The document discusses the Wireless Broadband Alliance (WBA), an organization founded in 2003 by Wi-Fi, mobile, and broadband network operators. The WBA aims to facilitate adoption of Wi-Fi services through improving user experience, interoperability, and service delivery across technologies, networks, and devices. It works on various enablers like specifications and frameworks to enable a seamless wireless broadband experience. The WBA has a global membership of operators and technology partners covering over 180,000 hotspots worldwide.

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Wireless Broadband Alliance
Enabling Seamless Wi-Fi Experience
WBA Overview
2010 November

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Public Wi-Fi & Mobile Data
With the explosive growth in global data traffic, adoption of Wi-Fi enabled devices
and widespread availability of Wi-Fi networks, the operators around the world
are pursuing strategies to deliver seamless Wi-Fi connectivity as part of their
service mix and leveraging 3G Data Offload for network optimization.

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WBA retains a strong operator heritage but its membership is open to all ecosystem
partners interested in enabling seamless Wi-Fi experience across technology, devices
and networks for the benefit of end-customers.
About WBA
WBA was founded in 2003 by a unique mix of Wi-Fi, mobile and broadband network
operators who viewed public Wi-Fi as a strategic complement to other networks
(3G/UMTS, CDMA, WiMAX, Cable, xDSL etc).
NetworkOperators
Vendor/EcosystemPartners

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WBA: Mission & Objectives
 Facilitate adoption of Wi-Fi enabled services through improvements in user experience,
interoperability and service delivery across technologies, devices and networks.
Objectives of WBA
Ensure that all WBA activities bring benefits to end-customers while:
 Providing an open forum to Operators & Technology Partners for
developing enablers, facilitating technical trials and roaming and
creating opportunities to engage ecosystem and share learning.
 Cooperate with Industry Forums & Bodies to harmonize technical
specifications necessary for the seamless Wi-Fi experience across
technologies, devices and networks through liaison and collaboration
 Provide Media, Analysts and Regulators independent expert views
and commentary on existing and emergent issues concerning the Wi-
Fi enabled services and growth of the industry
 Enable End-users a smooth, consistent and quality Wi-Fi experience
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WBA Members: Global Network Coverage
Singapore
Hong Kong
Japan
UK
France Germany
Portugal
Italy
Malaysia
USA
Switzerland
Thailand
Spain
Turkey
UAE
India
Indonesia
Australia
New Zealand
Korea
South
America
Netherlands
Global footprint of 180,000 + hotspots
Collective user base of 350 million+ subscribers

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WBA Members: Global Technology Players
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Unique Expert Group
WBA & its members have a significant collective expertise in deploying &
integrating Wi-Fi services across technologies, devices and operators to
enable a seamless/ubiquitous wireless broadband experience

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WBA Work-Areas & Activities
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• Host dialogue forums, workshops, market update
sessions, networking events etc during WBA RTs
• Publish whitepapers, case studies, success stories,
newsletters etc periodically
• Conduct online briefings/market updates in between the
WBA Roundtable Conferences
• Establish liaisons with other industry forums and facilitate
joint working group and Board-to-Board meetings
• Evangelize public Wi-Fi through media/PR activities,
industry conferences, roadshows etc
• New member recruitment drive
• WBA Global Roaming Project
• 1-on-1 Meeting s (e.g. for bilateral roaming etc)
• Member Roaming Pack
• Roaming Compliancy Check-List*
Share Learning
Engage Ecosystem
Develop Enablers
Conduct Trials
Facilitate Roaming
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2
3
4
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• Technical/Pre-Commercial Trials
(e.g. EAP over WISPr 2.0 Trial*)
• Frameworks, Guidelines, Best Practices, Specifications
(e.g. WRIX – i, d, f, l ; WISPr 2.0; User Experience
Guidelines for Smartphones*, New charging models* etc.)
• Global Hotspot Directory, Logo etc
* Work-in-progress

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Developing Enablers
Facilitating development of various enablers required for stitching
together a seamless Wi-Fi experience on an end-to-end basis across
technologies, devices and networks.

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Key Enablers from WBA

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WBA Membership Opportunity

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Why Join WBA

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Principal Member General Member Group Member Partner
Member
Affiliate
Partner
Must satisfy the same
requirements as applied for
the General Members; and
also get elected by other
General Members to join
the Board of WBA as per
the provisions given in the
Articles & Rules of the
alliance (WBA)
Must be a
telecommunications
operator; and
is able to bring
additional wireless
broadband coverage and
end-users to the
Members of the
Company; and
has the ability to enter
into or facilitate
bilateral contracts with
other member operators
of the Company.
Must be affiliate
company of an
existing Principal
Member or General
Member of WBA
and have an ability
to enter into or
facilitate bilateral
contracts
Must be able to
support WBA user
experience
requirements for
roaming
implementation
Must be an industry
player with interest
in the activities of
the Alliance; AND
Must be willing to
support WBA’s
objectives.
Must be an industry
player with interest
in the growth of
wireless broadband
business; AND
Must be willing to
support WBA’s
objectives.
WBA Membership Categories
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Rights and Obligations

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Potential Collaborations
 WBA is here to SHARE & have a DIALOGUE
– Our expertise, capabilities, lessons learnt, work areas
 WBA is here to ENGAGE ecosystem partners
– Collaborate to improve end-user experience and create “enabler”
to grow the public Wi-Fi together
 WBA invites you PARTICIPATE & JOIN hands
– To participate in WBA industry cooperation projects
• WBA PMO: bhawaniprasad@wballiance.net
– To discuss membership participation opportunities
• WBA Secretariat: alicelai@wballiance.net
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16. Copyright © 2010, Wireless Broadband Alliance. All rights reserved.
Additional Information Please Contact
Alice Lai
WBA Secretariat & Membership Services
Wireless Broadband Alliance
alicelai@wballiance.net
Tel: : +852 9250 8389
www.wballiance.net Let’s Grow The Market Together!
Thank You!