
Most sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America.
Over 80% of soccer balls are manufactured in Asia.

21. Globalization of
Production
Most sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America.
Over 80% of soccer balls are manufactured in Asia.
Nike, and Reebok relocate all production in developing countries through
outward processing trade to Pakistani, Indonesian, and other subcontractors.

22. Whether through sponsorship of sports and sporting events,
production of sporting goods or the use of sport and athletes to
promote unrelated business. Sport is key to many Transnational
Corporations

23. Full time:
Remember the Quiz?
Lets have a look
1. Football player
2. Basketball Player 3. Baseball Player
4. Winner of Wimbledon 5. Winner of a Golf Major
6. Sports team that play in red 7. Gold medal winner at
London 2012
8. A sports brand 9. Three non-sporting sponsors
10. Sports governing body.

24. Football Team or TNC (Trans-national
corporation)?
Case Study: Manchester United.
Why do you think Manchester United have been so
successful in their off field activities?
Is the sporting success of a team linked to the business
success of a team?
Resources
•http://www.forbes.com
•Read more: http://www.businessinsider.com/manchester-uniteds-financials-and-sponsors-2012-8?
op=1#ixzz27TDt9YQy
•http://www.dailymail.co.uk/sport/football/article-2131936/Manchester-United-richest-club-world--Forbes-list.html

25. Globalization

26. Some Sources from
Andreff , Wladimire (1990) The Economic Globalization of
Sport, University Paris 1 Pantheon Sorbonne