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Winning the Hearts & Minds of Donors and Funders – Resources

Articles & White Papers
Behavioral Economics Resource Roundup (http://goo.gl/jybks) – from Katya Andresen, includes links to
her free guides Homer Simpson for NonprofitsandLisa Simpson for Nonprofits
Easier Said Than Done: 25 Tips for Better Fundraising Copy (http://goo.gl/dP7oQ) – Jeff Brooks
How to Raise a Lot More Money Now (http://web.networkforgood.org/2010-07-ebook-raise-more-
money-now) – 50 great ideas from 11 top experts
Increasing Civic Reach (www.ssireview.org/pdf/2011SP_FirstPerson_Vandeventer2.pdf) – nonprofits
must have influential board members who connect them to the communities they serve
Nonprofit Premiums are Literally Crack Cocaine (http://goo.gl/4NFBR)
More Money for More Good (www.guidestar.org/rxg/give-to-charity/money-for-good-ii.aspx) – a guide
to research on donor interests and how to meet those interests (a bit of a sell for Guidestar’s free tools)
The Permanent Disruption of Social Media(http://goo.gl/6JbSl) – new research that potential alters the
traditional donor engagement pyramid


Good Websites& Blogs
www.fundraising123.org – Network for Good’s Learning Center
www.thefundraisingauthority.com/ - good free info and e-newsletter
www.fundraisingsuccessmag.com – The Fundraiser’s Complete Source for Multichannel Strategy and
Integration Techniques
www.futurefundraisingnow.com– Jeff Brooks on writing for fundraising
www.grassrootsfundraising.org/social-justice-movements/gift-exchange-blog– fundraising advice for
small groups
www.nonprofitmarketingblog.com– Katya Andresen on fundraising, communications, and research
www.nonprofitmarketingguide.com/blog/– KiviLeroux Miller on nonprofit communications
http://philanthropy.com/section/How-America-Gives/621/ - interactive mapping of IRS charitable
deduction data, searchable by zip codes, income levels, and more


Growing Forms of Giving
Donor-Advised Funds – www.nptrust.org/daf-report/index.html,
http://philanthropy.com/article/Donor-Advised-Funds-Show/131983/
Giving Circles –www.givingcircles.org/ , www.awesomefoundation.org/, www.sundaysoup.org/,
http://www.ssireview.org/articles/entry/giving_2.0_getting_together_to_give
Millennials – http://themillennialimpact.com/, http://www.nextgendonors.org/




Tony Macklin – March 2013

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Winning the hearts & minds of donors and funders – resources

  • 1. Winning the Hearts & Minds of Donors and Funders – Resources Articles & White Papers Behavioral Economics Resource Roundup (http://goo.gl/jybks) – from Katya Andresen, includes links to her free guides Homer Simpson for NonprofitsandLisa Simpson for Nonprofits Easier Said Than Done: 25 Tips for Better Fundraising Copy (http://goo.gl/dP7oQ) – Jeff Brooks How to Raise a Lot More Money Now (http://web.networkforgood.org/2010-07-ebook-raise-more- money-now) – 50 great ideas from 11 top experts Increasing Civic Reach (www.ssireview.org/pdf/2011SP_FirstPerson_Vandeventer2.pdf) – nonprofits must have influential board members who connect them to the communities they serve Nonprofit Premiums are Literally Crack Cocaine (http://goo.gl/4NFBR) More Money for More Good (www.guidestar.org/rxg/give-to-charity/money-for-good-ii.aspx) – a guide to research on donor interests and how to meet those interests (a bit of a sell for Guidestar’s free tools) The Permanent Disruption of Social Media(http://goo.gl/6JbSl) – new research that potential alters the traditional donor engagement pyramid Good Websites& Blogs www.fundraising123.org – Network for Good’s Learning Center www.thefundraisingauthority.com/ - good free info and e-newsletter www.fundraisingsuccessmag.com – The Fundraiser’s Complete Source for Multichannel Strategy and Integration Techniques www.futurefundraisingnow.com– Jeff Brooks on writing for fundraising www.grassrootsfundraising.org/social-justice-movements/gift-exchange-blog– fundraising advice for small groups www.nonprofitmarketingblog.com– Katya Andresen on fundraising, communications, and research www.nonprofitmarketingguide.com/blog/– KiviLeroux Miller on nonprofit communications http://philanthropy.com/section/How-America-Gives/621/ - interactive mapping of IRS charitable deduction data, searchable by zip codes, income levels, and more Growing Forms of Giving Donor-Advised Funds – www.nptrust.org/daf-report/index.html, http://philanthropy.com/article/Donor-Advised-Funds-Show/131983/ Giving Circles –www.givingcircles.org/ , www.awesomefoundation.org/, www.sundaysoup.org/, http://www.ssireview.org/articles/entry/giving_2.0_getting_together_to_give Millennials – http://themillennialimpact.com/, http://www.nextgendonors.org/ Tony Macklin – March 2013