Heritage Management & Tourism E-Learning, ICCHS, Newcastle University, Module Overview: Heritage Tourism Management

1. Iain Wheeldon

2.  Issues & Ideas: ICS8038 (20 Credits)
 Management: ICS8039 (20 Credits)
 Communication & Interpretation: ICS8040 (20 Credits)
 Heritage Management for Tourism: ICS8043 (20 Credits)
 Heritage Tourism Management: ICS8044 (20 Credits)
 Work Project: ICS8041 (20 Credits)
 Dissertation: ICS8042 (60 Credits)

3.  In relation to heritage management and tourism, the
'Heritage Tourism Management' module considers the
sometimes controversial and always delicate relationship
between heritage and tourism, along with the theories,
issues, practices and tools related to effective heritage
tourism management.
 In this module there is a shift from managing the heritage
resources for tourism to managing the tourism processes,
venues and products in terms of how tourists make use of
and 'consume' heritage.
 The module will encourage you, the student, to look at the
growth of the tourism industry and how it has affected the
heritage, museum and art gallery sector.

4.  It takes account of the opportunities and threats posed by
tourism to the ‘heritage industry’ and considers
international and national policies, charters and legislation
regarding heritage tourism.
 The module addresses the differing requirements of local,
national, and international tourism and questions if all of
these can be addressed by the same facilities and
approaches.
 It discusses the affect that varied tourism strategies have
on the interpretation of heritage sites.

5.  It notes that heritage agencies and individual sites are
becoming increasingly reliant upon tourist revenue to
survive and maintain their programmes of conservation
and formal education.
 However, at the same time, the increase in tourist
numbers threatens the ambience of sites and, in some
cases, their very fabric.
 This leads into coverage of a range of key issues related to
the practice and processes of heritage tourism
management.

6.  The module will consider the different challenges and
opportunities faced by heritage tourism managers in the
field in different geographical locations, including the
differences between managing resources in urban and
rural contexts, and how best to respond to these.
 It will introduce the key elements of heritage tourism
management planning and processes, the variable use of
heritage sites, and the effective engagement with
stakeholders and communities.
 The module will also consider the roles of risk assessment,
and monitoring and evaluation in heritage tourism
management.

7.  Topics to be covered in the module include:
 1) defining heritage tourism and understanding the links
between heritage and tourism;
 2) histories of heritage tourism management, the development of
heritage tourism organisations and agencies, and, current
situations, challenges and policies;
 3) key issues and the different types of heritage tourism;
 4) heritage tourism development as a process, needing planning
and management, which involves different stakeholder groups;

8.  5) understanding heritage tourisms in relation to World
Heritage Sites, urban and rural environments, and, in
relation to specific sites, buildings and institutions;
 6) different tourist consumers and marketing for these
different groups, packaging heritage tourism tours and
products, and, customer care;
 7) understanding impacts from tourism, and, balancing
conservation, community needs and access; and,
 8) considering appropriate ways forward internationally,
nationally and locally.

9.  The module will introduce you to a range of theories and
practices through the online material and activities.
 You will also be provided with a case study that should
help you to contextualise and think about the use of the
theories and practices within an actual context.
 The module topics, learning material, activities and case
studies should provide you with enough information to
explore examples from your own country.
 You will be expected to visit heritage sites, museums and
galleries near you and critically examine and evaluate
them against what you have learnt in the module.

10.  This module can be taken as a stand-alone credit-bearing
module, or it can be used as a 'building block', via the
Credit Accumulation and Transfer Scheme (CATS)
regulations at Newcastle University, towards building a
postgraduate qualification in Heritage Management and
Tourism.

11. For more information on this module, including
detailed information about
 Module Aims,
 Outline of Syllabus,
 Learning Outcomes,
 Graduate Skills Framework,
 Teaching & Assessment Methods,
 Please visit;
http://www.ncl.ac.uk/module-catalogue/
module.php?code=ICS8044