Friends groups are nonprofit organizations that support public libraries through fundraising, advocacy, and programming. They have their own boards and budgets to organize events and raise money to supplement the library's operating funds. Effective friends groups build strong relationships with library staff and trustees to determine the community's needs and collaborate on initiatives. Fundraising, outreach, and strategic planning are essential to recruit members and donors and make a positive impact.
A little help_from_our_friends,_ols_north_conference,_may,_2010Jami van Haaften
This document discusses the benefits of having a Friends of the Library group to support local libraries. It outlines that Friends groups can fundraise, advocate, raise the library's profile, and provide volunteers. Some key benefits include fundraising for additional library resources, advocating to prevent closures, and raising awareness of library programs. The document also provides tips on forming a Friends group, planning events, spending funds raised, and maintaining a successful group through communication and shared workload.
Presented by Natalie Bazan, Director, Hopkins District Library (MI) on February 28, 2013 as part of the Big Talk From Small Libraries Conference.
http://nlcblogs.nebraska.gov/bigtalk
Sue Egles provides an overview of the key steps for building a major gifts program, including defining major gifts, developing a case for support, identifying leadership and prospects, cultivating donors through relationship building, and soliciting major gifts. The presentation outlines fundamentals such as establishing fundraising infrastructure and treating each prospect as a mini-campaign. Success is defined as taking time to build relationships, having a strong reputation, doing research on prospects, involving the right people, and creating commitment through follow up.
The document outlines the agenda for a meeting of the Rotary Club of North Raleigh, including welcoming remarks, an introduction of the district governor as the guest speaker, announcements about upcoming social events and service projects, and reminders about deadlines, volunteer opportunities, and ways to get involved through committee work or leadership roles in the club.
Women's Aid is a national charity working to end domestic and sexual violence. They have partnered with several large corporations over the years to help raise awareness and funds through campaigns and employee engagement. Their partnership with The Midcounties Co-operative was highly successful, raising over £294,000 through various fundraising initiatives and increasing awareness among employees. The partnership benefited both organizations by engaging employees, supporting survivors locally, and exploring new fundraising methods.
This document summarizes a presentation given by Liz Sully of Women's Aid and Lindsay Roche of The Midcounties Co-operative about their corporate partnership. Women's Aid is a national charity in the UK working to end domestic violence. They have historically relied on statutory and trust funding but began pursuing corporate partnerships in 2003. The Midcounties Co-operative is a consumer co-operative that supports community causes. In 2011, they partnered with Women's Aid as their Charity of the Year, raising over £294,000 through employee fundraising and engagement initiatives. The partnership helped raise domestic violence awareness and provided opportunities for employee volunteering. Both organizations found the partnership mutually beneficial in diversifying funding and community engagement.
Using Social Networking to Engage Your DonorsJim Friend
I offered this presentation at the International Catholic Stewardship Council and at the Lehigh Chapter for the Association of Fundraising Professionals in October 2009.
A little help_from_our_friends,_ols_north_conference,_may,_2010Jami van Haaften
This document discusses the benefits of having a Friends of the Library group to support local libraries. It outlines that Friends groups can fundraise, advocate, raise the library's profile, and provide volunteers. Some key benefits include fundraising for additional library resources, advocating to prevent closures, and raising awareness of library programs. The document also provides tips on forming a Friends group, planning events, spending funds raised, and maintaining a successful group through communication and shared workload.
Presented by Natalie Bazan, Director, Hopkins District Library (MI) on February 28, 2013 as part of the Big Talk From Small Libraries Conference.
http://nlcblogs.nebraska.gov/bigtalk
Sue Egles provides an overview of the key steps for building a major gifts program, including defining major gifts, developing a case for support, identifying leadership and prospects, cultivating donors through relationship building, and soliciting major gifts. The presentation outlines fundamentals such as establishing fundraising infrastructure and treating each prospect as a mini-campaign. Success is defined as taking time to build relationships, having a strong reputation, doing research on prospects, involving the right people, and creating commitment through follow up.
The document outlines the agenda for a meeting of the Rotary Club of North Raleigh, including welcoming remarks, an introduction of the district governor as the guest speaker, announcements about upcoming social events and service projects, and reminders about deadlines, volunteer opportunities, and ways to get involved through committee work or leadership roles in the club.
Women's Aid is a national charity working to end domestic and sexual violence. They have partnered with several large corporations over the years to help raise awareness and funds through campaigns and employee engagement. Their partnership with The Midcounties Co-operative was highly successful, raising over £294,000 through various fundraising initiatives and increasing awareness among employees. The partnership benefited both organizations by engaging employees, supporting survivors locally, and exploring new fundraising methods.
This document summarizes a presentation given by Liz Sully of Women's Aid and Lindsay Roche of The Midcounties Co-operative about their corporate partnership. Women's Aid is a national charity in the UK working to end domestic violence. They have historically relied on statutory and trust funding but began pursuing corporate partnerships in 2003. The Midcounties Co-operative is a consumer co-operative that supports community causes. In 2011, they partnered with Women's Aid as their Charity of the Year, raising over £294,000 through employee fundraising and engagement initiatives. The partnership helped raise domestic violence awareness and provided opportunities for employee volunteering. Both organizations found the partnership mutually beneficial in diversifying funding and community engagement.
Using Social Networking to Engage Your DonorsJim Friend
I offered this presentation at the International Catholic Stewardship Council and at the Lehigh Chapter for the Association of Fundraising Professionals in October 2009.
In the nonprofit and charitable sector, the weeks between October 1 and New Year’s Eve is known as “The Giving Season.” Charities see a large amount of their donations come in at this time and special campaigns are in full force.
How does your organization prepare for this demanding and exciting time? This webinar provides you with tips, advice and ideas to make this year's Giving Season a smooth success!
Crowdfunding involves using online platforms to get funding from multiple small donors for a project. It works best for modest budgets under £10k. To succeed, you need a strong community to promote the project, rewards for donors, and must actively market the campaign on social media and other outlets. Common mistakes include not preparing adequately and having unrealistic funding goals. Successful campaigns start marketing well in advance and have dedicated social media profiles and influencers to promote the project.
This document discusses implementing a planned giving program. It begins by defining planned giving as gifts made through wills or beneficiary designations that are integrated with a donor's estate planning. Common planned gift vehicles like bequests, retirement account beneficiary designations, and life insurance are described. The document emphasizes building a solid foundation first by assessing an organization's donor base, leadership support, strategic plan and more. It then provides guidance on prospecting, documenting planned gifts, addressing common objections, communicating the program, and stewardship. The document concludes by recommending next steps like continuing education and assessing readiness to implement a planned giving program.
Reine Shiffman has over 20 years of experience in fundraising, marketing, and management for nonprofit organizations. She has a proven track record of implementing strategic fundraising initiatives, developing relationships with donors, and leading organizations as both an executive director and consultant. The resume outlines her extensive qualifications and accomplishments in areas such as planned giving, major gifts, marketing, and managing teams.
The document provides information about supporting the March of Dimes organization through fundraising and advocacy efforts. It discusses that over 9,200 babies are born too early each week in the US and 508 will not survive past their first birthday. Students are encouraged to get involved by hosting awareness and fundraising events like walks, dances, and coin drives to support the March of Dimes' mission of helping babies survive and thrive. Resources and contact information are provided for students to learn more about advocacy opportunities and setting goals to support the organization.
Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.
Social Media 101: Using Social Media to Promote Rotary and Engage Your CommunityRotary International
This document provides guidance on using social media for Rotary clubs. It discusses choosing social networks like Facebook, Twitter, Instagram and LinkedIn based on factors like audience and resources. It emphasizes completing social profiles with images, text and contact information. The document also covers establishing a voice and tone for posts, identifying the target audience, creating a mix of content types to share, and guidelines for posting frequency and social listening. Resources and organizations to follow for additional support are also listed.
The document summarizes various outreach strategies and programs discussed at a 2014 PLA conference for public libraries. It provides ideas for targeting underserved groups, partnering with local organizations, and holding fundraising events. Suggestions are also given for marketing the library through newsletters, websites, social media, and promoting summer reading programs. Finally, it discusses talks from Simon Sinek and Amy Cuddy about leadership and body language.
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The document discusses plans for a new settlement library project in West Virginia. It notes that the local community has high poverty rates and lacks nearby access to educational and social services. The strategic aims of the project are to support the community, create a multi-service institution, promote literacy, establish technology access, provide lifelong learning resources, serve as an information hub, and preserve local culture and history. The project aims to make the library sustainable over the long term by strengthening advocacy, partnerships, and marketing.
FPN2017 Philanthropic Families and Community Foundations - slidedeck revTony Macklin
The document discusses how philanthropic families and community foundations successfully partner. It provides reasons why families partner with community foundations, including for local insights, peer learning, community problem-solving, and fulfilling payout requirements. It also shares stories from the Gobioff Foundation, Celia Lipton Farris and Victor W. Farris Foundation, and Community Foundation of Tampa Bay on their partnerships. The summit aimed to provide strategies and tips for how families and foundations can collaborate effectively.
This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.
The document outlines plans by Opportunity International to enhance its donor experience and fundraising efforts through its Board of Governors program. It proposes more personalized donor treatment based on giving levels, streamlined communication, tailored impact reporting, and regional events to deepen donor engagement. The goal is to increase fundraising by growing and migrating donors to higher giving levels through a more personalized experience connected to client impact.
Building Stronger Donor Relations SystemsColin Cumming
In recent years, phrases like “culture of philanthropy” and “donor centricity” have hit the field by storm, often with budget-breaking strategies for implementation and little information about where to start when one may not be a decision-maker. Thus at the Johnson Center for Philanthropy's Brown Bag Lunch & Learn Series, I facilitated a discussion about the importance of donor relations when it comes to long-term fundraising success and ethical fundraising practices. I also talked about the role of fundraising in the context of arts and cultural organizations.
The goal of the event was for participants to walk away with easy to understand ideas for their own organizations and volunteer roles. I discussed: Donor relations and fundraising from a historical perspective; How to integrate engaging donor relations practices into your fundraising program; Fund development challenges specific to membership-based organizations, arts and cultural organizations, and organizations that frequently request general operating funds.
VSC promotes Sarasota County as a tourism destination. It was established to welcome visitors and market the county, funded by a 5% hotel bed tax. VSC's 2020 strategy aims to make Sarasota a premier sports tourism location. However, the strategy lacks community and infrastructure support. Recommendations include hiring lobbying/marketing firms, engaging stakeholders, and developing alternative plans without promised state transportation funding. Addressing transportation and gaining public buy-in will strengthen VSC's strategic plan to meet its ambitious 2020 goals.
Integrating capital & referendum campaignsLibby Post
This document provides an overview of integrating capital and referendum campaigns for a public library in Goshen, NY. It discusses the benefits of combining the campaigns, with each helping to boost the other. It outlines the basics of capital campaigns and referendum campaigns, and shows how the library board would oversee both. A timeline is presented, along with messaging, communications strategies, and next steps for the integrated campaigns.
The document discusses theories of the universe from ancient Greece. It notes that the earliest constellations were identified by Homer around 6000 years ago and included the lion, bull, and scorpion. By the 5th century BC, most constellations had accompanying myths. The document also provides examples of three constellations - Leo the lion, Sagitta the arrow, and Volans the flying fish - along with their names, meanings, and three-letter abbreviations.
In the nonprofit and charitable sector, the weeks between October 1 and New Year’s Eve is known as “The Giving Season.” Charities see a large amount of their donations come in at this time and special campaigns are in full force.
How does your organization prepare for this demanding and exciting time? This webinar provides you with tips, advice and ideas to make this year's Giving Season a smooth success!
Crowdfunding involves using online platforms to get funding from multiple small donors for a project. It works best for modest budgets under £10k. To succeed, you need a strong community to promote the project, rewards for donors, and must actively market the campaign on social media and other outlets. Common mistakes include not preparing adequately and having unrealistic funding goals. Successful campaigns start marketing well in advance and have dedicated social media profiles and influencers to promote the project.
This document discusses implementing a planned giving program. It begins by defining planned giving as gifts made through wills or beneficiary designations that are integrated with a donor's estate planning. Common planned gift vehicles like bequests, retirement account beneficiary designations, and life insurance are described. The document emphasizes building a solid foundation first by assessing an organization's donor base, leadership support, strategic plan and more. It then provides guidance on prospecting, documenting planned gifts, addressing common objections, communicating the program, and stewardship. The document concludes by recommending next steps like continuing education and assessing readiness to implement a planned giving program.
Reine Shiffman has over 20 years of experience in fundraising, marketing, and management for nonprofit organizations. She has a proven track record of implementing strategic fundraising initiatives, developing relationships with donors, and leading organizations as both an executive director and consultant. The resume outlines her extensive qualifications and accomplishments in areas such as planned giving, major gifts, marketing, and managing teams.
The document provides information about supporting the March of Dimes organization through fundraising and advocacy efforts. It discusses that over 9,200 babies are born too early each week in the US and 508 will not survive past their first birthday. Students are encouraged to get involved by hosting awareness and fundraising events like walks, dances, and coin drives to support the March of Dimes' mission of helping babies survive and thrive. Resources and contact information are provided for students to learn more about advocacy opportunities and setting goals to support the organization.
Crowdfunding Presentation by HI-Arts, StornowaySian Jamieson
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The workshop is suitable for all individuals, organisations and professionals who work within the Cultural, Creative, Heritage and Arts sector. Sian Jamieson, Audience Development Manager at HI-Arts will lead this 2 hour workshop and can provide opportunities for one to one consultations with about Crowdfunding and any ideas for potential projects after the event.
Social Media 101: Using Social Media to Promote Rotary and Engage Your CommunityRotary International
This document provides guidance on using social media for Rotary clubs. It discusses choosing social networks like Facebook, Twitter, Instagram and LinkedIn based on factors like audience and resources. It emphasizes completing social profiles with images, text and contact information. The document also covers establishing a voice and tone for posts, identifying the target audience, creating a mix of content types to share, and guidelines for posting frequency and social listening. Resources and organizations to follow for additional support are also listed.
The document summarizes various outreach strategies and programs discussed at a 2014 PLA conference for public libraries. It provides ideas for targeting underserved groups, partnering with local organizations, and holding fundraising events. Suggestions are also given for marketing the library through newsletters, websites, social media, and promoting summer reading programs. Finally, it discusses talks from Simon Sinek and Amy Cuddy about leadership and body language.
Are you constantly looking for the right funding route but coming up empty handed? Are you looking for alternative routes to fund your project that doesn’t rely on public bodies? Would you like to start engaging people with your project now? Crowdfunding could be your answer.
Crowdfunding is a modern, online and interactive way to raise funds directly from the public – or the Crowd – for your projects and activities. With the advent of Crowdfunding we can now turn our audiences into supporters and funders, by collecting multiple small donations online and offering unique incentives to encourage giving, not only can you raise funds to get your project of the ground but you can start to build a ‘buzz’ around it before hand.
The workshop will cover all the aspects you will need to create, implement and market your Crowdfunding project. Including:
• How does Crowdfunding work?
• Where can I crowdfund – what platforms are available?
• How to write the perfect pitch.
• Choosing the right rewards.
• Marketing your crowdfunding project.
• Engaging, thanking and keeping in touch with your new funders.
• Marketing your progress.
• Your next steps.
The document discusses plans for a new settlement library project in West Virginia. It notes that the local community has high poverty rates and lacks nearby access to educational and social services. The strategic aims of the project are to support the community, create a multi-service institution, promote literacy, establish technology access, provide lifelong learning resources, serve as an information hub, and preserve local culture and history. The project aims to make the library sustainable over the long term by strengthening advocacy, partnerships, and marketing.
FPN2017 Philanthropic Families and Community Foundations - slidedeck revTony Macklin
The document discusses how philanthropic families and community foundations successfully partner. It provides reasons why families partner with community foundations, including for local insights, peer learning, community problem-solving, and fulfilling payout requirements. It also shares stories from the Gobioff Foundation, Celia Lipton Farris and Victor W. Farris Foundation, and Community Foundation of Tampa Bay on their partnerships. The summit aimed to provide strategies and tips for how families and foundations can collaborate effectively.
This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.
The document outlines plans by Opportunity International to enhance its donor experience and fundraising efforts through its Board of Governors program. It proposes more personalized donor treatment based on giving levels, streamlined communication, tailored impact reporting, and regional events to deepen donor engagement. The goal is to increase fundraising by growing and migrating donors to higher giving levels through a more personalized experience connected to client impact.
Building Stronger Donor Relations SystemsColin Cumming
In recent years, phrases like “culture of philanthropy” and “donor centricity” have hit the field by storm, often with budget-breaking strategies for implementation and little information about where to start when one may not be a decision-maker. Thus at the Johnson Center for Philanthropy's Brown Bag Lunch & Learn Series, I facilitated a discussion about the importance of donor relations when it comes to long-term fundraising success and ethical fundraising practices. I also talked about the role of fundraising in the context of arts and cultural organizations.
The goal of the event was for participants to walk away with easy to understand ideas for their own organizations and volunteer roles. I discussed: Donor relations and fundraising from a historical perspective; How to integrate engaging donor relations practices into your fundraising program; Fund development challenges specific to membership-based organizations, arts and cultural organizations, and organizations that frequently request general operating funds.
VSC promotes Sarasota County as a tourism destination. It was established to welcome visitors and market the county, funded by a 5% hotel bed tax. VSC's 2020 strategy aims to make Sarasota a premier sports tourism location. However, the strategy lacks community and infrastructure support. Recommendations include hiring lobbying/marketing firms, engaging stakeholders, and developing alternative plans without promised state transportation funding. Addressing transportation and gaining public buy-in will strengthen VSC's strategic plan to meet its ambitious 2020 goals.
Integrating capital & referendum campaignsLibby Post
This document provides an overview of integrating capital and referendum campaigns for a public library in Goshen, NY. It discusses the benefits of combining the campaigns, with each helping to boost the other. It outlines the basics of capital campaigns and referendum campaigns, and shows how the library board would oversee both. A timeline is presented, along with messaging, communications strategies, and next steps for the integrated campaigns.
The document discusses theories of the universe from ancient Greece. It notes that the earliest constellations were identified by Homer around 6000 years ago and included the lion, bull, and scorpion. By the 5th century BC, most constellations had accompanying myths. The document also provides examples of three constellations - Leo the lion, Sagitta the arrow, and Volans the flying fish - along with their names, meanings, and three-letter abbreviations.
3CX Phone System is an open-source VoIP phone system that is software-based, runs on Windows, and offers competitive pricing and licensing. It integrates with Outlook and provides mobility features through its user portal as well as unified communications, call conferencing, and connectivity between offices through 3CX Bridges. Customers praise 3CX for allowing medium-sized businesses to work on a corporate scale in a cost-effective and easy to manage solution.
The document discusses theories of the universe from ancient Greece. It notes that the earliest constellations were identified by Homer around 6000 years ago and included the lion, bull, and scorpion. By the 5th century BC, most constellations had accompanying myths. The document also provides examples of three constellations - Leo the lion, Sagitta the arrow, and Volans the flying fish - along with their names, meanings, and three-letter abbreviations.
Customer service as an extension of your brandLibby Post
This document discusses the importance of customer service for libraries. It argues that libraries need to establish a strong brand and view patrons as customers in order to remain competitive. The key aspects of good customer service discussed include instilling a culture of customer service among library staff, gathering feedback from patrons, making improvements based on patron needs, and ensuring staff are well-trained and provide a positive experience. Specific philosophies and programs discussed that can enhance customer service are FISH!, Give Them the Pickle, and various fun customer service ideas.
The document discusses theories about constellations from ancient Greece to modern times. It describes how the earliest constellations were identified by Homer around 6000 years ago and most were associated with myths by the 5th century BC. The modern boundaries of 88 official constellations were established by the IAU in 1922 and 1928. Modern constellations like Columba the dove and Monoceros the unicorn are more difficult to identify than classical ones because they contain fewer bright stars and are located in less prominent areas of the sky. Learning the classical constellations helps in finding the modern ones.
The document outlines a presentation on library advocacy in the digital age, discussing how to develop clear messages, leverage social media platforms like Facebook and Twitter, and share stories of library impact to build support and pressure legislators to increase funding for essential library services. Examples are provided of New York Library Association's advocacy campaign promoting libraries as essential community resources. Tactics include organizing supporters online and guiding them to take targeted actions to influence policymakers.
Drafting the Blueprint: Building Friends for Minnesota Association of LIbrary...Ann Walker Smalley
The document provides an agenda and background information for a workshop titled "Building Friends" put on by the Minnesota Association of Library Friends. The morning sessions will cover building and finding Friends groups. The afternoon will include panels on fundraising and keeping Friends groups active. The document also provides information on the Minnesota Association of Library Friends and the resources it offers to library Friends groups. It emphasizes the important roles Friends groups play in advocacy, fundraising, public relations, volunteering, and event planning for libraries.
Positioning your library as an essential serviceLibby Post
This document discusses positioning libraries as essential services through marketing, advocacy, and public votes. It begins by introducing the presenter and the topics that will be covered, which include how to market the library as an essential service, the importance of advocacy, and how public votes can stabilize funding. Several case studies are presented on running successful advocacy campaigns, including a library that campaigned for a $6.9 million referendum through branding, community outreach, and garnering public support. Trustees are encouraged to speak on behalf of libraries and build relationships with community leaders to reinforce the value of libraries. The presentation emphasizes combining marketing, advocacy and public commitment to achieve funding goals.
This document provides guidance on building a strong Friends group to support the local library. It begins with an overview of the different roles Friends can play, including advocacy, fundraising, public relations, recruiting volunteers, and planning events and special projects. It then gives 10 "commandments" for a successful Friends group, such as having support from the library director and staff, clear roles for all partners, and regular evaluation and evolution. The second part focuses on finding new Friends members and provides tips on developing a recruitment plan, targeting different demographic groups, using various marketing strategies including social media, and following up with potential members. It also shares examples from other libraries of innovative ways to engage younger adults. The overall message is that Friends groups need to
Library branding, marketing and customer service part iLibby Post
This document discusses how branding, marketing, and customer service are interconnected for libraries. It provides examples of how to define a library's mission, identify target audiences, examine strengths and weaknesses, and develop graphic standards and marketing campaigns. Customer service is framed as a way to increase patron use and support for the library. The presentation also includes case studies of libraries that improved their branding and marketing through strategic campaigns, and tips for developing relationships with media outlets to promote the library's message.
The Friends of Pimville Library was formed in 2009 to promote and support the local library. It has grown from 7 initial members to over 75 currently. The organization aims to address social issues that prevent community members from using library services and hosts regular events like book clubs. It is led by an executive committee and elder advisors. Past projects include renovating the library bag system and hosting author book signings. Current projects focus on sign language training, publishing workshops, and establishing relationships with local schools. The organization works to support educational activities across Soweto and has formed partnerships with other library friendship groups.
Dc mayors office workshop presentation 3 10 7GlobalGiving
The document provides an agenda and recaps for fundraising training sessions. It discusses developing fundraising campaigns, including setting goals and timelines, identifying target audiences, recruiting advocates, developing key messages, and building urgency. Tips include writing compelling stories, developing social media strategies, and thanking donors. GlobalGiving's services for non-profits include facilitating international donations, providing training and resources, and helping organizations expand their reach and fundraising capacity.
Smart investing@your library: Program Models That WorkSmart investing
Smart investing@your library®: Program Models That Work, Sponsored by RUSA’s Business Reference and Services Section (BRASS), was presented at the ALA Annual Conference, 2012
Smart investing@your library grantees are at the forefront of financial literacy programs that reach all economic and interest levels.
Learn how they are creating models that use social media to capture attention, design games that appeal to kids, teens and adults, partner with social service agencies and market innovative school programs to provide unbiased financial education and resources. As more people need and want to learn how to manage their personal finances, these innovative libraries are leading the way.
Speakers: Paolo Melillo, Orange County Public Library (FL); Kurtis Kelly, Estes Valley Library (CO); Nelly Somerman, Schaumburg Township District Library (IL); Jim Blanton, Chesapeake Public Library (VA); Karla Heberlig, York County Public Library (PA)
Moderator: Susan Wolf Neilson, Wake County Libraries
Librarian as candidate- EveryLibrary - pala2016 - 18 october 2016EveryLibrary
As presented for APPLS / PaLA2016: Are you looking for new ways to engage and activate advocates for your library? Join EveryLibrary executive director John Chrastka for a discussion of innovative new techniques to energize, focus, and improve your library advocacy efforts. EveryLibrary supports library communities when they are on the ballot. He will share best practices from political campaigns that candidates use to reach – and activate – voters. Whether you are on the ballot or just looking to improve your fundraising, come and learn how librarians who see themselves as “the candidate” succeed.
Library branding, marketing and customer service part 2Libby Post
This document discusses the importance of customer service for libraries. It notes that libraries now face competition from other information sources like bookstores and the internet. Good customer service is necessary to keep patrons coming back. The document provides tips for libraries to improve customer service, including training staff to understand their role in providing good service and adopting philosophies like FISH! that focus on being present and choosing a positive attitude. Fun ideas are suggested like rewards for loyal patrons or making sure policies are easy for patrons to understand. The overall message is that branding, marketing, and excellent customer service are all critical for libraries.
The document discusses giving circles, which are groups of individuals who pool their money and decide together which causes and organizations to support. It outlines the core characteristics of giving circles, such as being informal, collaborative, and highlighting local needs and stories. Some benefits are engaging new donors, re-engaging existing donors, and providing sponsorship opportunities for organizations. Factors to consider include positioning, costs, resources required, and ongoing donor expectations. Overall, the document provides guidance on how organizations can make giving circles work for fundraising.
This document outlines a "blanket approach" to donor stewardship and recognition that involves segmenting donors into different levels based on total giving and maintaining regular contact through a variety of channels. It recommends using data analysis to categorize donors and then implementing a calendar approach with tailored communications like emails, postcards, videos and events several times a year. The goals are to thank donors, deepen their commitment, provide desired recognition, inspire increased giving and benchmark culture of philanthropy within budget.
This document provides tips for fundraising during a pandemic from the Keene Memorial Library in Fremont, Nebraska. It discusses the library's expansion project background and fundraising journey. Some key tips included leveraging local supporters, writing grants, maintaining relationships with funders, showing gratitude, and keeping communications simple and proofread. The library director and board president have written over 20 grants, with 15 being successful. Telling their story on social media, in a fundraising video, and to local media was important.
The library directors summarize tips and tricks for fundraising during a pandemic based on their experience fundraising for a library expansion project. Some key points include leveraging local supporters like a community foundation and businesses for large donations, writing grants and customizing each application, maintaining relationships with funders, showing gratitude, and keeping promotional materials and communications simple and focused on the donor. Despite challenges like flooding and the pandemic that halted in-person events, they were able to successfully raise funds through grants, donations, and community support for their project.
Legacy Foresight - In-Memory Insight, social and digital in in-memoryLegacy Foresight
Presentation by Legacy Foresight for IoF Legacy and In-memory special interest group meeting: In-Memory Insight, focusing on research into social and digital in in-memory conversations for UK charities and hospices.
The document discusses the importance of strategic planning for public libraries, providing examples of goals, objectives, and activities libraries can implement in their planning. It emphasizes conducting community needs assessments and selecting specific service responses to address in the library's mission, goals, and objectives. The planning process outlined examines how libraries can measure their progress and ensure services meet community needs.
Poppyscotland Volunteer Gathering 2018 main room presentationsIsla Campbell Lupton
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With a little help from our friends
1. With a Little Help
From Our Friends
How Friends Groups Can Make
All the Difference for
Their Library and Their Community
Why Libraries Have Friends
• To raise money for the Library above and
beyond its operating budget
• To provide additional programming for the
Library
• To serve as ambassadors for the Library
in the community
• To build support for the Library
• To advocate for the Library
1
2. What are Friends Groups?
• 501-C-3 tax exempt charitable
organizations with a specific mission of
supporting their Library
• Have their own board of directors
• Have their own board meetings
• Have their own checking account
• Have their own treasurer
Role of Board Members
• Four basic responsibilities of board
members
– Set policy
– Raise money (resource the policy)
– Act as an ambassador for the Friends and the
Library in the community
– Replace yourself with someone better (when
the time comes)
2
3. Role of Board Members
• Understand and carry out the mission—
which is to support the Library
• Take on responsibilities
– Chair a committee
– Organize an event
– Recruit new members/donors for the Friends
and the Board
– Raise money
More About the Board
• Should reflect the community your Library
serves
– Economic, racial, ethnic
– Leaders from various segments of the
community
• Should have people with specific skill sets
– Lawyer, Accountant, PR/Marketing, Fund
Raiser, Strategic Planner, etc.
3
4. More About the Board
• By-laws should include
– Terms of office
• How many terms a member can serve
– Rotation of board members
• Board member classes
– Officers and Committee Chairs
• Specific job descriptions
• Set dues structure for membership
Relationship with Library
• Should be one of mutual respect,
cooperation and collaboration
• Separate boards
– No overlap
– Friends board members may be future
Trustees and Trustees may be future Friends
board members, but there should be no
overlap between the two
• Except when first starting out
4
5. Relationship with Library
• There should be a liaison from the Friends
board to the Library board and a liaison
from the Library board to the Friends’
board
– Each needs to be kept informed of each
other’s activities and how they can help each
other
• Can even have a Memo of Understanding
Relationship with Library
• Friends do not set Library policy but
support the Library’s policies
• Library board should value the opinions of
Friends in setting policy
• Friends fundraising is done with the
knowledge of the Library Trustees and in
coordination with Library Director
5
6. Relationship with Library
• Friends’ fundraising supplements the
Library’s operating budget
– Provide materials and programs to enhance
the Library’s offerings
– Should not replace money normally provided
for in operating budget
• Friends decide how to spend the money
after conferring with Library Board and
Director
Relationship with Library
• Friends are one of the connecting links
between the Library and the community
• Be prepared to make connections with
local community leaders, opinion leaders,
elected officials on behalf of the Library
6
7. Relationship with Library
• Need to maintain open communication so that
both parties—Friends and Library—continue to
be on the same page
• Friends of Southern Nevada Libraries
– Messy dispute around audits and disbursements
– Library had to sue to get the money from the Friends
before they disbanded
– Court found in Library’s favor because of Friends’
mission
– Lawsuit cost Library $45,000
Role of Library Trustees
• Set Policy
• Resource the policy—pass budget, secure
funding
• Be an ambassador for the Library in the
community
• Replace themselves with someone better
– Recruit new trustees whether they are elected
or appointed
7
8. Role of Library Trustees
• Develops and implements policies that
govern library services
• Hires Library Director
• Works closely with Director in developing
and presenting annual budget
• Works with Director to plan and set goals
• One member serves as a liaison to
Friends
Role of Library Trustees
• All should be members of Friends
• Advocates for the Library
• Present Library perspective to elected
officials, community leaders, opinion
leaders, etc.
8
9. Where The Two Meet
• Making sure the Library has the funds it
needs
• Representing Library in the community
• Be advocates for the Library
– Elected officials
• Desire to work cooperative with each other
• Desire to make the Library the best it can
be
Building Your Friends Group
• Brand, Message and Marketing
– What is the intersection of what values the
Friends stand for in the community and what
is important to the community
– Find that and you can build your group’s
brand, message and marketing from there
– Emotional Branding
• Love, Hate, Fear, Hope
9
10. Case Study: Saugerties Public Library
Special Legislative District Public Library, service pop. 19,868
• Needed to raise the identity of the Library before
asking public to vote on a $6.9 million
referendum
• SWOT analysis
– Library was important but not as important as town
recreation activities
• Strategy
– Triangulate recreation, make it integral to the library
Case Study: Saugerties Public
Library
• Rebranded Library
– New slogan
– New look
– New logo
10
12. Case Study: Saugerties Public Library
Building Your Friends Group
• Market the Friends
– Make sure your membership materials are at
• The Library circulation desk
• All your events
• At community venues
– Friends Newsletter/Library Newsletter
• Conduct membership drives
– Direct mail
– Friend to Friend
– Promote in Library and Friends’ newsletter
12
13. Building Your Friends Group
• Marketing Tools • Marketing Tools
– Identity Brochure – Annual Reports
– Web Site – Displays
– Newsletter – PowerPoint
– Direct Mail presentation
– Advertising: – Speaking
• Newspaper engagements
• TV – Flyers, Posters
• Radio – Campaigns
Building Your Friends Group
Dues Structure
Professionally produced brochure
13
14. Building Your Friends Group
• Dues Structure
– Individual: $30
– Family: $45
– Senior (Age 65+): $20
– Senior Family (Age 65+): $40
– Supporter: $75
– Sustaining: Minimum $10/month pledge
– Patron: $100
– Sponsor: $250
– Benefactor: $500
Building Your Friends Group
• What are the benefits of being a Friend?
– Special ticket prices
– Members-only night for annual book sale
– Meet and greets before author events
– Annual holiday thank you party
– Advance e-mail notice of events and
programs
14
15. Building Your Friends Group
• Have a strategic plan so you know where
you are going and your members can
“follow”
– How you’ll raise money
– What types and how many programs
– What kind of outreach and advocacy
Fundraising for Your Friends Group
• Direct Mail • Phone Solicitation
• On-line Giving • Pledge Program
• Special Events • Corporate Support
• Workplace Giving • Small Business Support
• Honors/Memorial Giving • Honors/Memorial Giving
• Program Admission • Capital/Endowment
• Grants Campaigns
• Planned Giving
15
16. Fundraising for Your Friends Group
Fundraising for Your Friends Group
• Basic development activities
– Brochure
– Online
– Direct Mail/Annual Appeal
– Newsletter
– Special Events
– Workplace Giving
– Charge for programs
16
17. Fundraising for Your Friends Group
• Develop a case statement
– A reason for people to give
– Emotional tie to facts, figures and benefits
• Have people on your board who “love to raise
money!”
– Yes, they do exist!
• Make sure everyone who is asking directly for
money has the case statement
– Speaking with one voice
Fundraising for Your Friends Group
• Build mailing list at every opportunity
• Have plans for each activity
– How much you want to raise
– What you’ll do to reach the goal
• Major campaigns—capital/endowment
– Community leaders/known names as
figureheads
– Work with a professional
17
18. Fundraising for Friends Groups
• Always say THANK YOU!
• Always ask again
– People who give once are more likely to give
again
• Let your donors know what you’ve done
with the money
– They give to see action not have the money
just sit in the bank collecting interest
Getting Them In The Door--
Programming
• Have a program plan
– Just because you have a space doesn’t mean
you should hold a program if it’s not going to
attract folks
• Have a large program committee so that
you have lots of ideas and lots of folks to
do the work
18
19. Getting Them In The Door--
Programming
• Develop programs that are timely and of
interest
– Community issues
– Local authors
– Book sales
• Make sure you have to do marketing and
PR for events
How to Keep Them Away!
• Poor timing
• Poor or no PR/Marketing
• Careless organization
• Unclear delegation of responsibilities
• Not enough volunteers
• Uninteresting topic
19
20. Friends As Advocates
• Make sure you and the Library are on the
same page
• Plan
– What’s the goal? What’s the timeline?
• Strategy
– How will you accomplish your goal?
– What resources do you need?
Friends As Advocates
• Tactics
– What tools will you use?
• NLS Grassroots Advocacy Network
• Postcards and letters
• Face to Face meetings
• Phone Calls
• Organize
– Getting the troops together and ready to act
20
21. Friends As Advocates
• Message
– What are you saying?
– Talking points, one-pager, Q&A
– Everyone must be saying the same thing
– Who will carry the message?
• Can you get community leaders/opinion leaders to
work with you
• Adds credibility
Reaching Out to New Audiences
• Consider forming a Teen Friends of the
Library
– Start them early in their love and commitment
to libraries
– Can get really good information and program
ideas
– Great collaboration with Library staff and
Friends
21
22. What Happens When You Get Tired?
• All volunteer organizations go through
cycles
– People get tired, burnt out, bored
• Always recruit for new volunteers
– Take on new responsibilities
– See how well they do
– Potential board members
What Happens When You Get Tired?
• Have a party for the old and new to get
juices flowing
• Re-evaluate mission, vision, goals and
objectives
– May be time to fine tune
– Friends founded in 1960’s met different needs
than what folks want today
22
23. What Happens When You Get Tired?
• Reorganize board
– Break down responsibilities
– Add positions
– Ease the burden
• Review membership benefits
– Are they in line with community expectations?
What Happens When You Get Tired?
• Review how you’re reaching out to
members
– Is a print newsletter no longer needed?
– Can you do it all by e-mail?
• Membership recruitment should be year
round
– Not just during “membership drive” time
• Don’t forget to say thank you!
23
24. Being a Good 501-C-3
• As a not for profit, tax exempt organization
with a 501-C-3 designation from the IRS,
you hold the public’s trust and the IRS’
attention
• Function as a business even though it’s
not about making a “profit”
Being a Good 501-C-3
• Make sure all board members understand
their roles and responsibilities
– Board training every two years would be good
• Duty of Care
• Duty of Loyalty
• Duty of Obedience
24
25. Being a Good 501-C-3
• Duty of Care
– This is defined as “the amount of care that an
ordinarily prudent person would exercise in a
like position and under similar circumstances.”
In practical application, this means that board
members must exercise reasonable care
when they make decisions for the
organization.
Being a Good 501-C-3
• Duty of Loyalty
– This requires that board members keep the
best interests of the organization in mind at all
times when making decisions (i.e., avoiding
conflicts of interest).
25
26. Being a Good 501-C-3
• Duty of Obedience
– This requires that board members’ actions be
consistent with the organization’s mission
statement, articles of incorporation, bylaws
and tax-exemption documentation. In other
words, the nonprofit’s central goals must
guide all board decisions and in addition,
board members must comply with all
applicable laws and regulations.
Being a Good 501-C-3
• Accounting
– Must have a treasurer who can keep good
books
• Receipts must be maintained
• Copy all checks before depositing them to keep a
record
• Petty cash
– Needs to be closely tracked
– Need receipts
• Reconcile bank statements
26
27. Being a Good 501-C-3
• Know how long you need to keep files
• Develop a budget for each fiscal year
• Be clear about who can and can not sign
checks
• Yearly audit
• File your 990 on time (tax return)
• File with state on time
Being a Good 501-C-3
• Make sure your registered with the State
Charities Bureau out of the AG’s office
– You’ll get a charities registration number
• If you hire a fundraising consultant, make sure
they are also registered as a vendor
– They must send their contracts in to the AGs office
– Never work on a percentage, only flat fee for service
27